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Innovation

Think Outside the Industry: Insta Novels on Instagram

The New York Library has a fun new idea to attract younger readers. It's transforming classic novels into animated Instagram Stories, called Insta Novels.The first book available is Lewis Carroll’s Alice’s Adventures in Wonderland, and, according to Dani Deahl for The Verge, "The library plans to release several other books ... over the next couple of months, including part two of Alice’s Adventures in Wonderland, Charlotte Perkins’ The Yellow Wallpaper, and Franz Kafka’s The Metamorphosis."Deahl shares that "it's a neat effort...

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Marketing

The Secret Weapon for Your Arts Marketing

Can you remember the last time an ad made you cry? Laugh? It turns out that ads which elicit an emotional response from you are more likely to influence your intent to buy than its content does.According to the infographic below by USC Dornsife College, "emotional content tends to outperform rational content."Check out the infographic, posted on MarketingProfs, for tips -- and examples -- on how to use emotion to make your marketing more memorable.Read More:TEDxBroadway News...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Draw Marketing Inspiration From This Captivating Character

A cute image or character can go a long way to captivate and engage your audience.Have you ever thought about creating a character that reflects your true brand image -- or maybe you're considering updating your existing one?On HubSpot, Caroline Forsey highlights Henneke Duistermaat, a writer and the creator of Enchanting Marketing, who "found it easiest to reflect her true brand image, connect with her audience, and make her business memorable by hand-drawing Henrietta. Henrietta is a cartoon character...

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Social Media

Instagram: Your Questions Answered

For every social media platform, we've all wondered if our posts are actually being read. Or, is there really a best time to post?Clifford Chi has created a cheat sheet for Instagram -- based on customer data from Sprout Social -- to answer all of your questions.For instance, the best day to post is Thursday and the worst days are Sunday and Monday.Chi writes: "Here are some more insights about optimal post timing:Posting at 5:00 AM CDT...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Who’s Sharing Your Social Media Posts? [Infographic]

Do you know who's engaging with your social media? If you're trying to reach certain demographics, or have a post go viral, it can help to know more about the people on all these various social platforms and what they're doing when they visit them.To help, MarketingProfs shared the below infographic, which breaks down the whos, whats and wheres of social media sharing:Read More:Are You Getting the Most From Your Goldstar Partnership? Listen to Jim on the Bob...

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News

Are You Getting the Most From Your Goldstar Partnership?

Want to know how to make selling tickets with us even easier and more effective? Have you noticed some new features in the Goldstar Audience Marketing Platform, but aren’t sure how to use them? Do you have a question about Goldstar's Boost, promotions or anything else?The Goldstar team wants to help!We’re hosting a live demo and Q&A session Tuesday, August 14, at 10:00am PST. You'll learn:How to submit an event in the Audience Marketing Platform How to use...

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News

Listen to Jim on the Bob Lefsetz Podcast!

What do Moby, Shep Gordon and our own Goldstar CEO, Jim McCarthy have in common? They’ve all been interviewed on The Lefsetz Podcast.If you’re not familiar with him, Bob is a legend in the music business. His very popular Lefsetz Letter covers the gamut and is considered a staple in the industry. (You can sign up here.)In this very in-depth interview, Jim talks candidly about the start of Goldstar, his own career path and the realizations along the way.You...

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Advertising

What You Need to Know About Advertising in 2018

Fun fact: The first-ever banner ad in 1994 had a 44% click-through rate. Can you imagine getting results like that today?!A lot has changed since the '90s when it comes to online ads, but thankfully Clifford Chi at HubSpot has put together a comprehensive guide to advertising in 2018. You can read it in full here (there's a ton of great info.) and check out our favorite tips below:"Google AdWords wants to incentivize the best advertisers to advertise...

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