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Technology

5 Ways SEO Is Changing in 2017

As readers of this blog know, SEO is constantly changing. It can be a little tough to keep up with sometimes, but the benefits (i.e. more people finding your events) are worth it.To help get a jump on your 2017 SEO strategy, check out this advice from Builtvisible writer Daniel Butler. He outlines a few ways SEO will change in the coming year and what you can do to make sure your site stays optimized. You can read the...

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Marketing

Happy New Year! Marketing Tips for 2017

Let's jump right into 2017! This infographic below from HubSpot highlights some marketing insights that might be helpful to you in the new year.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Selling Out Editors’ Picks 2016: Infographics

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the helpful information — everything from marketing to social media and more — we’ve learned from infographics. Just click on any title below to see the infographic:How Your...

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Innovation

Selling Out Editors’ Picks 2016: Think Outside the Industry

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at our ongoing series where we see what lessons we can learn from other businesses. Just click on any title below to see the Think Outside the Industry story:Think Outside the Industry:...

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Marketing

Selling Out Editors’ Picks 2016: Growing Your Audience

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of the posts written by Jim about growing your audience. Click on the titles to read more:Are You a Discount Buyer?Stop before you answer. Think a second. Because the answer...

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#TBT

#TBT: Every Marketing Program Begins With the Same Question …

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Every Marketing Program Begins With the Same Question ...“What is the intrinsic value of the product or service?”So says Lynda Resnick, creator of POM Wonderful pomegranate juice, as quoted by Harvey Mackay in one of his articles.What does intrinsic value mean? In developing your product and your way of talking about the product, Resnick says you should, “recognize above all that consumers aren’t stupid. They are looking for value, honesty,...

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Marketing

Selling Out Editors’ Picks 2016: Your Favorite Posts

Another year has flown by -- and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors' Picks, and we've pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at some of our most-read posts of the year. Click on the titles to read more:Get to Know TEDxBroadway Speaker Wesley WhatleyTEDxBroadway 2016 speaker Wesley Whatley's first job was at the Magic Kingdom...

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#TBT

#TBT: Shutting Down the Factory … Not a Key to Success

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Shutting Down the Factory … Not a Key to Success.Michael Kaiser of the Kennedy Center wrote this in the The Huffington Post [February 2010]:“Many arts managers are angry with me. They do not appreciate my advice not to cut programming during this recession. I continue to say that creating large, important projects is central to creating fiscal health. Especially when there is less money for the arts (and there is...

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Marketing

Welcome! Crafting the Perfect Intro Email [Infographic]

According to Kissmetrics Blog, your welcome email "generates, on average, 33% more engagement with your brand than your average email marketing campaign."Are there ways you can improve your intro email?Kissmetrics shares this infographic below from InboxArmy about The Indispensable Welcome Email.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

The Goldstar Distribution Network: Why We Built It

Goldstar’s about connecting your event with our audience. That’s our thing.I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right.Our thing isn’t about connecting your event with our audience. It’s about connecting you with audience, period.We’re not crazy enough to think that we are the only place to find great live entertainment consumers. (We’re the best place, but… ) And if...

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