Archives

Marketing

Your Most Effective Marketing May Not Be Done by You

The Story of Telling makes a great point: "When value is demonstrated rather than described it immediately becomes more relatable."The site uses Harley Davidson as an example, stating that the company's "most powerful marketing isn’t the detail about engine size, speed or low-end torque that’s written in the brochure -- it’s the stories riders tell about the feeling they get when they ride one."The takeaway: "Showing is more powerful than telling because it reflects the customer’s desire, problem or...

Read More

News

INTIX 2017: Take Your Tickets to the People

New Orleans. Not a difficult place to have a great week.And last week, INTIX 2017 in New Orleans more than accomplished that feat.INTIX is one of the best conferences if you're in the live entertainment business, because what's on peoples' minds there is a great bellwether for what's going on around the industry. When INTIX is excited about something, that means the industry is going to be excited about that thing.This year, I had the opportunity to introduce the...

Read More

Marketing

#Flashback Friday: “Exploiting” Opera Is the First Step to Making People Care

Happy Friday! Here's an oldie-but-goodie 2010 post from Jim: “Exploiting” Opera Is the First Step to Making People Care.In the U.K., there’s a show called Popstar to Operastar. True to its name, it’s a reality show about well-known pop stars trying their hand at opera and being eliminated one at a time, Dancing with the Stars-style.Here in America, DWTS has not only been a popular show, but it’s also gotten people interested in dancing again. Right here in Pasadena, two...

Read More

Marketing

How Do People Really Find Out About Your Events? [Infographic]

We recently asked Goldstar members some very interesting questions about the events they attended through us.We asked them how they learned about the events (spoiler: mostly because of Goldstar) and what they thought about those events (another spoiler: they loved them), and we did this for both a very large concert promoter with shows including famous acts and a smallish theater that doesn’t have Rock and Roll Hall of Fame headliners or a mega budget for marketing. In both...

Read More

Marketing

The Secret to Selling Tickets to Generation Z

Millennials might be all the rage now, but Generation Z (those born from the mid-1990s to early 2000s) will soon be on the buying scene in a big way. This group is extremely tech-savvy and are generally early adopters of new social networks and trends, according to SEMRush.com.So how do you get this new generation excited about live entertainment? Check out this infographic for guidance:Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Marketing

Why Videos Should Be a Top Marketing Priority [Infographic]

According to HubSpot, "78% of people watch videos online every week, and 55% watch videos online every day."Video marketing is a great way to reach and engage with your customers.Check out the infographic below from HighQ, which points out why 2017 will be the year of video marketing.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

#TBT

#TBT: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It’s a Good Thing)

Happy #TBT. In light of the recent news about Macy's, Sears and The Limited closing stores in 2017, we’re sharing this May 15, 2014 post from Jim: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It's a Good Thing).My 16-year-old shared an important macroeconomic insight on a megatrend that will play out in our economy over the next several decades.We were walking through Bed, Bath and Beyond (don’t ask), and he said, “Why do they even have stores?”He...

Read More

News

Going to INTIX? Join Us

Remember when there were really only three major broadcast networks? Everybody knew Dallas was on CBS, which night it ran (Friday), what time it started (9:00pm)  and who shot J.R. You didn’t even have to be a hardcore fan -- you just knew. Then cable came along and a whole new world of entertainment options appeared right at your fingertips. With all of the channels you were able to discover new shows with relatively little effort. Relatively few people out...

Read More

Technology

5 Ways SEO Is Changing in 2017

As readers of this blog know, SEO is constantly changing. It can be a little tough to keep up with sometimes, but the benefits (i.e. more people finding your events) are worth it.To help get a jump on your 2017 SEO strategy, check out this advice from Builtvisible writer Daniel Butler. He outlines a few ways SEO will change in the coming year and what you can do to make sure your site stays optimized. You can read the...

Read More

Marketing

Happy New Year! Marketing Tips for 2017

Let's jump right into 2017! This infographic below from HubSpot highlights some marketing insights that might be helpful to you in the new year.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

3 of 52« First...2345...Last »