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Marketing

5 Marketing Trends Your Venue Should Try in 2018

Ready to shake up your marketing in 2018? Small Business Trends recently outlined five new trends worth a try. Check them out below:And if you want to expand your marketing on Goldstar, consider Boost! It puts your event into additional emails and bumps you your placement in emails to the Goldstar audience. Learn more here.#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving...

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Marketing

Selling Out Editors’ Picks 2017: Marketing

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we'll be sharing stories on the most important topics for any live entertainment marketer. And today we're starting with the big one: Marketing.You can click on any title below...

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News

Happy Holidays and New Year!

As we get ready to say goodbye to 2017 and ring in the new year, I’d like to thank all the readers and contributors to Selling Out.We've covered a lot of ground this year -- from marketing and technology to customer service and experience. Next week, we'll be highlighting some of our best posts in those categories for those of you who'll be checking in.We've really enjoyed sharing these innovative ideas with you. And thank you for your support....

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News

Company XIV’s Nutcracker Rouge Wins 11th Annual Goldstar National Nutcracker Award

Company XIV has won the 11th Annual Goldstar National Nutcracker Award, the only award which honors live performances of the seasonal classic. As winner of the audience-favorite competition, Company XIV takes home "The Nutty" statuette, a cash prize for its education/accessibility programs, and is named the best-loved Nutcracker in the U.S. for 2017.This production competed in the largest field of nominees in the Award’s history -- it beat out over 85 other Nutcracker-themed productions for the win."Wow! I'm thrilled...

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Marketing

Does Your Marketing Need a Boost?

To be fair, "rules" is probably a little strong. But there are some best practices, "guidelines" if you will, that work well when using Goldstar's new marketing tool, Boost.Have you heard of Boost? It's a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans. (You can learn more here.)Of course, many of these work for any marketing campaign, not just Boost. So the next...

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News

Will Tickets Be the Most Popular Gift in 2017?

Are your events/tickets in the running for holiday shopping dollars this year? According to MarketingProfs, consumers are "expected to spend more than one trillion dollars between November and January."The infographic below, by GlobalWide Media, shares this stat: "Growing in popularity by 108% from 2015 to 2016, event tickets are the preferred gift of both men and women ages 18 to 35."Reason to rejoice, right? The infographic also shows that "gift-givers are expected to buy on average four gift cards during...

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News

In the News: Goldstar’s New Marketing Tool, Boost

What's the biggest challenge for the live events industry? Awareness.As Jim said in Brad Weissberg's story in Venues Today, "Marketing is more fragmented than ever, making it harder and harder to get the word out. People can't buy tickets to something they don't know is happening."To help create more awareness, Goldstar recently launched Boost, which puts events into a more prominent place in Goldstar emails and places it in additional email sends (beyond the normal, organic reach).With Boost, you: •Decide...

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Marketing

8 Marketing Blunders You’ll Be Glad Your Venue Didn’t Make

Normally, we'd encourage you to get inspired by great marketing campaigns (like these), but sometimes it's fun to look at ideas that didn't work (and be glad you weren't the one who came up with them).Recently, HubSpot's Amanda Sibley put together a list of the 8 huge marketing mistakes. You can read the full list here, and check out our pick for the most cringe-worthy below: "1) Guerilla Marketing Without Due DiligenceIn 2007, Cartoon Network launched a guerrilla marketing campaign...

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Social Media

2018’s Social Media Trends: What Your Venue Needs to Know

Full disclosure: We can't predict the future. But, we can take a pretty good guess at what's coming our way in social media in 2018, thanks to this infographic from MarketingProfs. Take a look and see if your venue is ready for some big social wins next year:Read More:Your Toolbox for Creating Great Arts Social Media Content Social Media Mistakes Your Theater Is Making Your Fans Wish You'd Act Like This on Social Media#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /*...

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Customer Service

Why Audience Loyalty Should Be a Top Priority in 2018

We write a lot on this site about how good customer service is important for business. Jim wrote in The Easy Math of Good Service:"Good service is the best marketing money you’ll ever spend."Well, here's an infographic (below) highlighting 20 compelling reasons to double-down on customer loyalty.With facts like "Current customers spend 31% more than new customers," and "Just a 5% increase in customer retention can lead to an increase in profits of 25-90%," it's easy to see why...

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