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Marketing

Think Outside the Industry: How the Girl Scouts Make Cookies an Event

I don't know about you, but my grocery store has an entire aisle dedicated to cookies. Every kind you can imagine, including near-perfect knock-offs of every Girl Scout cookie variety.But that doesn't stop me, and plenty of other people, from looking forward to buying Girl Scout cookies every year. What's their secret? How do they get millions of people to eagerly and happily shell out for something they could easily pick up at the store whenever they want? Two...

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Social Media

The Secret to Instagram Engagement? Emojis!

According to recent research from quintly, it's time to bring on the emojis on Instagram. MarketingProfs listed some of these eye-opening stats below from the report:• Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.• Posts that do not include at least one emoji have an average interaction rate of 1.77.• The use of emojis in Instagram posts increased for accounts of...

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Marketing

Friday Fun: The History of Marketing [Infographic]

Ready for a blast from the past? MarketingProfs put together a fun infographic that shows the history of content marketing. Who knew that Jell-O and G.I. Joe were both innovators in the marketing world?!Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Your Most Effective Marketing May Not Be Done by You

The Story of Telling makes a great point: "When value is demonstrated rather than described it immediately becomes more relatable."The site uses Harley Davidson as an example, stating that the company's "most powerful marketing isn’t the detail about engine size, speed or low-end torque that’s written in the brochure -- it’s the stories riders tell about the feeling they get when they ride one."The takeaway: "Showing is more powerful than telling because it reflects the customer’s desire, problem or...

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News

INTIX 2017: Take Your Tickets to the People

New Orleans. Not a difficult place to have a great week.And last week, INTIX 2017 in New Orleans more than accomplished that feat.INTIX is one of the best conferences if you're in the live entertainment business, because what's on peoples' minds there is a great bellwether for what's going on around the industry. When INTIX is excited about something, that means the industry is going to be excited about that thing.This year, I had the opportunity to introduce the...

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Marketing

#Flashback Friday: “Exploiting” Opera Is the First Step to Making People Care

Happy Friday! Here's an oldie-but-goodie 2010 post from Jim: “Exploiting” Opera Is the First Step to Making People Care.In the U.K., there’s a show called Popstar to Operastar. True to its name, it’s a reality show about well-known pop stars trying their hand at opera and being eliminated one at a time, Dancing with the Stars-style.Here in America, DWTS has not only been a popular show, but it’s also gotten people interested in dancing again. Right here in Pasadena, two...

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Marketing

How Do People Really Find Out About Your Events? [Infographic]

We recently asked Goldstar members some very interesting questions about the events they attended through us.We asked them how they learned about the events (spoiler: mostly because of Goldstar) and what they thought about those events (another spoiler: they loved them), and we did this for both a very large concert promoter with shows including famous acts and a smallish theater that doesn’t have Rock and Roll Hall of Fame headliners or a mega budget for marketing. In both...

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Marketing

The Secret to Selling Tickets to Generation Z

Millennials might be all the rage now, but Generation Z (those born from the mid-1990s to early 2000s) will soon be on the buying scene in a big way. This group is extremely tech-savvy and are generally early adopters of new social networks and trends, according to SEMRush.com.So how do you get this new generation excited about live entertainment? Check out this infographic for guidance:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Why Videos Should Be a Top Marketing Priority [Infographic]

According to HubSpot, "78% of people watch videos online every week, and 55% watch videos online every day."Video marketing is a great way to reach and engage with your customers.Check out the infographic below from HighQ, which points out why 2017 will be the year of video marketing.Got a comment or question? Join the conversation on Twitter or Facebook.

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#TBT

#TBT: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It’s a Good Thing)

Happy #TBT. In light of the recent news about Macy's, Sears and The Limited closing stores in 2017, we’re sharing this May 15, 2014 post from Jim: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It's a Good Thing).My 16-year-old shared an important macroeconomic insight on a megatrend that will play out in our economy over the next several decades.We were walking through Bed, Bath and Beyond (don’t ask), and he said, “Why do they even have stores?”He...

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