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Promo of the Week

Promo of the Week: Gone Girl Teaser Posters

There's a lot of anticipation around the upcoming Gone Girl movie and so far all the promotion has done an excellent job at conveying the creepy, sleezy nature of the plot and keeping audiences guessing whether Ben Affleck's character Nick really did kill his wife (well, unless you've read the book, then you know the answer).Variety did a roundup of the latest ads. We've put a couple of our favorites below, or you can head over to their site...

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ICYMI

In Case You Missed It

Each week we gather up stories that are worth a read. And now, in case you missed them ...Is your marketing sharing your story? The experts over at KISSmetrics explain why it's a must for brands, even (or especially) live entertainment brands. Sure, it's the name of this blog but is "selling out" what you should really be striving for? Goldstar CEO Jim McCarthy explains why that's not necessarily how you should measure your success.Can the "little guys" learn anything...

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Promo of the Week

Promo of the Week: Monty Python’s Mick Jagger Ad (Video)

In the ultimate instance of the pot calling the kettle black, Mick Jagger wonders why anyone would want to see those "old, wrinkly" Monty Python members perform. Take a look:

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Marketing

Why Do You Care If You Sell Out or Not?

For this series, we’ve reached into the vault to share a few pieces that are still relevant today.There’s a phenomenon in live entertainment marketing that’s fundamentally childish, and yet on some level, just about everyone who markets our products falls victim to it.It’s the desire to “sell out.”I put “sell out” in quotes because everyone who markets live entertainment professionally understands that this term can be defined in all kinds of ways and manipulated in even more ways.There was...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Show image from Circus Automatic's In the Tree of Smoke at The Great Star Theater in San Francisco.

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Marketing

Netflix + Chelsea Handler = Smart Marketing Move?

Yes, we know this Variety article, "How Chelsea Handler Changes Our Understanding of Netflix," is about taped programming. But Andrew Wallenstein, editor-in-chief of digital, makes several good points about Netflix's marketing strategy as he questions its future direction and decision to hire Chelsea Handler and give her a talk show. Netflix is taking a risk hiring Handler and, some people would argue, pursuing the diametric opposite of the content Netflix has concentrated on to date, but it could pay off....

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Show image from Ivy Theatre Company's The Feminism of a Soft Merlot, or (How the Donkey Got Punched) at Tada Theatre in New York. (Pretty epic title too, right?)

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News

What the NFL Can Learn From Broadway, or I’m an Indian Too

Recently, 50 members of the US Senate signed a letter urging the NFL to change the name of the Washington Redskins. The name of the DC team has been under scrutiny for some time now, and the issue has proven to be just as divisive as the daily politics the Capitol is known for. If you’ve kept up with any of this, you’ll know that among the reasons the name has not been changed include: "We have a fight...

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Bright Ideas

The Secret to a Better Show Is … Beer?

When you've got a mountain of work to get through, reaching for a cup of coffee seems like a no-brainer. And according to the chart below (from HubSpot) it is a pretty good idea.But what about when you need to come up with an award-winning play idea or a marketing campaign that'll drive ticket sales off the charts? In that case, it looks like you might want to reach for a mug of beer or glass of Pinot Grigio....

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Bright Ideas

Sometimes People Don’t Even Mind Paying to Be Killed …

I’ve talked about how some ticket buyers actually prefer to pay more, and I’ve talked about how I believe theaters need to borrow some ideas from the book publishing world to generate more ongoing and deeper engagement.And I thought those were both pretty solid ideas, but George R. R. Martin has upped the ante on me. He’s getting people to pay him to kill them.Well, not really kill them and not really pay him for that matter. He’s raising...

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