Archives

Fans

How Established Institutions Work to Stay Young: Baseball’s New Boss Shares His Thoughts

Sunday morning, I finished my workout, went to my office and opened my email to find a message from the new commissioner of Major League Baseball. I’d been thinking lately about the not-so-great season that baseball had last year in terms of attendance and TV ratings, and I’ve had discussions with a number of people in the offseason about the game and how it plays in the 21st century.The people I talk to share some frustrations with the game:...

Read More

Marketing

How NFL Fans Use Mobile and What it Means for You [Infographic]

Whether or not you're working in (or even interested in) sports, this infographic from Thinknear.com has tons of valuable insights. One of the most intriguing finds is that NFL fans use their phones whether they're watching the game from home or in the stadium -- meaning, they're always connected. Are there ways you can utilize this information for your own marketing strategies?Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Customer Service

A Customer’s Value Doesn’t Stop at the Checkout Screen

Once or twice over the years, I’ve mentioned the term Customer Lifetime Value.I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important.What it means, perhaps obviously, is the total economic value of a customer to an organization for as long as that person is a customer. It’s not just the transaction at hand, but all future transactions, if any, and all other ways that...

Read More

Marketing

Facebook Knows Your Customers Better Than Their Families Do

Are you taking advantage of this fact?Popular Science recently posted about a study that showed Facebook can accurately judge a persons personality (thanks to their "likes" and other information) better than their family, roommates, friends and work colleagues. The only people who know better than Facebook? Their spouses.So what does that mean for your business? Well, familiarizing yourself with Facebook's insights and metrics seems like a good start to better understanding your customers as does posing questions and surveys...

Read More

Marketing

Hand to Mouth Marketing

I’ve always wondered what it would be like to have to find new customers for tickets all the time [shudder].Here’s what I tell the Goldstar team about that: We don’t find buyers for our tickets. We find tickets for our buyers.If you know what you’re going to be selling, but you have no idea who’s going to be buying, that’s what I call hand to mouth marketing, and it’s expensive and difficult. It’s expensive because if you’re selling to...

Read More

Pricing

The Third Ticket

Live entertainment and arts have a screwy business model. Almost all the costs are locked in. The minute you decide to do the event, you’re committed to most of the costs, even if the show or event bombs. Bummer.The good news, though, is that once you get past break-even, the business model starts to get really good really fast. For most events, break-even is somewhere in the 60 to 70% sold range. Generally speaking, if you sell two out...

Read More

Marketing

Marketing Quote of the Week: Karin Timpone

Read More:Marketing Quote of the Week: Peter Drucker Marketing Quote of the Week: Maya Angelou Marketing Quote of the Week: Walt DisneyGot a comment or question? Join the conversation on Twitter or Facebook. 

Read More

Marketing

How Often Should You Really Post on Facebook? [Infographic]

Social media is a tricky thing to master. Post too often and you can annoy people. Post too infrequently and they'll forget about you. So where's the sweet spot?Obviously, it varies from business to business, but the folks over at ProBlogger recently shared an infographic that can offer some guidance on how often to share the same topic or message: If your company has a blog or shares content online, you may also want to check out their other tips...

Read More

Experience

#TBT: You Can Tell When Something’s Alive and When It’s Not

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. You Can Tell When Something's Alive and When It's Not The other day, we were evaluating a long list of websites as potential Goldstar partners. Not a thrilling conversation, but something came out of it that I thought I’d share. On this list were the names of sites, the number of visits those sites get every month and their traffic rank. Pretty standard stuff. When you make a list like that,...

Read More

Marketing

You’re Always Too Busy to Go to a Show You Don’t Care About

For the next few days, count the number of times people tell you they’re busy. Chances are, you’ll hear it a few times, especially if you bump into people you haven’t seen in a while. “I’m so busy” has become, I think it’s fair to say, just something that most people say automatically. Instinctively, we all know that and pay it no mind. Oh, we’ll make the sounds that you’re supposed to make when someone tells you that they’re busy,...

Read More

51 of 63« First...50515253...Last »

Sign Up for Emails

VIEW PAST ARTICLES