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The Most Important Thing in the World for Marketers to Understand

On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or so are up for grabs right now.The reason for this is that we’re handing off the torch of power from one massive generation (The Baby Boomers) to another (The Generation...

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Marketing

Marketing Quote of the Week

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Promo of the Week

Promo of the Week: Hand to God

The dark and raunchy comedy Hand to God -- about a demonic sock puppet -- opens on Broadway in April. The show’s first big ad in The New York Times (below), created by theatrical advertising and marketing firm AKA, makes the show's vulnerabilities its strength, according to producer Kevin McCollum, who also produced Avenue Q.

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#TBT

#TBT: Word Stock Market — Spooktacular

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim ... with a Halloween theme:Word Stock Market: SpooktacularThe Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not...

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Marketing

Learning the Wrong Lesson From “Artificial Scarcity”

Pumpkin Spice: Every food marketer wants in on the trend, which Vanity Fair’s Dan Pashman chronicles hilariously here.And though I don’t think the purpose of Dan’s piece is hard-nosed business analysis, he makes a statement that's similar to the incorrect lesson that a lot of marketers take away from the "Pumpkin Spice" phenomenon:“ … as an American there are two things I love -- sugar and artificial scarcity. Stamp the words “LIMITED EDITION” on a package of something sweet...

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News

Will You Be at the Arts Reach Conference? Come Hear Jim’s Keynote Speech!

Are you planning on attending the National Arts Marketing, Development and Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles today? If so, make sure you catch Goldstar CEO Jim McCarthy's keynote speech: "The Great Jump Ball: The Decade Where Everything Is at Stake."Jim will be talking about the changing demographics and technology that have led to this new cultural phase. Find out what you need to know to "Win in the New World."For more details, check out...

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Technology

Everything You Need for a Killer Facebook Page

Have you been procrastinating on creating your company's Facebook page? Or could it use an update? If so, you need this guide from Kevan Lee at Entrepreneur.Lee outlined the step-by-step process to create an amazing Facebook page. You can head over to entrepreneur.com for the full guide, but below are a few tips we thought really stood out:1. Choosing the type of business you are makes a big difference. If you pick local business or place, your physical address...

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Marketing

3 Simple Reasons We Love “Sneaky”

Like all of you, I'm frequently given the opportunity to learn “one weird tip,” or “one little trick,” or occasionally “one sneaky trick” that will enable me to improve something very suddenly with a minimum of effort.Mostly, these are the things that normally bedevil people, like losing weight or regaining your mojo with the opposite sex. I once got an email saying there was “one sneaky trick” I could learn that would help me “smack monster drives” on the...

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Partner in the News

Partner in the News: Clyfford Still Museum

Attendance is on the rise at Denver's Clyfford Still Museum. The Art Newspaper reported that the museum, which is dedicated solely to Clyfford Still, a pioneer of Abstract Expressionism, "has received 38,562 visitors in 2014 — already close to the 40,000 the museum originally projected for an entire year and likely to surpass last year’s total of 42,685."Some of the reasons for their success, according to this article, are changing exhibitions and joint ticketing, programming and marketing with other local...

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Marketing

3 Ways to Build a Brand People Will Remember

“Brand” is one of those terms you hear a lot if you hang out with marketers. Even non-marketers, as long as they’re vaguely involved in the selling of something, throw the term around. After listening to this for the last decade or so with a growing sense of unease, here’s what I’ve realized: Most people say “brand” when they mean something else. For example, “we’re trying to build this performer’s brand” usually really means “we’re trying to build this performer’s sales.” There...

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