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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Customer Service

#MondayMotivation: Customer Service Appreciation Week

In honor of Customer Service Appreciation Week, October 1-5, we're sharing a few posts from Jim about the importance of customer service.You can click on any title below to read the full article:You Know What Customers Love? Rules You may not think customers react viscerally to rules, but they do. They’ll see that you took advantage of your opportunity to push them around, and they’ll remember it. You won’t be building up good will. Is there such a thing as building...

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Marketing

Most People Say “Brand” When They Mean Something Else

Branding is most likely a topic that keeps popping up for your arts organization.Recently, we shared a branding Pro Tip from Goldstar's VP of Content & Merchandising, Kristen Giordani.In her MarketingProfs article, writer Laura Wallace offers four tips for gutsy branding. She writes, "Find what makes your business unique, what makes it tick, and what it is known for, and then build your entire brand around that."Jim shared some similar thoughts in his post, 3 Ways to Build a...

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Marketing

Heroes Don’t Always Wear Capes & More Storytelling Tips

Writer Kelton Reid makes an important point in his Copyblogger post: "Without a story, it’s almost impossible to spark imagination."Telling memorable stories is key to reaching your audience. Reid offers three simple models for building your audience with storytelling. We share one model below: "The movie studio model Take a page from a small, but incredibly talented, four-person motion graphics company from the late ’70s. It was originally called the Computer Graphics Lab (CGL) but became famous via Lucasfilm, and is...

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Customer Service

Pro Tip: Customer Service With Amy Gardea

Meet Amy Gardea Title: Senior Director of Customer Service Hometown: Placentia, Calif.Best Live Show She’s Ever Seen: “So many to choose from, this is really hard. I’ve been going to live shows since I was a child. It was a staple of my upbringing. Off the top of my head though, Hamilton. I honestly thought there was no way it could live up to the hype, but I was in absolute awe from the first note to the final curtain.”SO: Why...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

It’s Not Too Early to Start Your Holiday Marketing

October is just around the corner -- which means it's time to launch your holiday marketing campaigns, if you haven't already.Why? Because people people start their holiday shopping early.According to recent research from AdRoll, "Over 40% of US consumers plan to begin their holiday shopping before November, and a solid 20% plan to start before October even begins."Also, as MarketingProfs highlights from the same report: "Although more than 40% of US consumers begin holiday shopping before November, the average...

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Marketing

Pro Tip: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I've seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is one small SEO tweak that can help increase traffic and spread...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Personal, Authentic & More Tips to Do Video Right

According to Kipp Bodnar at HubSpot, video is the future.Bodnar writes, "Right now people spend a staggering six hours a day watching video."Below, Bodnar offers tips on how to connect with people by taking a more personalized and authentic approach to video: "If you want to transform your business through video, you need to take a more personal, authentic, and conversational approach to the content. 86% of people say authenticity is important when deciding which brands they like and support. A...

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