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Marketing

Before the Holidays Are Gone …

Before we know it, the holidays will have come and gone. So, before 2018 fades away, we've highlighted three essential seasonal marketing tips from Search Engine Journal. You can read more of their tips here: Holiday Discounts First If you offer a discount, make sure it is the first thing a visitor sees on your website.Keep in mind that the average visitor has a lot of holiday preparations to make, in a very short period of time.Immediately show people what they...

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Marketing

When Lil Wayne Sets Supply and Demand

When Lil Wayne recently announced his I Ain’t Sh*t Without You Tour, he left out a few details -- including where the shows would take place, reported TicketNews. Lil Wayne left this decision up to his fans.Instead of choosing what cities to visit, Lil Wayne planned to let his fans vote for their city, and he would perform in the four cities with the most votes.When the votes came in this week, Houston, Atlanta, Washington, D.C. and Chicago scored the...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Testimonials and More Tips to Improve Your Instagram Stories

We've heard the stats before: "Instagram has more than 400 million daily active users," reports Quick Sprout, adding, "One-third of the [Instagram] stories with the most views are uploaded by businesses."Not sure what an Instagram story is? Quick Sprout explains: "Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted...

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Marketing

Boost By the Numbers

Have you heard of Goldstar's Boost? It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow.A Little Background:Boost was created for organizers (like you!) who wanted a way to go beyond their organic reach on Goldstar and build even more awareness with Goldstar's audience of live entertainment fans.To help, Goldstar created Boost, which puts your...

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Marketing

The Perfect Gift for Your Organization = Email Revenue

Give yourself the gift of email revenue! That's the message from Bob Gaito's MarketingProfs post about holiday email marketing. Done right, holiday emails can improve your bottom line.Gaito writes, "This holiday season, put your best foot forward with an email strategy that optimizes engagement and revenue by delivering content that's relevant and personal to each customer."While you don't want to send too many emails, you do want to make sure you're giving your patrons what they want this holiday...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Sometimes the Most Obvious Thing Is the Most Important Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Programming Decisions Should Be Reconsidered Every Couple Centuries.A lot of discussions occur about how to save classical music institutions, but I think the one that is so obvious that it almost avoids being discussed at all is content. This article makes the point that there are a handful of “Great Men,” as the author calls them, whose music...

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Marketing

Personalize Your Emails — Here’s Why

Personalizing your customers' emails is a winning strategy. Look at these stats posted on MarketingProfs from an infographic created by ActiveTrail:Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement. Personalized emails have been shown to deliver six times higher transactional rates than non-personalized emails. Over 90% of consumers have purchased at least one product or service as a result of an email campaign.Check out all of the surprising email personalization statistics from...

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Marketing

Do You Know How Big Your Audience Really Is?

Do you know how large your Goldstar audience is?A quick check of your analytics charts in the Audience Marketing Platform will give you that information -- your overall reach, email inclusions, pageviews, engaged audience and more. To see your emails and pageviews, for example, just click on “See All Analytics” next to the event you want to look at and then select the “Impressions” tab.The Impressions chart measures the event’s number of email inclusions and pageviews. Here’s an example:The blue...

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