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Marketing

What You Should Know About SEO

We could all use a few pointers when it comes to SEO.According to MarketingProfs, "A whopping 67,000 searches are performed on Google every second."While we may not have the magic formula for you, SEO agency advisor SEO Tribunal has created the infographic below that puts 72 helpful stats into one place -- and highlights what you need to know about SEO.Read More:Pro Tip: Brand Voice With Kristen Giordani Pro Tip: Marketing With Sandeep Khera Ready to Deep Dive...

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Marketing

Pro Tip: Brand Voice With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: "It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys' performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance."SO: Just how important is it for organizations to have...

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#WednesdayWisdom

#WednesdayWisdom: The Right Question to Ask

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Avoid the Power of Stories.I love stories. So do you. We’re built to love stories because, unlike data, they fit the way our brains worked best in a natural state. People who lived in a state of nature didn’t have a lot of data or Excel to help them analyze it.But they had stories, and, with a world...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Pro Tip: Marketing With Sandeep Khera

Meet Sandeep Khera Title: VP of Marketing Hometown: Cincinnati, OHBest Live Show He’s Ever Seen: “My wife and I loved seeing the Long Beach Ballet perform The Nutcracker. True to form, it was great for our kids and got the two of us into the holiday spirit!”SO: What’s the best advice you have for arts marketers as they start their 2018-19 season?SK: With a new season starting, I’d love to see arts organizers focus on building awareness early on. By doing...

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Marketing

Are You Reaching 2.6 Billion People?

Right now, billions of people are online! That's right -- according to Business.com, "There are approximately 2.62 billion social media users online. This number is expected to rise to over 3 billion people by 2021."Most likely, you already use social media to boost your branding and marketing. Whether you're a seasoned pro or would like to learn more, Business.com writer Rolando Herrera shares six social media weapons to boost your business. We've highlighted two below: "Encourage customers to leave reviews. The...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Make This Major Arts Marketing Move

The key to better reaching your arts patrons, according to Peter Beck for MarketingProfs, is shareable brand experiences.Whether via social media or word-of-mouth, it's important to create experiences for your patrons that they want to share.Beck lists five tips for creating shareable brand experiences. Here are two suggestions below:"Act as if your company were founded this year. Instead of building off your historical marketing mix and trying to adjust, imagine how you'd approach the market as a new entrant,...

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#WednesdayWisdom

#WednesdayWisdom: Cost vs. Show Lust

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Three.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.In the live entertainment business, we have superpowers. I’ve now explained two of them (in my posts, part one and part two).Sadly, as Superman knows, sometimes those superpowers...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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