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Marketing

14 Smart Marketing Tips (From People Just Like You)

We're always on the lookout for helpful marketing tips to boost our business. Get ready to take notes because HubSpot asked 14 experts in their field for their very best marketing tips -- and then compiled an “ultimate list.”We've shared two of these tips below: "On the value of customer trust … 'I define sales as a meaningful transaction between two human beings, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives that align...

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Marketing

Avoid Turkey Day Marketing Traps

It's time to put your holiday marketing strategy in high gear.According to the infographic below, by Collective Bias, consumers do most of their planning beginning just 10 days prior to Thanksgiving Day."Begin releasing fall-related content in early November," MarketingProfs advises, "the two weeks prior to Thanksgiving are a good time to capitalize on purchases ... that consumers are planning."Check out more tips on when and how to market for this time of year.Read More:Pro Tip: Customer Service...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Now That You’re Dead, What Are You Going to Do With Your Life?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: What Reinvention Sounds Like.Slate‘s Mark Vanhoenacker has declared classical music “dead” in America. I’m not sure if there are other continents or republics where it’s all the rage, but here in the U.S.A., it’s not just in trouble. It’s deceased, passed on, bereft of life.As John Cleese would say, it’s an “ex-parrot.”This, of course, is an exaggeration, but...

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Marketing

Pro Tip No. 2: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.”SO: What types of information do Goldstar members care about...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 28

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Have You Forgotten Your Audience?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Resolve the Battle Between the New and the Familiar.What do you call something, even if it’s good, that you’ve seen over and over again? Boring.What do you call something so new and different that it doesn’t make any sense to you? Weird.Most live entertainment content falls in between those poles, of course, but as a creator,...

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Marketing

Five Reasons Why Word of Mouth Matters

When it comes to promoting your event, your patrons can be your best sales people.Why? Because people trust their friends' and family's opinions over ads and even social media recommendations.Trust is just one of the reasons why chatter matters. Read more about the value of word-of-mouth marketing in the infographic below, posted on MarketingProfs, from Convince and Convert’s Jay Baer and Daniel Lemin:Read More:Pro Tip: Brand Voice With Kristen Giordani Pro Tip: Customer Service With Shaunelle Curry ...

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Marketing

Goldstar’s Matching Boost Campaigns (But Only Until Nov. 2)!

For Halloween, we wanted to give you a treat: Goldstar is offering a BOOst BOGO (Buy One Get One) from now through November 2!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name, and they’ll sneak in on Nov. 5 and match it. You’ll get double the emails and increase in awareness. Spooooky!If it’s your first time setting up a campaign, here are a few tips to make sure it goes hauntingly well:Set...

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Customer Service

Pro Tip No. 2: Customer Service With Amy Gardea

Meet Amy Gardea Title: Senior Director of Customer Service Hometown: Placentia, Calif.Best Live Show She’s Ever Seen: “So many to choose from, this is really hard. I’ve been going to live shows since I was a child. It was a staple of my upbringing. Off the top of my head though, Hamilton. I honestly thought there was no way it could live up to the hype, but I was in absolute awe from the first note to the final curtain.”SO: What's...

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