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Marketing

How to Apply Storytelling to Your Marketing [Infographic]

In live entertainment we're in the business of telling stories, but that sensibility doesn't always stretch to our marketing goals. But the folks at CopyBlogger say it should. Check out their infographic below for tips to add story elements to your marketing:Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

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#TBT

#TBT: The REAL Problem With Facebook

Happy #ThrowBackThursday! To celebrate, we're sharing an oldie-but-goodie post from Jim. He wrote it when the Facebook IPO initially happened, but it still rings true today:The Real Problem With Facebook It isn’t the IPO, which really was fine (potential shenanigans with the numbers aside). Anytime someone gives you billions of dollars and you suddenly find that you’re officially worth even more billions of dollars than that, you’re having a good day. No, that’s not it. I’ve been saying (and even writing) this for...

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Marketing

3 Ways to Score Press for Your Show

Recently on Entrepreneur, writer Murray Newlands shared tips to help startups gain press. However, we think there's a lot that live entertainment organizations (and frankly, everyone) could learn from this advice. Here's a breakdown:Step 1: Find journalists that fit your "niche." For example, if you're a local theater company the local newspaper is an obvious choice, but you could also reach out to theater bloggers, college newspapers' entertainment sections and publications and websites that cover interesting events in your...

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News

Time to Change Your Facebook Strategy

Facebook has recently made a change to its policies and how it runs its site to stop "Like-Gating."What's "Like-Gating"? Basically, it's when you run a promotion on your Facebook page (a giveaway or special content) that someone can only see or participate in if they've "liked" your page.The goal is to lessen the number of people liking pages they aren't really interested in (and possibly to up advertising on Facebook). For more information and to see if you need to...

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News

TEDxBroadway Is Teaming Up With the Next Generation of Innovators

When the fourth annual TEDxBroadway returns Monday, February 23rd, 2015 to New World Stages in New York City, it will include some very special attendees in “The Loft.” We’re inviting the next generation to participate in shaping the future of Broadway with the TEDxBroadway Young Professional and Student Programs."Some of today's most influential people in the Broadway ecosystem come to TEDxBroadway, but we want to make sure that some of tomorrow's most influential are there too,” says Damian Bazadona,...

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Marketing

Three Things You Must Consider About Email Marketing

In his recent post “'Customer Information' or License to Spam?" Jim wrote: Customer information is valuable when it’s the result of permission and when it’s not just “data,” but when it actually represents a person with value to and interest in what your organization is doing. It’s not a blanket license to spam. Now, James Baggaley at Spektrix chimes in with "Stop Spamming Your Customers Before it's Too Late." He outlines three things arts organizations should do right this second when...

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Promo of the Week

Promo of the Week: Chevy’s #TechnologyAndStuff

Public speaking isn't easy, and presenting a speech at the World Series in front of millions of people is certainly daunting. So it's not a huge surprise that the Chevy spokesperson presenting Madison Bumgarner with a truck fumbled a bit and came out with the not-so-clever line about their trucks having "technology and stuff."The line, and subsequent hashtag, quickly exploded on social media. But what could have been an embarrassing couple of days for Chevy turned into a marketing...

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Marketing

The Most Important Thing in the World for Marketers to Understand

On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or so are up for grabs right now.The reason for this is that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation...

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Marketing

Marketing Quote of the Week

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Promo of the Week

Promo of the Week: Hand to God

The dark and raunchy comedy Hand to God -- about a demonic sock puppet -- opens on Broadway in April. The show’s first big ad in The New York Times (below), created by theatrical advertising and marketing firm AKA, makes the show's vulnerabilities its strength, according to producer Kevin McCollum, who also produced Avenue Q.

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