Selling Out » marketing

Archives

Marketing

Break Down What’s Important About Your Identity

The Story of Telling writes in a recent post: "When we get caught up competing, we get caught out playing catch up. It turns out you don’t need to compete when you know who you are."Jim echoed this message in his post, Even Lions Can’t Play Where the Gorillas Play: "So the first question to ask when developing a niche is this: What’s special about who we are? What’s interesting and unique about who we are? Some of what you are...

Read More

Marketing

Does Our Industry Make It Harder to Buy Tickets on Purpose?

Here's the thing about live entertainment: It's inconvenient.It's just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn't get to choose. That may sound stupid and obvious, but that's only because it IS obvious. The trouble is, when looking the same obvious thing square in the face every day for long enough, you stop seeing it. Like the park rangers at Mount...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

What Your Patrons Want — Survey Says

What do your patrons like about your organization? It's an important question because it brings up issues of trust and loyalty, two things every organization values.A new survey posted by Marketing Land "explores drivers of brand perception, consumer trust and the corresponding benefits to retailers."There are a number of interesting insights, like:• "Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values.•  The overwhelming majority of respondents (85 percent) liked the...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

What’s the Marketing Equivalent of “Location, Location, Location”?

We think it's "awareness, awareness, awareness."That's why Goldstar's marketing tool Boost is all about raising awareness. When you create a Boost campaign, your event goes into additional Goldstar emails in a prime spot -- building awareness with our audience of live entertainment fans.Have you tried a Boost campaign yet? It's as easy as filling out a form! You can get started here, or watch this how-to video for more details.P.S. Want more information on Boost and marketing your events on...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Video Marketing: Your Questions Answered

We've covered video marketing on Selling Out before -- especially how important it is nowadays.According to the infographic below posted on MarketingProfs, "97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand's video."Take a look and review other helpful tips you can use:#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add your own MailChimp form style overrides in your...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Social Media

The Perfect Time to Post on Social Media

Timing is everything, and when it comes to social media, there are better days and times to post on Facebook, Instagram and Twitter.MarketingProfs posted the infographic below, revealing time-based social media posting tips from data compiled by Unmetric, a social media analytics platform.Some of the helpful tips include:"•Instagram user activity peaks at 3-4 AM (Eastern U.S.) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement).• Facebook's sweet spot for engagement is on Thursdays,...

Read More

3 of 65« First...2345...Last »

Sign Up for Emails

VIEW PAST ARTICLES