Archives

Social Media

Geo-Tagging, “Human-Face Factor” and More Instagram Tips

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs.Below are a few of our favorites, then read the rest here."Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

Read More

Marketing

Is Your Content Selling Tickets?

Does your venue have a blog, YouTube channel or post on social media? Then you know it can be a great way to raise awareness, get people excited about your events and sell tickets. But do you know how effective your content is at doing all those things?Not if you don't track it.HubSpot recently outlined 10 ways you can measure the effectiveness of your content. Check it out below:Read More: Your Toolbox for Creating Great Arts Social Media Content ...

Read More

#TBT

#TBT: You Are Your Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing. [This post was originally published in March 2009.]Become your own marketing. I’ll give you a few examples of this that should illustrate what I’m saying.• The Prius is its own advertising. There’s a reason they built it as ugly as a toaster. They were trying to demonstrate visibly that this was a different car and that the reasons to buy it were not the same as for an...

Read More

Customer Service

Customer Service Saves Lives (Literally)

Not all customer service saves lives. But good customer service can certainly boost business.Inc. shares an example of a customer service call that just may have saved actual lives: a Barrett .50 caliber M-107 machine gun malfunctioned on the battlefield in Afghanistan during a live firefight, and a Marine called customer service. Don Cook, a Marine Corps veteran, answered the phone. The problem was solved in 30 to 45 seconds, and the Marines rejoined the battle.Not all customer service...

Read More

Marketing

Why Your Theater Should Be Live-Streaming [Infographic]

Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here's an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into...

Read More

Marketing

Is Your Arts Organization Thinking About Halloween?

Halloween is creeping just around the corner. You've probably considered this holiday in your marketing plans, but if not, there's good reason to do so (next year!). Jim explains in his post, "What Does It Mean, Halloween?" " ... for a holiday for which there really is no 'true meaning,' people sure do celebrate. I think in the past, it was a kid’s holiday, and now it’s very, very broad. Maybe it’s the coming of age of the Saturday morning...

Read More

Innovation

Think Outside the Industry: ‘Obsauced’ With McDonald’s Groovy Posters

Dipping sauces for chicken tenders: They're a pretty ordinary item, right? Well, McDonald's has spiced up its ad campaign for the sauces for its new Buttermilk Crispy Tenders.According to Adweek, the campaign "uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are."The article explains that Sriracha Mac is a fiery lion who lives by the motto,...

Read More

News

Catch Jim’s Panel at Arts Reach: Is Your Marketing Working?

Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 17-18 to the Millennium Biltmore Hotel. And on October 17 at 1:20pm, Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. Here’s a brief description of the panel:“Ask again later” ... is that what you get when trying to figure out if your...

Read More

#TBT

#TBT: A Taste of Things to Come for Live Entertainment

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “Recordings Have Become Advertisements for Shows.”That’s a direct quote from a piece by Sasha Frere-Jones in The New Yorker [circa 2009], and yes, it’s absolutely true.Interestingly, this has become conventional wisdom in a very short time. If you had tried to make this point two years ago, most “smart” music business people would have tut-tutted you or agreed, but only in the far-off future.So listen to me now when I say this...

Read More

Innovation

In the midst of #TakeaKnee, How One Team Engages the Community

As live entertainment marketers, much of our time is spent racking our brains to develop new and innovative marketing campaigns. How can we reach and engage with more and more of our community and beyond?Just in time for football, The Bears have come out of hibernation with a fresh idea. The team has commissioned four street-art murals that both celebrate the team and beautify the city. According to Adweek, the NFL club hopes the ad campaign will establish "a closer...

Read More

4 of 59« First...3456...Last »

Sign Up for Emails

VIEW PAST ARTICLES