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Bright Ideas

Think Outside the Industry: “Life Is Better With Cake”

Who can argue with that statement, am I right? To remind customers of the deliciousness and life-improving qualities of their cakes, British brand Mr. Kipling created the billboard below with 13,360 cakes and 2,000 candied cherries.It's certainly attention-getting, both during the process of creating it and the final billboard. This is a great example of reminding people of what you're selling in a fun way. Is there a way you could spin this idea for your next event?(Via blog.hubspot.com)Read...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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News

AMC Offers Unlimited Ticket, Should You Do the Same?

Christopher Nolan's complicated films often necessitate a second (or third) viewing to fully "get" them. To help viewers out, AMC is offering an unlimited ticket to Interstellar, Variety reports.The price ranges from $19.99 to $34.99 depending on location and is available through the theater's loyalty reward program.It's an interesting idea. Many viewers will likely watch a film they enjoy and want to further understand more than once, so why not make it easy for them to do so at your...

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Marketing

How to Apply Storytelling to Your Marketing [Infographic]

In live entertainment we're in the business of telling stories, but that sensibility doesn't always stretch to our marketing goals. But the folks at CopyBlogger say it should. Check out their infographic below for tips to add story elements to your marketing:Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

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#TBT

#TBT: The REAL Problem With Facebook

Happy #ThrowBackThursday! To celebrate, we're sharing an oldie-but-goodie post from Jim. He wrote it when the Facebook IPO initially happened, but it still rings true today:The Real Problem With Facebook It isn’t the IPO, which really was fine (potential shenanigans with the numbers aside). Anytime someone gives you billions of dollars and you suddenly find that you’re officially worth even more billions of dollars than that, you’re having a good day. No, that’s not it. I’ve been saying (and even writing) this for...

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Marketing

3 Ways to Score Press for Your Show

Recently on Entrepreneur, writer Murray Newlands shared tips to help startups gain press. However, we think there's a lot that live entertainment organizations (and frankly, everyone) could learn from this advice. Here's a breakdown:Step 1: Find journalists that fit your "niche." For example, if you're a local theater company the local newspaper is an obvious choice, but you could also reach out to theater bloggers, college newspapers' entertainment sections and publications and websites that cover interesting events in your...

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News

Time to Change Your Facebook Strategy

Facebook has recently made a change to its policies and how it runs its site to stop "Like-Gating."What's "Like-Gating"? Basically, it's when you run a promotion on your Facebook page (a giveaway or special content) that someone can only see or participate in if they've "liked" your page.The goal is to lessen the number of people liking pages they aren't really interested in (and possibly to up advertising on Facebook). For more information and to see if you need to...

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News

TEDxBroadway Is Teaming Up With the Next Generation of Innovators

When the fourth annual TEDxBroadway returns Monday, February 23rd, 2015 to New World Stages in New York City, it will include some very special attendees in “The Loft.” We’re inviting the next generation to participate in shaping the future of Broadway with the TEDxBroadway Young Professional and Student Programs."Some of today's most influential people in the Broadway ecosystem come to TEDxBroadway, but we want to make sure that some of tomorrow's most influential are there too,” says Damian Bazadona,...

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Marketing

Three Things You Must Consider About Email Marketing

In his recent post “'Customer Information' or License to Spam?" Jim wrote: Customer information is valuable when it’s the result of permission and when it’s not just “data,” but when it actually represents a person with value to and interest in what your organization is doing. It’s not a blanket license to spam. Now, James Baggaley at Spektrix chimes in with "Stop Spamming Your Customers Before it's Too Late." He outlines three things arts organizations should do right this second when...

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Promo of the Week

Promo of the Week: Chevy’s #TechnologyAndStuff

Public speaking isn't easy, and presenting a speech at the World Series in front of millions of people is certainly daunting. So it's not a huge surprise that the Chevy spokesperson presenting Madison Bumgarner with a truck fumbled a bit and came out with the not-so-clever line about their trucks having "technology and stuff."The line, and subsequent hashtag, quickly exploded on social media. But what could have been an embarrassing couple of days for Chevy turned into a marketing...

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