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Marketing

Dramatic Improvements in the Technology That Powers B.S. Detectors

There’s no question that portable technologies have improved dramatically since the early '90s: mobile phones and computers existed then, but they work so much better now and everybody has them. In fact, they take these super-sophisticated tools with them everywhere they go.But that’s not the only technology of which you can make that statement, and this one is as important or perhaps even more important to modern marketers than computers and mobile phones.Of course, I’m talking about today’s high-tech...

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ICYMI

In Case You Missed It …

A few stories from this week that we found interesting …Goldstar CEO Jim McCarthy shared an important lesson about pricing. Make sure you're not making this mistake.Disney announced new policies for same-day tickets for Aladdin and Newsies. Michael Gioia at Playbill has the full story.Lyn Gardner at The Guardian asks if theater critics need to widen the shows they choose to critique beyond the "obvious."Alexandra Coghlan of New Statesman shares her experience at one of the most intimate opera...

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ICYMI

In Case You Missed It

A few interesting stories we came across this week ...Our CEO Jim McCarthy explains why a packed venue isn't always a sign of success, just like a half-full one isn't a sign of failure.Inc. reporter Ilan Mochari offers a few clues to help figure out when a good idea's gone bad, including finding a "devil's advocate" you can trust.A little good news: The San Diego Opera may be saved after all. Pam Kragen at UT San Diego reports the...

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Innovation

Never Use Apple as an Example

Do you read business books? I go through phases, but every time I read a few, I’m eventually reminded of why I stopped: most of them are useless. And dull.What happens to me is that I stumble across a good one, and I tell myself there must be “more like this out there.” My quest begins, and if I’m lucky with one or two more, I keep going. Eventually, my luck runs out. The law of averages kicks in,...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Event image for Miley Montana: The Musical at Second City Studio Theatre in Los Angeles.

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Marketing

The Strength of Unbalance

Recently, I talked about how some Broadway marketers are troubled by the relative lack of straight men coming to Broadway shows compared to the past. The thought there is that these men are a good, lucrative audience that they’re missing.That may well be true, but hidden inside that thought is the assumption that it would be better to have a “balanced” audience of men and women, or at least something closer to balance.Sometimes though, balance doesn’t make sense or...

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Marketing

Don’t Think Pink (in Reverse)

It doesn’t feel like very long ago that marketers were being admonished about their shallow perceptions of how to appeal to women. The assumption was that marketers, mostly being men, would make naïve and patronizing overtures to a female audience, epitomized by “pink think.” This is where you take the thing you made for a man and make it pink or in some other way pretty and dainty. (Not that this has stopped entirely. The “Bic for Her” phenomenon...

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Marketing

Marketing Quotables: Peter Drucker

From time to time we like to share noteworthy marketing and entertainment quotes. Today's comes from management consultant and author Peter Drucker, who wrote Concept of the Corporation and Post-Capitalist Society: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." -- Peter Drucker If you've created a product that really does "sell itself" then all you need is for people to discover it.

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ICYMI

In Case You Missed It

• Words are powerful, but when you use the wrong words to describe your business you might as well be speaking nonsense. Goldstar CEO Jim McCarthy explains why words like "guest" aren't the right way to go in live entertainment.• The Royal Opera aims to grab a younger audience by slashing prices and performing a risqué show for opening night. And that's only the beginning …• Earlier this week, we chatted with artistic director Jack Reuler from Mixed Blood...

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Marketing

Single-Use Marketing Programs

Last week, rap group Wu-Tang Clan announced a never-before tried launch program for its new album later this year. Called The Wu: Once Upon a Time in Shaolin, the collection of songs will be sold to one -- and only one -- person, after touring museums and galleries, where you will be able to buy a ticket to listen to the album for $30 to $50, according to this piece by Ilan Mochari in Slate.It’s a cool idea, and...

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