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Marketing

Was “Crazy” Promotion Worth it?

A Houston furniture store launched a promotion before the Super Bowl where if you bought $6,000 or more in furniture during the promotion and the Seattle Seahawks won, you’d get a full refund on that purchase.Seven million dollars in furniture purchases later, the Seahawks did win, and Gallery Furniture is on the hook for the refunds. The CEO says he’s “thrilled” with this outcome, because the media -- national and local -- have made a huge fuss about the...

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Selling Out With

Selling Out With Dan Steinberg

When Lord Chesterfield said, "Never put off until tomorrow what you can do today," Dan Steinberg took his advice to heart. The founder of Square Peg Concerts works around the clock, promoting live shows across the United States -- totaling about 400-plus events last year.By the time Steinberg was 16, he was producing club shows at the Mercury Café in Denver. Now, he’s moved up to putting big names on marquees, from comic Kathy Griffin and singer-songwriter Jason Mraz to...

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Selling Out With

Selling Out With Russ Stanley

As the Managing Vice President of Ticket Sales and Services of the San Francisco Giants, Russ Stanley is responsible for selling a lot of baseball tickets each season. And he’s doing remarkably well. The team has sold out 246 games in a row -- that’s 81 games a year and 42,000 tickets per game! Stanley accomplished this thanks to factors like their loyal season-ticket base and a string of fun promotions, like “Elvis Night,” “Yoga Day” and the surprisingly...

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Pricing

How Not to Discount: Part II

Don't discount at the last minute only.This one’s pretty simple. The second bad way to discount is to wait until the last minute, and then do it in a panic.Why is this a bad idea? First, you’ve narrowed your options considerably. When venues come to us the day or two before a show and say they’d like to discount, we typically can’t help them, and we’re fast! But the fact is that we, like every big website, have a...

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Selling Out With

Selling Out With Damian Bazadona

Damian Bazadona is the President of Situation Interactive, a digital marketing agency with offices in New York, Las Vegas and Los Angeles that spotlights see-it-to-believe-it experiences. He has a knack for connecting his high-profile clients, such as Madison Square Garden, Disney and Cirque du Soleil, with the latest technology. Like a mobile campaign he executed for Blue Man Group in Las Vegas, where he focused on "text and snipe" in conjunction with bus ads. For Bazadona, making sure people...

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Marketing

No One Knows and No One Cares

Here’s a joke for you: What’s the difference between ignorance and apathy?I don’t know, and I don’t care.No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them.That reminded me of something I say to entrepreneurs and would-be entrepreneurs all the time: If you work from the assumption that no one knows or cares about your product or...

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Marketing

What Major League Baseball Can Teach Us

Lots of literally "inside baseball" information here, but I'd call your attention to the "Most Disappointing City" items about halfway down. Chicago Cubs sell-outs have been for a long time as reliable as McDonald's restrooms when traveling abroad. But they're down this year, to the point where you can just, gasp, BUY a ticket to a game from the box office, and a downright mortal 9th in terms of sell-through percentage. Is it team performance, which has been poor?...

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