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Marketing

3 Simple Reasons We Love “Sneaky”

Like all of you, I'm frequently given the opportunity to learn “one weird tip,” or “one little trick,” or occasionally “one sneaky trick” that will enable me to improve something very suddenly with a minimum of effort.Mostly, these are the things that normally bedevil people, like losing weight or regaining your mojo with the opposite sex. I once got an email saying there was “one sneaky trick” I could learn that would help me “smack monster drives” on the...

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Partner in the News

Partner in the News: Clyfford Still Museum

Attendance is on the rise at Denver's Clyfford Still Museum. The Art Newspaper reported that the museum, which is dedicated solely to Clyfford Still, a pioneer of Abstract Expressionism, "has received 38,562 visitors in 2014 — already close to the 40,000 the museum originally projected for an entire year and likely to surpass last year’s total of 42,685."Some of the reasons for their success, according to this article, are changing exhibitions and joint ticketing, programming and marketing with other local...

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Marketing

3 Ways to Build a Brand People Will Remember

“Brand” is one of those terms you hear a lot if you hang out with marketers. Even non-marketers, as long as they’re vaguely involved in the selling of something, throw the term around. After listening to this for the last decade or so with a growing sense of unease, here’s what I’ve realized: Most people say “brand” when they mean something else. For example, “we’re trying to build this performer’s brand” usually really means “we’re trying to build this performer’s sales.” There...

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Promo of the Week

Promo of the Week: Harvey Nichols’ “I Spent it on Myself”

The holidays are supposed to be about giving, right? Well, last year Harvey Nichols decided to turn that idea on its head and launched an ad campaign called "Sorry, I Spent it on Myself." It encouraged people to spend their money on splurges for themselves and offered "alternative" gifts (like a sink plug, paperclips or a bag of gravel) for your loved ones.It sounds crazy but it worked -- even their joke wooden toothpicks sold out within hours. Check...

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Marketing

People Like Themselves

Back in March, Jim wrote about Last Night at The Met, the tumbler of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in New York. Jim wrote: Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves.The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show or...

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News

Keep Tabs on Our Upcoming Industry Conferences

Here are a few of the upcoming industry conferences through the end of the year where you'll find Jim, either attending or speaking.National Arts Marketing, Development and Ticketing Conference, Winning in the New World When: October 23 – October 25, 2014 Where: Millennium Biltmore Hotel, Downtown Los Angeles Why: Jim will be the keynote speaker at 1:15pm on Thursday, October 23. His talk, titled The Great Jump Ball: The Decade Where Everything is at Stake, is about the impact of changing demographics...

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Marketing

“Customer Information” or License to Spam?

Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.”Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we've built our business on it.But now, just about everyone gets it. Let me rephrase that, because it’s not really true. Now, just about everybody has at least...

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Marketing

Marketing Quote of the Week

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Selling Out With

Selling Out With Scott Kane

Last week, Jim wrote about -- and received in the mail -- a Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. It's a bright idea that crosses lines between genres of live entertainment marketing: The San Francisco Giants introduced sports fans to bobblehead giveaways in 1999.The Newsies bobblehead promotion is already seeing success. How much? We got more details on this emerging...

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Customer Service

Highlights from Jim’s Twitter Chat: Why Customer Service Is the Best Investment You Can Make

On Thursday, September 25, Jim chatted with Shoshana Fanizza of Audience Development Specialists. The pair answered tons of questions and shared plenty of advice on how to use excellent customer service to grow your fan base and increase revenue. You can see the full conversation by searching #auddev on Twitter or check out the highlights below:For more on-going advice, follow Jim on Twitter @goldstarjim.

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