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Bright Ideas

The Secret to a Better Show Is … Beer?

When you've got a mountain of work to get through, reaching for a cup of coffee seems like a no-brainer. And according to the chart below (from HubSpot) it is a pretty good idea.But what about when you need to come up with an award-winning play idea or a marketing campaign that'll drive ticket sales off the charts? In that case, it looks like you might want to reach for a mug of beer or glass of Pinot Grigio....

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Bright Ideas

Sometimes People Don’t Even Mind Paying to Be Killed …

I’ve talked about how some ticket buyers actually prefer to pay more, and I’ve talked about how I believe theaters need to borrow some ideas from the book publishing world to generate more ongoing and deeper engagement.And I thought those were both pretty solid ideas, but George R. R. Martin has upped the ante on me. He’s getting people to pay him to kill them.Well, not really kill them and not really pay him for that matter. He’s raising...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Image from Thaïs by LA Opera at the Dorothy Chandler Pavilion in Los Angeles.

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ICYMI

In Case You Missed It

Each week we gather up stories we think are worth a read. And now, in case you missed them ...Is your venue sending the right message? Goldstar CEO Jim McCarthy explains how important it is for theaters and other live entertainment venues to be clear on what they're presenting.James Cameron + Avatar + Cirque du Soleil = A live show everyone will be talking about. Variety has the full story.Disney made the news with their ticket price increases and...

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Promo of the Week

Promo of the Week: Mothers and Sons Daring Twitter Campaign

Homophobic slurs may not seem like an obvious marketing move (at least not when you're marketing a Broadway show), but it sure worked for the Mothers and Sons team.The Huffington Post detailed the show's recent Twitter campaign, which involved quoting actual homophobic tweets without prior explanation to catch people's attention and bring to light the hateful speech happening every day. We followed up with SpotCo Senior Social Media Manager Steven Tartick, who helped orchestrate the creative campaign, to see how...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Image from Walking With Dinosaurs: The Arena Spectacular

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Marketing

The Venue Is Not a Building; It’s a Promise

There’s a song that some kids learn in Sunday School called “The Church Is not a Building” and I thought about it when I read a story about a performing arts venue in the midst of failing.I won’t mention the venue, but I’ll give you a couple facts about the situation. It’s owned by a municipal agency, and it’s used by the community for other purposes, but it also brings in professional shows and sells them. Those shows are...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Photo of The Beatles tribute band Strawberry Fields.

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Bright Ideas

Are You Running a Museum or a Shop?

Why do kids love museum shops? In fact, why, when you have a beautiful, expertly curated building full of artifacts, art and exhibits do you see and feel so much energy around that museum’s gift shop?Before jumping to the conclusion that people are just crass consumers, pause a minute. I think there’s something more to it.A shop, especially the really fun ones that a great museum puts together, is a living thing. The goods might be tacky or ephemeral,...

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Marketing

Think Fast — At Least When It Comes to Marketing

They say "the early bird gets the worm," and that's definitely true when it comes to viral marketing. Ken Davenport points out this important fact over on his blog, The Producer's Perspective, using examples like Oreo's infamous tweet during the Super Bowl blackout.He also touches on an important point: how do you act quickly when you have a large team? His answer: Trust. Read more about it here.Related:Single-Use Marketing Programs How to Avoid Big Mistakes With Ticket Sales Marketing Everything Is...

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