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What Kinds of Stories Are Your Patrons Hungry For?

Last week we featured an article highlighting more diversity on local stages. This week, we're spotlighting Diep Tran's American Theatre article about plays about teenage girls, which are currently playing or scheduled for later in the year.Tran writes, "These three plays making a splash around the country [Dance Nation, The Wolves, School Girls] is enough to give the American theatre a much-needed burst of estrogen."Tran continues: "If I can leave plays like Dance Nation, The Wolves, and School Girls...

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#WednesdayWisdom

#WednesdayWisdom: It’s Your Job to Make Your Patrons’ Problems Your Problems

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Everything’s easy when it’s not your problem.Imagine you’re heading to the airport. It’s going to be a long line to check-in, a long wait at the gate, and a long, crowded flight. Not only that, but at the end of that flight is a connection … and then another wait at the gate, another long crowded flight. And...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Create More Engaging Emails With These Easy Tips

According to Search Engine Land, about 269 billion emails were sent and received each day in 2017!Which means, it's a tough task to get your patrons to open, read and act on your email.Author Gisele Navarro shares a few tips to help ensure that your emails are being read. We've highlighted a few below, and you can learn more about making your emails irresistible here:"Setting the scene: What better way to get your foot in the door than sparking...

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Marketing

What’s a Popular Podcast? It’s a Total Surprise.

Podcasts are becoming increasingly popular -- even for the most unlikely brands. Trader Joe's recently launched their own podcast, according to Melissa Locker at Fast Company.And ... it jumped to No. 3 on Apple Podcasts. Locker reports: "The five episodes of Inside Trader Joe’s attempt to answer all the burning questions people have about the company, including how its parking lots have become ground zero for Parking Wars, the hit reality show of the future."The podcast features interviews with...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 6

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Join Us for the the Audience Marketing Platform Walkthrough

If you're a Goldstar organizer -- or maybe you're not yet and want to be one -- we've got a webinar you might be interested in. The Audience Marketing Platform is Goldstar's platform to market events and sell tickets.Wondering where to start with the Audience Marketing Platform? Want your events up faster and more control over your ticket inventory? Join Goldstar for a quick walkthrough and Q&A session with Shawn Hunter from our Organizer Success Team.This month’s session will be...

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#WednesdayWisdom

#WednesdayWisdom: What’s the Most Important Channel for Live Entertainment Venues?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Why Channels Matter: The Golden Eggs.For live entertainment and arts, perhaps even more than for most other things, channels matter.What do I mean by a channel? In nature, a channel is a waterway or a clear and navigable path through the sea. In broadcasting or in marketing, that definition became somewhat more metaphorical, as a TV “channel” is...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Apr. 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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