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#TBT

#TBT: Word Stock Market — Spooktacular

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim ... with a Halloween theme:Word Stock Market: SpooktacularThe Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not...

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Marketing

Learning the Wrong Lesson From “Artificial Scarcity”

Pumpkin Spice: Every food marketer wants in on the trend, which Vanity Fair’s Dan Pashman chronicles hilariously here.And though I don’t think the purpose of Dan’s piece is hard-nosed business analysis, he makes a statement that's similar to the incorrect lesson that a lot of marketers take away from the "Pumpkin Spice" phenomenon:“ … as an American there are two things I love -- sugar and artificial scarcity. Stamp the words “LIMITED EDITION” on a package of something sweet...

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News

Will You Be at the Arts Reach Conference? Come Hear Jim’s Keynote Speech!

Are you planning on attending the National Arts Marketing, Development and Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles today? If so, make sure you catch Goldstar CEO Jim McCarthy's keynote speech: "The Great Jump Ball: The Decade Where Everything Is at Stake."Jim will be talking about the changing demographics and technology that have led to this new cultural phase. Find out what you need to know to "Win in the New World."For more details, check out...

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Technology

Everything You Need for a Killer Facebook Page

Have you been procrastinating on creating your company's Facebook page? Or could it use an update? If so, you need this guide from Kevan Lee at Entrepreneur.Lee outlined the step-by-step process to create an amazing Facebook page. You can head over to entrepreneur.com for the full guide, but below are a few tips we thought really stood out:1. Choosing the type of business you are makes a big difference. If you pick local business or place, your physical address...

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Marketing

3 Simple Reasons We Love “Sneaky”

Like all of you, I'm frequently given the opportunity to learn “one weird tip,” or “one little trick,” or occasionally “one sneaky trick” that will enable me to improve something very suddenly with a minimum of effort.Mostly, these are the things that normally bedevil people, like losing weight or regaining your mojo with the opposite sex. I once got an email saying there was “one sneaky trick” I could learn that would help me “smack monster drives” on the...

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Partner in the News

Partner in the News: Clyfford Still Museum

Attendance is on the rise at Denver's Clyfford Still Museum. The Art Newspaper reported that the museum, which is dedicated solely to Clyfford Still, a pioneer of Abstract Expressionism, "has received 38,562 visitors in 2014 — already close to the 40,000 the museum originally projected for an entire year and likely to surpass last year’s total of 42,685."Some of the reasons for their success, according to this article, are changing exhibitions and joint ticketing, programming and marketing with other local...

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Marketing

3 Ways to Build a Brand People Will Remember

“Brand” is one of those terms you hear a lot if you hang out with marketers. Even non-marketers, as long as they’re vaguely involved in the selling of something, throw the term around. After listening to this for the last decade or so with a growing sense of unease, here’s what I’ve realized: Most people say “brand” when they mean something else. For example, “we’re trying to build this performer’s brand” usually really means “we’re trying to build this performer’s sales.” There...

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Promo of the Week

Promo of the Week: Harvey Nichols’ “I Spent it on Myself”

The holidays are supposed to be about giving, right? Well, last year Harvey Nichols decided to turn that idea on its head and launched an ad campaign called "Sorry, I Spent it on Myself." It encouraged people to spend their money on splurges for themselves and offered "alternative" gifts (like a sink plug, paperclips or a bag of gravel) for your loved ones.It sounds crazy but it worked -- even their joke wooden toothpicks sold out within hours. Check...

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Marketing

People Like Themselves

Back in March, Jim wrote about Last Night at The Met, the tumbler of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in New York. Jim wrote: Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves.The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show or...

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News

Keep Tabs on Our Upcoming Industry Conferences

Here are a few of the upcoming industry conferences through the end of the year where you'll find Jim, either attending or speaking.National Arts Marketing, Development and Ticketing Conference, Winning in the New World When: October 23 – October 25, 2014 Where: Millennium Biltmore Hotel, Downtown Los Angeles Why: Jim will be the keynote speaker at 1:15pm on Thursday, October 23. His talk, titled The Great Jump Ball: The Decade Where Everything is at Stake, is about the impact of changing demographics...

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