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#TBT

#TBT: Quality? Marketability? Yes, Please.

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Quality? Marketability? Yes, Please. [This article was originally published in 2009.]I want to call your attention to a very interesting exchange between two smart Bobs. One is Bob Lefsetz, who you can follow at his blog, and another is Bob Ezrin, who is a longtime, successful record producer.In this post, Lefsetz says basically that for musicians today, it’s no longer about quality. It’s simply about whether or not somebody chooses to put...

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Marketing

How Do Your Emails Stack Up to the Competition?

Ever wonder how other organizations are doing with their emails? How many opens, clicks and unsubscribes? (Who hasn't?!)While we can't let you peek into the inboxes of your competitors, we can share this survey from Kissmetrics.com. They looked at rates for different industries, so you can see how you stack up compared to other entertainment emails and more: Read More: Do You Follow the Marketer's Rule of 7? Be Where the People Are (And the People Are on Mobile) How...

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Marketing

Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing.Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The...

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Marketing

What Your Patrons Want — at Every Age

We're all looking to attract and engage patrons from 8 (or younger!) to 80 (and older!). But getting those people in our seats and through our doors can be challenging. MarketingProfs shared the infographic below from Handmadewritings that highlights what online content different age groups prefer.Take a look -- it just may spark some ideas for (re)designing your website and help you better reach the six living generations in the U.S.Read More:Clock Time vs. Calendar Time Funny...

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Marketing

Contest: Watch & Win a $200 Boost Credit

Have you been curious about Boost? Want to see how it can further your reach and awareness with the Goldstar audience?Here's your chance to try a $200 Boost campaign -- free!Watch the video walkthrough of Boost here, then comment with the name of an event you'd like to give a Boost to, and you'll be entered for a chance to win. We'll pick 5 winners at midnight EST on March 27.P.S. You'll need to be an organizer on Goldstar...

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Marketing

Put a Handle On It

It’s important what you call something, especially when you want people to grasp what you’re selling. Let me illustrate.I was taking a bunch of clothes to the laundry a couple of weeks ago. Well, I was trying to. The clothes were in an unruly pile on the floor, after I’d pulled them out of my suitcase from the trip I’d been on. There were socks, T-shirts, boxers, jeans; they were all colors and sizes, and they all needed to...

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Marketing

Who Really Makes the Call on Your Marketing Budget?

When it comes to marketing budgets, it’s rarely one person’s call. And sometimes, you need to do a little (or a lot) of convincing to help someone see things your way. If you're looking for a way to convince your team or boss to try a new method, consider anticipating their questions and coming up with compelling answers.Below is an example we created, using Goldstar's new marketing tool Boost. Feel free to use it (if you've been trying to...

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News

Talk About the Arts in “Interesting” Times at Arts Reach

It's that time again: The National Arts Marketing, Development & Ticketing Conference is coming to New York City on March 15-17!Join with other arts professionals at Kimmel Center, NYU, to collectively think outside the box office and blaze new trails for revenue generation. This year, there's a special Digital Marketing Track and powerful programs with luminaries like Doug McLennan, Editor, ArtsJournal.com.You'll hear from arts professionals from Tenement Museum, The Shubert Organization, New York Public Library, Metropolitan Museum of Art,...

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Marketing

Where’s Your Event in the “Attention Pool”?

Are you wading into the "attention pool"? Or just sticking your feet in? Either way, this quick video from Jim can help you take advantage of three ways attention is allocated. Learn how to maximize your event's reach, grow your audience and get more fans into the water your venue:Ready to dive into the pool? Try Boost here.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Fantasy, Cactus, Punchy Pastels and Other 2018 Design Trends

We're all trying to catch peoples' attention with vivid colors and unique images in our marketing. According to Shutterstock, we can look forward to seeing 11 creative trends in 2018.Need some inspiration? Look no further than the below infographic highlighting the popular trends we'll see this year.Read More: Beyond the Bio — TEDxBroadway Speaker Michael Riedel Here's Why You Need to Be at TEDxBroadway 2018 Joshua Jackson, Lauren Ridloff & More Complete TEDxBroadway Lineup

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