Everything Is Marketing, Including Start Times

Check out this article about the change in start times on different kinds of shows. Here’s a key quote: “Empires rose and empires fell, but if there was one thing the world could depend on, it was the 8 p.m. curtain time for theater, opera, and classical music performances. That, however, was back in the 20th century. In the 21st century, if you don't check daily listings, you may be late for Act One. Though the Philadelphia Orchestra holds steady with...

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Broadway Shows Add Thursday Matinees to Meet Audience Needs

If you're going to have a matinee during the week, Thursday certainly seems like a better choice than Wednesday. I don't have any actual information to back this up, but I'm guessing that the Wednesday matinee tradition was established for a good reason. It just might be that no one remembers what that reason was. Or maybe they do. I should ask Ken Davenport. Thursday has really come up in the world. Formerly just another roadblock to the weekend, Thursday...

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