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Innovation

Selling Out Editors’ Picks 2017: Think Outside the Industry

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Think Outside the Industry. You can click on any title below to …

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Innovation

Think Outside the Industry: ‘Obsauced’ With McDonald’s Groovy Posters

Dipping sauces for chicken tenders: They’re a pretty ordinary item, right? Well, McDonald’s has spiced up its ad campaign for the sauces for its new Buttermilk Crispy Tenders. According to Adweek, the campaign “uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are.” The article explains that Sriracha Mac is a fiery lion who lives by the …

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Marketing

Think Outside the Industry: McDonald’s Gilroy Garlic Fries

McDonald’s has struck gold in the Bay Area with a new item: garlic fries. Considering garlic fries are already popular in the Bay Area, and Gilroy, Calif., is known as “the garlic capital of the world,” McDonald’s smelled success. Business Insider‘s Hayley Peterson reports, “McDonald’s new garlic fries are in high demand.” In less than two weeks, McDonald’s sold out of garlic fries and are experiencing a temporary shortage of supplies. Customers seem very pleased with the fries, judging by …

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Experience

Think Outside the Industry: McDonald’s Happy Goggles

McDonald’s in Sweden is trying something new: Happy Goggles. You can now fold your Happy Meal box into a virtual reality headset — which transforms their popular product into a consumer experience. According to PSFK, “It aims to provide a digital experience in addition to the physical toys usually found in the box. The rationale is that as new generations grow up in a world where smartphones and tablets are a part of daily life, the usual Happy Meal toys …

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Innovation

Think Outside the Industry: McDonald’s Hamburger University

Yesterday we posted a #TBT article by Jim about organizations that invest resources in making their product better, and then reinvest the results in making it even better. Jim wrote: “The winner is the one who’s best at making the product better. It’s survival of the smartest, and you get smarter by investing in getting smarter. … Remember, if you’re competing for the mindshare of a ticket buyer, you’re indirectly competing with NASCAR and Cirque du Soleil. And remember also …

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Marketing

What Does “Get ‘Em When They’re Young” Mean for Live Entertainment?

Get a child hooked on your product when he’s 10, and he’s yours for life. A lot of marketers believe that as gospel, and from time to time evidence emerges that “proves” it. I’ve always been less convinced. Preference is highly perishable, and most of the “brands” I liked as a kid aren’t particularly relevant to me now. I mean, I still like Count Chocula in theory, but I don’t exactly eat much of it. And when you look at …

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Marketing

What Major League Baseball Can Teach Us

Lots of literally “inside baseball” information here, but I’d call your attention to the “Most Disappointing City” items about halfway down. Chicago Cubs sell-outs have been for a long time as reliable as McDonald’s restrooms when traveling abroad. But they’re down this year, to the point where you can just, gasp, BUY a ticket to a game from the box office, and a downright mortal 9th in terms of sell-through percentage. Is it team performance, which has been poor? Remember, …

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