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Marketing

Fantasy, Cactus, Punchy Pastels and Other 2018 Design Trends

We're all trying to catch peoples' attention with vivid colors and unique images in our marketing. According to Shutterstock, we can look forward to seeing 11 creative trends in 2018.Need some inspiration? Look no further than the below infographic highlighting the popular trends we'll see this year.Read More: Beyond the Bio — TEDxBroadway Speaker Michael Riedel Here's Why You Need to Be at TEDxBroadway 2018 Joshua Jackson, Lauren Ridloff & More Complete TEDxBroadway Lineup

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Experience

People Want Meaningful Connection, and We’ve Got It!

We all want "the good life," right?What exactly that means can be different for everyone, but a new survey offers some insight into what some people want.When more than 2,000 Americans were asked, "What's most important?" -- "28% said 'meaningful connection' with community is most important."That's lucky for us! Because that's something we offer with live entertainment.The report also shares: "Consumers increasingly want products and services that are simpler and contribute to health and well-being."We've posted here on Selling...

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#TBT

#TBT: You Are Your Marketing (Because Nothing Else Works)

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing (Because Nothing Else Works). [This article was originally published in 2009.] You may remember: You Are Your Marketing Part I and Part II.One of Google’s worst ideas was trying to sell traditional media. Specifically, it went into the business a while back of selling radio ad time and print ad space. I told you when they killed the print ad program, and now they’ve killed the radio program....

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Marketing

Your Guide to 2018 Mobile Marketing Trends

By now, we're all pretty familiar with the fact that mobile is essential for any arts organization.Jim has written about the importance of mobile many times on this site -- Mobile Gets You Everyone and Be Where the People Are, to name just two posts.So ... how's your mobile strategy for the new year?MarketingProfs shared this infographic below by Filmora, which highlights 2018 stats and tips to help you keep up with the latest mobile trends:Read More: Beyond the...

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Marketing

Boost Brings 250% (Or More!) Increase in Awareness & Ticket Sales

How is Boost helping your fellow live event marketers?Since Goldstar launched Boost this past fall, hundreds of our partners (1,145 to be exact) have used it to increase awareness for their events and further their reach with the Goldstar audience.(Not familiar with Boost? It puts your event into additional emails and bumps up your placement in emails. Learn more here.)Now that Boost has been around for a few months, you can see some of the great results live entertainment...

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Marketing

Which Marketing Platform Checks All the Boxes?

As you put the finishing touches on your 2018 marketing plans, we thought it’d be helpful to play a comparison game.We know you want to make the most of your budget, and ensure you’re spending money on campaigns that’ll raise awareness for your events and lead to ticket sales.So take a look at our fun little breakdown of how Goldstar's Boost -- a marketing tool that puts your event into additional Goldstar emails and bumps up your placement in emails...

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Marketing

“We No Longer Advertise, We Boost”

The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

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#TBT

#FBF: The Best Terrible Idea I’ve Ever Heard

Happy #FBF! Here’s an oldie-but-goodie post from Jim: The Best Terrible Idea I’ve Ever Heard. [Editor's Note: This post is from 2009.]Jose Freese, drummer for Nine Inch Nails, has come up with an extremely creative way to promote his new album (via Lefsetz) by bundling interesting premiums with purchase.Heard that a million times, you say? As stale as the cupcake craze, you say?Well, how’s this for a premium?For just $75,000, not only will you get a signed copy of the...

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News

In the News: Boost on Amplify

Buzz phrases are all around us. I bet you can think of one right now that you either love or hate. Dave Brooks mentions Goldstar on Amplify in his list of buzz phrases to make you crazy in 2018:"In fact, event discovery firm Goldstar is launching a new paid service tool called Boost to get fans in front of the company’s eight million members.Other discovery applications are looking at ways to generate revenue from their own huge customer lists....

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Marketing

Nobody Buys a Ticket to an Event They’ve Never Heard of

I wanted to offer you two free tickets to see Dear Dolly Hamilton.What, you’ve never heard of it? You haven’t already purchased your tickets for it? One simple reason might be because I just made it up.Just to illustrate the point -- nobody’s ever bought a ticket to an event they didn’t know existed. Nobody.Sure, Goldstar sells tickets, but we also create awareness. More than 80% of Goldstar ticket buyers learned about the event they bought FROM Goldstar.That means...

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