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Marketing

Hand to Mouth Marketing

I’ve always wondered what it would be like to have to find new customers for tickets all the time [shudder].Here’s what I tell the Goldstar team about that: We don’t find buyers for our tickets. We find tickets for our buyers.If you know what you’re going to be selling, but you have no idea who’s going to be buying, that’s what I call hand to mouth marketing, and it’s expensive and difficult. It’s expensive because if you’re selling to...

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Pricing

The Third Ticket

Live entertainment and arts have a screwy business model. Almost all the costs are locked in. The minute you decide to do the event, you’re committed to most of the costs, even if the show or event bombs. Bummer.The good news, though, is that once you get past break-even, the business model starts to get really good really fast. For most events, break-even is somewhere in the 60 to 70% sold range. Generally speaking, if you sell two out...

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Marketing

Marketing Quote of the Week: Karin Timpone

Read More:Marketing Quote of the Week: Peter Drucker Marketing Quote of the Week: Maya Angelou Marketing Quote of the Week: Walt DisneyGot a comment or question? Join the conversation on Twitter or Facebook. 

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Marketing

How Often Should You Really Post on Facebook? [Infographic]

Social media is a tricky thing to master. Post too often and you can annoy people. Post too infrequently and they'll forget about you. So where's the sweet spot?Obviously, it varies from business to business, but the folks over at ProBlogger recently shared an infographic that can offer some guidance on how often to share the same topic or message: If your company has a blog or shares content online, you may also want to check out their other tips...

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Experience

#TBT: You Can Tell When Something’s Alive and When It’s Not

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. You Can Tell When Something's Alive and When It's Not The other day, we were evaluating a long list of websites as potential Goldstar partners. Not a thrilling conversation, but something came out of it that I thought I’d share. On this list were the names of sites, the number of visits those sites get every month and their traffic rank. Pretty standard stuff. When you make a list like that,...

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Marketing

You’re Always Too Busy to Go to a Show You Don’t Care About

For the next few days, count the number of times people tell you they’re busy. Chances are, you’ll hear it a few times, especially if you bump into people you haven’t seen in a while. “I’m so busy” has become, I think it’s fair to say, just something that most people say automatically. Instinctively, we all know that and pay it no mind. Oh, we’ll make the sounds that you’re supposed to make when someone tells you that they’re busy,...

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Marketing

It’s Inaugural National Bobblehead Day!

In honor of Inaugural National Bobblehead Day, we're flashing back to Jim's post, "Want Some Breakthrough Ideas? Just Do What Other (But Different) People Have Already Done," where he wrote about the Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. The Newsies Bobblehead Giveaway happens Tuesday, February 17, at 8:00pm. Jim wrote:I picked up a habit a long time ago that I...

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Pricing

#2: Emotional Pricing Is Like Drunk Dialing

A few weeks ago, we published 15 thoughts about pricing for the new year — 2015. A lot of people read the article, and so I thought I’d expand on a few of the topics and give them their own posts.Second on my list of 15 for ’15 is: Emotional pricing is like drunk dialing.I should update this. Many of you would never, ever drunk dial. You would drunk text. I liked the alliteration of “Drunk Dial” so I...

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Bright Ideas

Increase Your Website Sales With Psychology [Infographic]

Those of us in the arts are certainly no strangers to using psychology when it comes to creating a compelling story and piece of live entertainment, but why not expand that to getting people to buy tickets to the show in the first place?The folks over at Hubspot have outlined ways you can use psychology to increase your website conversions. Check out the full post here or the infographic below:Got a comment or question? Join the conversation on Twitter...

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Marketing

Marketing Quote of the Week

Read More:Marketing Quote of the Week: Maya Angelou Marketing Quote of the Week: Walt Disney Marketing Quote of the Week: Woody AllenGot a comment or question? Join the conversation on Twitter or Facebook.

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