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Millennials Are the Future of Live Events

In his well-received keynote speech at the International Association of Venue Managers’ (IAVM) International Convention Centers Conference (ICCC) on Oct. 27 in Pasadena, Jim spoke "about millennials, and how they are the future of live events," reports Venues Today.The article highlights important takeaways for venues: "'The Baby Boomers and The Millennials are the two biggest generations that we’ve ever seen,' McCarthy explained. 'I’m actually a Gen-X’er, so I’m used to being ignored,' said McCarthy to laughter. 'This means that the...

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Marketing

You Can’t Fill Your Stomach on Low-Hanging Fruit

If you're standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that's easiest to pick.You don't climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It's an excellent metaphor. Marketers love to talk about low-hanging fruit. Low-hanging fruit is great because it's tasty and easy to get.But there's rarely enough low-hanging fruit. That's just the kind...

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Social Media

The Reason Fans Aren’t Paying Attention to You on Social Media

Does it ever feel like you're posting and tweeting into a void? Waiting for likes or comments but getting nothing? It might be bad luck, or you might be missing the mark when it comes to your social media strategy.To help get you back on track, check out these tips from Entrepreneur contributor Ryan Erskine. You can read the full list here and see our favorites below: "1. You’re not posting often enough. When drafting a social media posting schedule, remember...

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Innovation

Are your patrons looking for a scream?

In the live event industry, we talk a lot about how therapeutic the arts can be. Take music, dance, theater, almost any genre you can imagine, and you’ll find scientific studies showing the benefit it can have to our mental, emotional and physical health.But here’s a live event genre you may not have imagined: screaming. Yes, screaming. On purpose. At no one. And it’s good for you.In cities around the world, people are ducking into soundproof rooms or pressing...

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Marketing

Are You Avoiding These 3 Online Ad Pitfalls?

Photo credit: Dai KE via Unsplash

As web users, not many of us would call ourselves fans of online advertising. But as professionals with a product to sell, we know online ads can sometimes be a useful tool. In yesterday’s Marketing Bootcamp on Entrepreneur, Andrew Chapin offers three great tips for making online ads that aren’t a turnoff.Respect the consumer. “…viewers' time is precious and must be respected,” says Chapin. Don’t place your ad in way that disrupts their experience. “Our own ad format...

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Social Media

The Easy Way to Create Shareable Infographics for Your Venue

Spend any time on Facebook or Twitter and you'll notice that infographics are hot (and by hot we mean shareable). These easy-to-digest blocks of information and entertainment can be a great way to show off your events and get people talking.But they can also be intimidating to create, especially if you're not a graphic designer. Luckily, MarketingProfs has shared a few tips in this infographic below:Got a comment or question? Join the conversation on Twitter or Facebook.

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News

Jim Talks Tech and Ticketing With Front Row News

Ahead of the upcoming International Convention Center Conference in Pasadena (on October 27-29), Jim sat down with Front Row News to talk about advances in ticketing, e-commerce and how millennials are changing the entertainment industry.Here's what he had to say about emerging tech and communication: "Every business, every organization now has to be living in the reality that what some people call Gen Y or Millennials have taken charge of the culture. As a Gen Xer, my group got skipped...

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Marketing

Millennials Vs. Baby Boomers: What Do They Want? [Infographic]

We’re all looking to attract millennial audiences, and to do that we have to know how the millennial mind works. Nielsen Global Survey is on the task. They polled more than 30,000 online consumers in more than 60 countries over the last few years, gathering info on how they shop, where they eat and what matters to them.Their results reinforce and expand on what we’ve been hearing for years about millennials: They’re fully immersed in both online and offline...

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#TBT

#TBT: Necessary But Not Sufficient

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Necessary But Not Sufficient.You need air to breathe, but it’s not enough to survive.You need to be big to play in the NFL, but you need a lot of other things, too.These are what’s known as ‘necessary, but not sufficient’ conditions. The Beatles sang that “All You Need Is Love,” which is obviously wrong, but it’s hard to blame them when “Love Is a Necessary But Not Sufficient Condition”...

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Marketing

Hotel Marketing Tricks Worth Stealing for Your Venue

While hotels and live entertainment may seem like very different industries, the desire to impress our customers and create loyal fans is something the two have in common. Which is why we think the hotel marketing lessons Entrepreneur contributor Firas Kittaneh collected are worth a look.You can read the full list here, and check out our two favorites below: "1. Cater to the buyer’s desire for an innovative experience. Many large hotel corporations are discovering that modern travelers planning their itineraries are...

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