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#MondayMotivation

#MondayMotivation: I’ve Got Non-Math-Person Cred

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: My Dear Aunt Sally. I don’t have an Aunt Sally. That was just my way to get you to start reading this before I tell you that I’m going to talk about math … But before you click “back” or shriek in Wicked Witch-like horror when doused with water, know that I majored in English in college! I wrote a …

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#MondayMotivation

#MondayMotivation: Numbers Aren’t Your Enemy

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: About the “Fear of Math.” Apparently, I didn’t just make up the idea that some people, including perhaps some of you, are afraid of math. In fact, not only is it true that some people are afraid of math, but we have some evidence to demonstrate why they’re afraid of math. It turns out, according to this study, that about 40% of math …

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#MondayMotivation

#MondayMotivation: Attention Is a Valuable Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I’ll Never Say Again … Here’s one thing I’ve learned in my time working with live entertainment marketers and venues. Never say “algorithm.” It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use …

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Marketing

Not a Numbers Person? Here’s Help …

Here’s a quote about marketing you’ve probably heard: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This quote has been attributed to all kinds of people, but it probably comes from 19th-century Philadelphia retailer and marketing pioneer John Wanamaker. Any marketer still in thrall to that quote today is quite literally living in the past. That’s not to say we know exactly how every piece of marketing works, but we do …

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Customer Service

#MondayMotivation: Customer Service Appreciation Week

In honor of Customer Service Appreciation Week, October 1-5, we’re sharing a few posts from Jim about the importance of customer service. You can click on any title below to read the full article: You Know What Customers Love? Rules You may not think customers react viscerally to rules, but they do. They’ll see that you took advantage of your opportunity to push them around, and they’ll remember it. You won’t be building up good will. Is there such a thing …

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#TBT

#TBT: Math Phobia Is for Losers

Happy #TBT! Piggybacking on a previous post about math being a crucial part of marketing and selling out — Stat Concepts You Should Know (Even if You Hate Math), we thought we’d share this oldie-but-goodie post from Jim: Math Phobia Is for Losers. This is one idea that Jim expands on, which he originally wrote about in 15 thoughts about pricing for the new year. You’re not Mad Men. Neither am I. Marketing today combines right brain and left brain thinking in …

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Customer Service

The Easy Math of Good Service

I’m very excited to say that I will be leading a Community Forum at this year’s National Arts Marketing Project Conference in November. In preparation for this, I’m spending some time talking to people in marketing roles in theaters and other arts organizations to see how they think and feel about customer service and its importance. (By the way, this is just as relevant outside of the “arts” part of live entertainment.) Anyway, a picture has started to form from …

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News

About the “Fear of Math”

Apparently, I didn’t just make up the idea that some people, including perhaps some of you, are afraid of math. In fact, not only is it true that some people are afraid of math, but we have some evidence to demonstrate why they’re afraid of math. It turns out, according to this study, that about 40% of math anxiety comes from genetics. Hey, you can partly blame your parents! Or at least their genes. The other 60% comes from your …

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Marketing

My Dear Aunt Sally

I don’t have an Aunt Sally. That was just my way to get you to start reading this before I tell you that I’m going to talk about math … But before you click “back” or shriek in Wicked Witch-like horror when doused with water, know that I majored in English in college! I wrote a thesis about Frankenstein. I like T. S. Eliot. I’ve got non-math-person cred. So stick with me. If you’re a live entertainment marketer and you’re …

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Marketing

Extinction Math

How do you feel about playing God? As a hobby, I mean. Not full time. If you do, spend a few minutes playing an ancient computer “game” called Life. I remember stumbling across this as a very young computer user and probably wasting a lot of hours on it. The idea is this: Put dots on the screen wherever you want, as many as you want. If a dot is by itself or next to just one other dot, it …

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