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Promo of the Week

Promo of the Week: Harvey Nichols’ “I Spent it on Myself”

The holidays are supposed to be about giving, right? Well, last year Harvey Nichols decided to turn that idea on its head and launched an ad campaign called "Sorry, I Spent it on Myself." It encouraged people to spend their money on splurges for themselves and offered "alternative" gifts (like a sink plug, paperclips or a bag of gravel) for your loved ones.It sounds crazy but it worked -- even their joke wooden toothpicks sold out within hours. Check...

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Marketing

People Like Themselves

Back in March, Jim wrote about Last Night at The Met, the tumbler of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in New York. Jim wrote: Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves.The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show or...

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News

Keep Tabs on Our Upcoming Industry Conferences

Here are a few of the upcoming industry conferences through the end of the year where you'll find Jim, either attending or speaking.National Arts Marketing, Development and Ticketing Conference, Winning in the New World When: October 23 – October 25, 2014 Where: Millennium Biltmore Hotel, Downtown Los Angeles Why: Jim will be the keynote speaker at 1:15pm on Thursday, October 23. His talk, titled The Great Jump Ball: The Decade Where Everything is at Stake, is about the impact of changing demographics...

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Marketing

“Customer Information” or License to Spam?

Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.”Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we've built our business on it.But now, just about everyone gets it. Let me rephrase that, because it’s not really true. Now, just about everybody has at least...

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Marketing

Marketing Quote of the Week

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Selling Out With

Selling Out With Scott Kane

Last week, Jim wrote about -- and received in the mail -- a Newsies bobblehead, a promotional idea and a Broadway first from the minds of Scott Kane and the folks at Shorenstein Hays Nederlander in San Francisco. It's a bright idea that crosses lines between genres of live entertainment marketing: The San Francisco Giants introduced sports fans to bobblehead giveaways in 1999.The Newsies bobblehead promotion is already seeing success. How much? We got more details on this emerging...

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Customer Service

Highlights from Jim’s Twitter Chat: Why Customer Service Is the Best Investment You Can Make

On Thursday, September 25, Jim chatted with Shoshana Fanizza of Audience Development Specialists. The pair answered tons of questions and shared plenty of advice on how to use excellent customer service to grow your fan base and increase revenue. You can see the full conversation by searching #auddev on Twitter or check out the highlights below:For more on-going advice, follow Jim on Twitter @goldstarjim.

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#TBT

#TBT: Selling Out With Russ Stanley

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Earlier this week, Jim talked about Scott Kane and the folks at Shorenstein Hayes Nederlander in San Francisco, who, taking a cue from baseball and other sports marketers, developed the first Broadway bobblehead. Jim wrote: "That’s why I strongly advocate for crossing lines more frequently between genres of live entertainment marketing. If you’re in sports marketing or theater marketing or music marketing, you’re all in very similar roles with a...

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Promo of the Week

Promo of the Week: “Drunk Broadway” With Rock of Ages Cast (Videos)

Last week, Broadway.com premiered its exclusive series "Drunk Broadway," which features the cast of Rock of Ages "getting plastered at a bar and talking up your fave shows."First up was The Lion King:Then, watch as the cast tries to explain which witch is which in Wicked:• Join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec on September 25, 2014, at noon ET. Use...

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Marketing

Marketing Quote of the Week

• Join our conversation on Twitter about Customer Service for Audience Building with Goldstar CEO Jim McCarthy @goldstarjim and Shoshana Fanizza of Audience Development Specialists @AudienceDevSpec on September 25, 2014, at noon ET. Use #auddev to participate with questions and comments. The chat will run one hour.

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