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#TBT

#TBT: Avoid Extendinitis

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Avoid Extendinitis.This is a malady akin to Pretendinitis but unfortunate in its own way.Extendinitis is the phenomenon where producers of shows believe that people will get more excited and buy more tickets to their show if they believe that the run is short.Not when the run is actually short, but when you’re supposed to believe the run is short.Let’s try a little experiment.Tomorrow at noon, I’m going to stand on the conference...

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#TBT

#TBT: Dr. No and the Courageous Deletions

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Dr. No and the Courageous Deletions.If I start a funky New Orleans-style jazz combo, that will be its name.But until then, it’s a management philosophy that I’ve recently rediscovered, and my experience leads me to think others could use Dr. No’s sage advice.Years ago, the first time I ever had a VP of Marketing job, I took over from a seasoned but very traditional consumer products marketing guy, who had been running...

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Marketing

How Does Your Marketing Compare With Other Arts Orgs?

As Ferris Bueller (kinda sorta) said: "Digital marketing moves pretty fast. If you don't stop and look around once in awhile, you might miss it."So if you want to take a look at what your marketing colleagues have been up to in 2017, check out this infographic from HubSpot. They surveyed more than 200 marketers for the scoop on their top priorities, challenges and more:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Small Organizations Need Mobile, Too

Smaller organizations sometimes delay or skip important innovations because they're small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what's necessary, but often decide not to take steps to match that change on the grounds that resources are limited.The mobile experience is a current example. Some smaller organizations have decided to skimp here. It's an understandable...

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Marketing

Why You Should Channel Your Inner Julia Child When Marketing Your Next Show

No, I'm not talking about turning your next marketing campaign into a cooking show (although, I guess that could work for certain productions ...). Instead, consider Julia Child's helpful communication style.Inc.com recently outlined how Child's way of communicating goes a long way toward engaging and helping audiences. You can read the full article here and see the best advice for arts marketers below:"Show, don't tell. The French Chef was one of the first cooking shows on TV, and it...

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#TBT

#TBT: Math Phobia Is for Losers

Happy #TBT! Piggybacking on a previous post about math being a crucial part of marketing and selling out -- Stat Concepts You Should Know (Even if You Hate Math), we thought we'd share this oldie-but-goodie post from Jim: Math Phobia Is for Losers. This is one idea that Jim expands on, which he originally wrote about in 15 thoughts about pricing for the new year.You’re not Mad Men. Neither am I. Marketing today combines right brain and left brain thinking in...

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Marketing

How Not to Make Embarrassing Mistakes in Your Arts Marketing Writing

When is the best time to draft a marketing email? According to Grammarly, between 4:00am and 8:00am.For one month, Grammarly analyzed over one billion words proofread by their writing app. The infographic below, posted on MarketingProfs, shares more insights from their research.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Stat Concepts You Should Know (Even if You Hate Math)

Those of us in the arts sometimes have an aversion to math (or maybe that's just me?), but it is a crucial part of marketing and selling out. So take a look at this tips from Kissmetrics. They outlined 4 statistical concepts important for everyone to know. You can read the full list here and see the first concept below:"1. The Pareto PrincipleYou have probably already heard about the Pareto principle. You may know it as the 80/20 rule...

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#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part II

Happy #TBT! Here’s Part II to last week's oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. In Part I, Jim comments on a Bob Lefsetz article about the troubled state of music and the music business. Jim offers that Lefsetz's remedy is better music.And maybe Bob’s right: Just make better music. Just don’t suck. Just be great. Which is easy, if, you know, you’re great. Hey, Beatles, just make great music!“Righty-o, old chap. How many No. 1s...

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Technology

Mobile Gets You Everyone

Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years.Compared to desktop computers, mobile is relatively new, and as a result, those adopting it first tended to be younger than those adopting it later. But at this stage, we are not at the beginning of the adoption curve for smartphones. We’re much nearer...

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