Archives

News

Goldstar Subscribers’ Return Readiness Score for Early August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 34.  For New York respondents specifically, the score was 41.  If venues followed strict cleaning routines and social distancing policies, that number goes up to 43 out of...

Read More

News

Goldstar Subscribers’ Return Readiness Score for Mid July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in mid July, below. Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. Our next expert chat happens August...

Read More

News

Watch the Experts Talk Ticketing & Virology

This week Goldstar CEO Jim McCarthy spoke with virologist Dr. Vincent Racaniello and Cirque du Soleil alum Eric Valley about managing risks, handling patrons who refuse to wear masks, how we can take action as a community and more. Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the Replay: During the chat, Dr. Racaniello recommended listening to this episode of his podcast, which covers rapid COVID testing.  Help us keep the conversation going over on...

Read More

Social Media

When It Comes to Promoting Your Show, Fans Say It Best

When Candace Payne's Facebook Live video of herself trying on a Chewbacca mask from Kohl’s -- and laughing hysterically -- hit 136 million views in just four days, Kohl's had the perfect response. The company showered her with gifts -- which made even more fans. According to Jessica Gioglio at Convince & Convert, we can learn a few key lessons from Kohl's recent social media moment. "Advocates Say It Better What makes this video so amazing -- besides Candace’s fantastic laugh...

Read More


Sign Up for Emails

VIEW PAST ARTICLES