Archives

Marketing

Engaging Millennials With Gamification: Gabe Zichermann at TEDxBroadway

Anyone looking to reach a younger crowd (which, frankly, should be just about everyone) should check out this video from the most recent TEDxBroadway. Gabe Zichermann explains what makes millennials tick and how to create live entertainment that appeals to this tricky generation.

Read More

Marketing

Social Media Dos and Don’ts You Need to Know

As you know, there's more to Facebook than announcing your next show or liking a picture of your niece. Social media can be a powerful -- but complicated -- marketing tool. For a little help, check out the infographic below from Hubspot.com.

Read More

ICYMI

In Case You Missed It

Each week we gather up articles that are worth a second read. And now, in case you missed them ...The Shubert Organization, which owns 17 of the 40 Broadway theaters in New York, is acquiring the New World Stages complex reports Brian Sloan at The New York Times. Read the full story to see what this means for the New York theater community and the future of Broadway plays. Watch Craig Dykers explain his vision for the future of Times...

Read More

Advertising

Are Free Samples the Secret to Selling Out?

It's a familiar scenario: You're in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater?That's the idea Ken Davenport has over on his blog, The Producer's Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your...

Read More

Promo of the Week

Promo of the Week: Collingwood Elvis Festival

The King is alive and well, at least according to these inventive ads from Canadian agency Zulu Alpha Kilo. To promote an upcoming Elvis festival, they kept things simple and striking with "Elvis has left the building" exit signs, blue suede shoes strategically set up in stores and more eye-catching spots. Get the full details over at psfk.com and see a few of our favorite ads below.   

Read More

Marketing

How Much Of Your Audience Should Be “New”?

There’s no right answer to the question of how much of your audience should be "new."Let me rephrase. There is a right answer to the question, and it’s this: It depends.I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t been in at least three years) and the percentage that were “regular” (had been at least six times in three years). The basic result is that venues...

Read More

Technology

Have You Googled Yourself Lately?

Googling yourself isn't just for vain teenagers, it's an important way to make sure your business is being properly represented online. Case in point: Los Angeles' Museum of Contemporary Art, which is dealing with incorrect Google results and the angry customers who read the false information.The Los Angeles Times reported on the issue and found the automatically generated Google results were giving incorrect hours for the museum (stating it's open seven days a week when it's not for starters),...

Read More

Promo of the Week

Promo of the Week: On the Town Takes to the Streets

If you've got a musical about three sailors on shore leave in New York, what better way to promote it than to have those three men hit the real streets of NYC? That's exactly what happened in this promotion for On the Town, which is coming back to Broadway this September. Watch as the guys ride the ferry, eat at Nathan's and see plenty of other iconic NYC sights.(Video credit: Nick Davis Productions - Produced by Nick Davis, Directed...

Read More

ICYMI

In Case You Missed It

Each week we put together a collection of stories we think are worth a read. And now, in case you missed them ...With the success of Orange Is the New Black, prison and prison-themed entertainment is a hot topic. Over on HowlRound.com, Jonathan Mandell discusses a new kind of live entertainment production that aims to show the true prison experience.Gone are the days when fans camped out for days to snag tickets to their favorite band's concert, but Goldstar...

Read More

Promo of the Week

Promo of the Week: Gone Girl Teaser Posters

There's a lot of anticipation around the upcoming Gone Girl movie and so far all the promotion has done an excellent job at conveying the creepy, sleezy nature of the plot and keeping audiences guessing whether Ben Affleck's character Nick really did kill his wife (well, unless you've read the book, then you know the answer).Variety did a roundup of the latest ads. We've put a couple of our favorites below, or you can head over to their site...

Read More

52 of 58« First...51525354...Last »

Sign Up for Emails

VIEW PAST ARTICLES