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Marketing

62 Marketing Terms You Need to Know — Explained

Ever feel like the people around you are speaking gibberish? With all the marketing and sales terms thrown around the industry, it can be hard to keep up. Lindsay Kolowish at Hubspot.com feels our pain and came up with a glossary of 62 common sales and marketing terms. Check out the full list here and see a few must-knows below: Adoption process Another way of saying "the buying process." The stages a potential buyer goes through, from learning about a new product or service to...

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Selling Out With

Selling Out With Thomas Cott

You may not be familiar with Thomas Cott's face, but his emails might greet you just about every morning in your inbox: You've Cott Mail. Since 1998, as a side activity, Cott has been curating the free arts industry news service, for which he was named to the 2012, 2013 and 2014 editions of a peer-nominated list of “The 50 Most Powerful and Influential People in the Nonprofit Arts in the U.S.”Over the past 30 years, Cott has held...

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Marketing

Marketing Predictions for 2015 — Do You Agree? [Infographic]

SocialMediaToday.com recently shared an infographic of predictions for how the marketing world will change next year. Jim has talked before about how difficult it can be to accurately predict the future, but it can still be helpful to get a sneak peek at what may lie ahead: What do you think? Will you be changing your marketing strategies in 2015?Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

3 Social Media Marketing Tips From the Pros

The team over at toprankblog.com (a site dedicated to online marketing) recently shared their best social media tips based on marketing case studies. Check out the full article to see all 20 of their tips (many are really great), or see the three we thought especially applied to live entertainment below: "Tip 1: Use social media to encourage your audience to participate in and contribute content in a meaningful way. If the content connects with their own experience in a meaningful way,...

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Bright Ideas

Think Outside the Industry: “Life Is Better With Cake”

Who can argue with that statement, am I right? To remind customers of the deliciousness and life-improving qualities of their cakes, British brand Mr. Kipling created the billboard below with 13,360 cakes and 2,000 candied cherries.It's certainly attention-getting, both during the process of creating it and the final billboard. This is a great example of reminding people of what you're selling in a fun way. Is there a way you could spin this idea for your next event?(Via blog.hubspot.com)Read...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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News

AMC Offers Unlimited Ticket, Should You Do the Same?

Christopher Nolan's complicated films often necessitate a second (or third) viewing to fully "get" them. To help viewers out, AMC is offering an unlimited ticket to Interstellar, Variety reports.The price ranges from $19.99 to $34.99 depending on location and is available through the theater's loyalty reward program.It's an interesting idea. Many viewers will likely watch a film they enjoy and want to further understand more than once, so why not make it easy for them to do so at your...

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Marketing

How to Apply Storytelling to Your Marketing [Infographic]

In live entertainment we're in the business of telling stories, but that sensibility doesn't always stretch to our marketing goals. But the folks at CopyBlogger say it should. Check out their infographic below for tips to add story elements to your marketing:Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

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#TBT

#TBT: The REAL Problem With Facebook

Happy #ThrowBackThursday! To celebrate, we're sharing an oldie-but-goodie post from Jim. He wrote it when the Facebook IPO initially happened, but it still rings true today:The Real Problem With Facebook It isn’t the IPO, which really was fine (potential shenanigans with the numbers aside). Anytime someone gives you billions of dollars and you suddenly find that you’re officially worth even more billions of dollars than that, you’re having a good day. No, that’s not it. I’ve been saying (and even writing) this for...

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Marketing

3 Ways to Score Press for Your Show

Recently on Entrepreneur, writer Murray Newlands shared tips to help startups gain press. However, we think there's a lot that live entertainment organizations (and frankly, everyone) could learn from this advice. Here's a breakdown:Step 1: Find journalists that fit your "niche." For example, if you're a local theater company the local newspaper is an obvious choice, but you could also reach out to theater bloggers, college newspapers' entertainment sections and publications and websites that cover interesting events in your...

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