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Friday Fun: Dirty Dancing Flash Mob

Dirty Dancing -- The Classic Story on Stage is leaping into Boston's Citi Emerson Colonial Theatre next month, and the production's already romancing new fans. Last week at the Boston Flower and Garden Show, 20 local dancers threw a flash mob to the tunes of the film and stage show hits "Do You Love Me?" and "(I've Had) the Time of My Life.” This touring show's got all the right moves. Check 'em out:Got a comment or question? Join the conversation...

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Technology

5 New Facebook Features You Should Be Using

Does it feel like every time you get a handle on social media, it changes? We definitely feel you. But to help, we've got a list of new Facebook features -- and tips to get the most out of them -- from Social Media Examiner. Click here for the full list, or check out these three must-trys below:1. Create Facebook ads with multiple images and offerings. Now instead of one ad touting one show or event, you can create a...

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Advertising

Think Outside the Industry: St. Patrick’s Day Edition

Happy St. Patrick's Day! Are you wearing your green? Have you already had a Guinness or two? The party spirit is in the air and we've got a question: Are you taking advantage of it?St. Patricks Day, like many smaller holidays, is a great opportunity for some clever advertising and social media campaigns -- and not just for beer companies. It may be a little late for this year, but we wanted to inspire you to think ahead to...

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Marketing

Marketing Quote of the Week: Oprah Winfrey

Read More:Marketing Quote of the Week: John Quincy Adams Marketing Quote of the Week: Karin Timpone Marketing Quote of the Week: Maya AngelouGot a comment or question? Join the conversation on Twitter or Facebook. 

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#TBT

#TBT: Should You Be Selling “The Arts”?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Should You Be Selling “The Arts”?Back in the '90s, banks got this idea that people didn’t want to do business with just a bank. They wanted to do business with an organization that could give them their mortgage, be their stockbroker, set up their 401(k) and issue them a credit card.They went from being banks to providing “financial services.”I guess that’s fine, but ask yourself this: When was...

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News

Live Entertainment Ideas & Information Straight to Your Inbox — Sign Up Today

If you're reading this post, you're probably someone in the live entertainment business. And like us, you're always looking to improve: sales, the customer experience, your bottom line, etc.Like we stated on our first day, we launched Selling Out as a resource, tool and meeting place for everybody whose job is to create, market or manage live entertainment. Since then, Jim has shared his expertise and thoughts on a wide range of topics, from marketing and pricing to technology...

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Marketing

Millennials Are Changing the Way We Market

In his post, The Most Important Thing in the World for Marketers to Understand, Jim explained that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation Known as Gen Y or Millennials). He wrote: This isn’t merely numbers. It’s about what kind of assumptions and norms will dominate a culture. My point is simple: We are now already in a Gen Y world. Boomers still (for just a couple more years)...

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Marketing

Are You Using Instagram Videos in Your Marketing? These Brands Are …

And it seems to be working for them. Instagram is known as one of the social media platforms with the highest levels of engagement and with the fairly recent addition of videos, there are even more ways to connect with your audience.If you need a little inspiration for your Instagram videos, check out Econsultancy's roundup of the best Instagram videos from the past month. The full list is here, or watch a few of our favorites below: Read More: 3 Easy...

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Technology

3 Easy SEO Changes You Can Make Today

Editor’s Note: SEO (Search Engine Optimization) is a topic that we get a lot of questions about, and it admittedly can be a bit confusing for beginners. To help, we spoke with Goldstar’s SEO director Anthony Ferrara and asked him to outline three areas that live entertainment marketers should examine in order to optimize their websites. These small SEO tweaks should help increase traffic and spread the word on your events. No. 1: Identify and fix technical SEO problems that are...

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Marketing

Do You Share Reviews of Your Shows? It May Make or Break Your Sales

How important are reviews of products, events or other services? According to this post on Top Rank Online Marketing Blog, extremely important.As the infographic below shows, nearly everyone looks for reviews before they buy and consider them an important part of their decision-making process. Are you making an effort to gather and share reviews of your events?Read More: Quality Is What People Say It Is When Bad Reviews Turn Into a Win You Can Tell When Something's Alive and When It's Not How...

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