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No One Knows and No One Cares

Here’s a joke for you: What’s the difference between ignorance and apathy? I don’t know, and I don’t care. No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them. That reminded me of something I say to entrepreneurs and would-be entrepreneurs all the time: If you work from the assumption that no one knows or cares about your …

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Marketing

What Major League Baseball Can Teach Us

Lots of literally “inside baseball” information here, but I’d call your attention to the “Most Disappointing City” items about halfway down. Chicago Cubs sell-outs have been for a long time as reliable as McDonald’s restrooms when traveling abroad. But they’re down this year, to the point where you can just, gasp, BUY a ticket to a game from the box office, and a downright mortal 9th in terms of sell-through percentage. Is it team performance, which has been poor? Remember, …

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