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Selling Out Editors’ Picks for 2014: Technology & Looking Ahead

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at technology and what we can expect in live entertainment in the years to come. See what Jim had to say about this in 2014 (click on any title to read more on the topic):Why Do Mobile? Three Good Reasons "The #SuperMobility...

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Promo of the Week

Promo of the Week: Straz Center Cubicle Dancers, Holiday Edition (Video)

Straz Center Synchronized Cubicle Dance Company impressed us with their version of Swan Lake, and now they're back for some holiday fun performing Charlie Brown Christmas Dance.Read More:Promo of the Week: Walking With Dinosaurs -- The Arena Spectacular Promo of the Week: Gentleman’s Guide Glams It Up for #SaveCafeEdison Promo of the Week: Hand to GodGot a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

10 Facebook Marketing Strategies to Steal in 2015

You know Facebook can be a useful marketing tool, but you probably have also figured out that's it's not as easy as it might seem. You can't throw up any old post and expect it to go viral. But with a little thought you can generate a lot of buzz for your organization on Facebook.To help, SocialMediaExaminer.com put together 10 successful marketing examples. You can check out the full list here, or below find a few of our favorites: #3:...

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#TBT

#TBT: 1 More Frame-Breaking Strategy for Theaters to Grow Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s a continuation of the #TBT article we posted last week.1 More Frame-Breaking Strategy for Theaters to Grow Audiences FasterWe discussed how you might consider starting before the show starts and ending after the show ends.Now, we’re on to Frame-Breaking Idea No. 2: Not Starting at Zero With Every Show.In this case, sports franchises are an excellent illustration of my point.Suppose that the lineup of the Los...

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Selling Out With

Selling Out With Erik Gensler

Erik Gensler is the president of Capacity Interactive, a digital marketing consulting firm for the arts with clients including The Goodman Theater, The Kennedy Center and New York City Ballet. He also founded Digital Marketing Boot Camp for the Arts, an annual conference in NYC focused on digital marketing for cultural organizations. Since “mobile first” is now more true than ever, we've asked Gensler to share some tips about his field of expertise. Here, he dispels one big myth...

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Promo of the Week

Promo of the Week: Walking With Dinosaurs — The Arena Spectacular

This is one way to catch people's attention: Have a dinosaur throw the first pitch out at a MLB game. The "Baby T" on the mound is from Walking With Dinosaurs: The Arena Spectacular, which appeared in November at Valley View Casino Center in San Diego.Your browser does not support iframes.Got a comment or question? Join the conversation on Twitter or Facebook.

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Selling Out With

Selling Out With Jessica Cheetham

We've talked about the immersive and experimental theater trend before, from interesting takes on the idea to its growing popularity. But if you've been wondering how you might be able to get in on the fun, you'll love this advice from Jessica Cheetham, Artistic Producer for Root Experience, a theater production company in England.Cheetham and her team have put together shows like The Rise and Fall of Geo Goynes, which takes participants on a wild secret mission through the...

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Marketing

Selling Out Editors’ Picks for 2014: Marketing

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at marketing, which is essential to the success of any live event. See what Jim had to say about marketing in 2014 (click on any title to read more on the topic):The Most Important Thing in the World for Marketers...

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Marketing

Marketing Quote of the Week

Read More:Marketing Quote of the Week Marketing Quote of the Week Marketing Quote of the WeekGot a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Think Outside the Industry: The Girl Scouts Go Hi-Tech

Need to update your website or go mobile? Maybe you should ask the Girl Scouts for a little help.The organization recently announced that the scouts will be launching an online cookie selling platform and a mobile app to teach girls to set up their own webpages -- and of course give the rest of us easier access to Thin Mints.What can the live entertainment industry learn from this? Well, first of all, if the Girl Scouts can make the...

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