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Marketing

Why Channels Matter: The Golden Eggs

For live entertainment and arts, perhaps even more than for most other things, channels matter.What do I mean by a channel? In nature, a channel is a waterway or a clear and navigable path through the sea. In broadcasting or in marketing, that definition became somewhat more metaphorical, as a TV “channel” is a “path” that the organization’s information travels through to get to you. In marketing, we now talk about channels as ways of getting information to groups...

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News

Get to Know TEDxBroadway 2015 Speaker … Benjamin Scheuer

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves.Get to Know Benjamin ScheuerBenjamin Scheuer is the writer-performer of the one-man musical THE LION, produced in London, Edinburgh and New York. Called “the best new musical this year” by The Huffington Post, THE LION will be on stage from February through April 2015 at the...

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News

Vinyl Is Cool, But …

That seems to be the sentiment for most people in the music business. Yes, vinyl sales are going up, but no, it's still not a huge part of where the money is coming from.Rolling Stone recently reported on this trend, saying:"This sentiment of 'we love vinyl but . . . ' is common among top record executives. 'We welcome it. It's a sexy, cool product. It represents an investment in music that's an emotional one,' says Tom Corson, president of Sony-owned...

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Marketing

The True Meaning of “Digital” Marketing

We truly live in a digital world …Sorry. I fell asleep as I was writing the previous sentence. If there’s a more trite phrase than “we live in a digital world,” it’s probably “your marketing should be digital.”* So trite, in fact, many people have forgotten the true meaning of the word.“Digital” means information that’s represented by a discrete number. “Let’s meet at 10ish,” and “Let’s meet when the shadow of the cathedral spire hits the fountain in the...

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Marketing

Marketing Quote of the Week: Albert Einstein

Read More:Marketing Quote of the Week: Karin Timpone Marketing Quote of the Week: Peter Drucker Marketing Quote of the Week: Maya AngelouGot a comment or question? Join the conversation on Twitter or Facebook. 

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Marketing

4 Stats You Need to Know About Content Marketing in 2015

Question: How's your image game these days? By that I mean, are you using them in your marketing, social media posts, etc.? If not, you should definitely start. Hubspot.com just released 17 visual content marketing stats (read the full list here) and one thing is very clear: People respond to images way more than text. Take a look at these three findings: 1. Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.2. Images and photos...

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#TBT

#TBT: Does Baseball Need Saving? If So, I’ve Got the Answer

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Does Baseball Need Saving? If So, I’ve Got the AnswerBaseball is the single biggest live entertainment product in the world. In the U.S. major leagues alone, about 75 million tickets are sold each year, and that compares to just 20 million or so in leagues like the NBA or the English Premier League, which has only about 13 million tickets sold. In fact, add up the world’s five most...

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Fans

How Established Institutions Work to Stay Young: Baseball’s New Boss Shares His Thoughts

Sunday morning, I finished my workout, went to my office and opened my email to find a message from the new commissioner of Major League Baseball. I’d been thinking lately about the not-so-great season that baseball had last year in terms of attendance and TV ratings, and I’ve had discussions with a number of people in the offseason about the game and how it plays in the 21st century.The people I talk to share some frustrations with the game:...

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Marketing

How NFL Fans Use Mobile and What it Means for You [Infographic]

Whether or not you're working in (or even interested in) sports, this infographic from Thinknear.com has tons of valuable insights. One of the most intriguing finds is that NFL fans use their phones whether they're watching the game from home or in the stadium -- meaning, they're always connected. Are there ways you can utilize this information for your own marketing strategies?Got a comment or question? Join the conversation on Twitter or Facebook.

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Customer Service

A Customer’s Value Doesn’t Stop at the Checkout Screen

Once or twice over the years, I’ve mentioned the term Customer Lifetime Value.I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important.What it means, perhaps obviously, is the total economic value of a customer to an organization for as long as that person is a customer. It’s not just the transaction at hand, but all future transactions, if any, and all other ways that...

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