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Selling Out With

Selling Out With Erik Gensler

Erik Gensler is the president of Capacity Interactive, a digital marketing consulting firm for the arts with clients including The Goodman Theater, The Kennedy Center and New York City Ballet. He also founded Digital Marketing Boot Camp for the Arts, an annual conference in NYC focused on digital marketing for cultural organizations. Since “mobile first” is now more true than ever, we've asked Gensler to share some tips about his field of expertise. Here, he dispels one big myth...

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Promo of the Week

Promo of the Week: Walking With Dinosaurs — The Arena Spectacular

This is one way to catch people's attention: Have a dinosaur throw the first pitch out at a MLB game. The "Baby T" on the mound is from Walking With Dinosaurs: The Arena Spectacular, which appeared in November at Valley View Casino Center in San Diego.Your browser does not support iframes.Got a comment or question? Join the conversation on Twitter or Facebook.

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Selling Out With

Selling Out With Jessica Cheetham

We've talked about the immersive and experimental theater trend before, from interesting takes on the idea to its growing popularity. But if you've been wondering how you might be able to get in on the fun, you'll love this advice from Jessica Cheetham, Artistic Producer for Root Experience, a theater production company in England.Cheetham and her team have put together shows like The Rise and Fall of Geo Goynes, which takes participants on a wild secret mission through the...

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Marketing

Selling Out Editors’ Picks for 2014: Marketing

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at marketing, which is essential to the success of any live event. See what Jim had to say about marketing in 2014 (click on any title to read more on the topic):The Most Important Thing in the World for Marketers...

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Marketing

Marketing Quote of the Week

Read More:Marketing Quote of the Week Marketing Quote of the Week Marketing Quote of the WeekGot a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Think Outside the Industry: The Girl Scouts Go Hi-Tech

Need to update your website or go mobile? Maybe you should ask the Girl Scouts for a little help.The organization recently announced that the scouts will be launching an online cookie selling platform and a mobile app to teach girls to set up their own webpages -- and of course give the rest of us easier access to Thin Mints.What can the live entertainment industry learn from this? Well, first of all, if the Girl Scouts can make the...

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Marketing

62 Marketing Terms You Need to Know — Explained

Ever feel like the people around you are speaking gibberish? With all the marketing and sales terms thrown around the industry, it can be hard to keep up. Lindsay Kolowish at Hubspot.com feels our pain and came up with a glossary of 62 common sales and marketing terms. Check out the full list here and see a few must-knows below: Adoption process Another way of saying "the buying process." The stages a potential buyer goes through, from learning about a new product or service to...

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Selling Out With

Selling Out With Thomas Cott

You may not be familiar with Thomas Cott's face, but his emails might greet you just about every morning in your inbox: You've Cott Mail. Since 1998, as a side activity, Cott has been curating the free arts industry news service, for which he was named to the 2012, 2013 and 2014 editions of a peer-nominated list of “The 50 Most Powerful and Influential People in the Nonprofit Arts in the U.S.”Over the past 30 years, Cott has held...

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Marketing

Marketing Predictions for 2015 — Do You Agree? [Infographic]

SocialMediaToday.com recently shared an infographic of predictions for how the marketing world will change next year. Jim has talked before about how difficult it can be to accurately predict the future, but it can still be helpful to get a sneak peek at what may lie ahead: What do you think? Will you be changing your marketing strategies in 2015?Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

3 Social Media Marketing Tips From the Pros

The team over at toprankblog.com (a site dedicated to online marketing) recently shared their best social media tips based on marketing case studies. Check out the full article to see all 20 of their tips (many are really great), or see the three we thought especially applied to live entertainment below: "Tip 1: Use social media to encourage your audience to participate in and contribute content in a meaningful way. If the content connects with their own experience in a meaningful way,...

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