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Marketing

16 Brilliant Marketing Email Ideas Worth Stealing

Ever wonder what your competitors are putting in their emails? Sure, you could subscribe to all of them, but that can lead to inbox overload.Instead, check out this infographic from HubSpot. They outlined some of the best email marketing trends happening right now -- perfect for you to steal borrow for your own campaigns.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

6 Ingredients Your Marketing Videos Are Missing

You know a great video when you watch one, but do you necessarily know why it's so great? Entrepreneur and Explanify recently broke down the ingredients to a marketing video people will love, share and buy from:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

The Best Self-Promotion Money Can’t Buy

Self-promotion is tough -- it's easy to come across as too pushy or "sales-y," but promotion is also essential for selling tickets (after all, if no one knows about your show, how can they go?).One easy way to gain some positive self-promotion? According to The Story of Telling blog, it's this: Make sure your audience leaves feeling good. "The feeling we leave our clients and customers with (about themselves and not us) as they walk out the door is the...

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Social Media

This Is What Fans Want to See in Your Videos [Infographic]

If you're a regular reader of this blog, you know that video is HUGE. (And if you're not a regular reader, you should check this out.)But knowing that you should be creating videos and knowing what should be in those videos are two different things. For a little guidance, check out this infographic from Hubspot.com:Got a comment or question? Join the conversation on Twitter or Facebook.

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News

National Arts Marketing, Development & Ticketing Conference — Special Offer!

It's the two-week countdown to the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in New York City, March 16-18.Take advantage of their special offer -- a $180 registration discount, plus you can bring two colleagues for free (3-for-1) if you register by March 8. And, each additional delegate is just $159.This conference will be especially significant, given its overall theme: "Coming Together, Setting the Course for Audience and Donor Growth."The National Arts Marketing, Development and Ticketing...

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Social Media

Should You Be Working With Social Media Influencers?

"Influencer" is quite the buzz word these days, but what exactly is an influencer? And more important, how can influencers help you sell tickets?If you've asked these questions, then this infographic from MarketingProfs will give you some clarity. It breaks down what makes someone an influencer and how you can use them in your marketing strategy:Got a comment or question? Join the conversation on Twitter or Facebook.

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Technology

Is Your Website Turning People Off?

When visitors and potential customers come to your website, do they feel welcome? According to SEMrush Blog writer Amanda Clark, it's important that they do. "When a guest arrives at your home page for the first time, he or she should feel like you’ve just been waiting for them to come -- like their visit is anticipated," she says.So how can you make sure that your website is putting out the digital welcome mat -- and not giving off...

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#TBT

#TBT: Why Ben & Jerry’s Doesn’t Sell Hardware

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Why Ben and Jerry’s Doesn’t Sell Hardware.We recently had a very interesting conversation with Greg Sandow about the future of classical music [December 2009].What didn’t come up was the fact that Greg is writing a book on the topic and has gathered a group of informal advisers to give him input as he goes along. It’s a very interesting group from a number of disciplines loosely organized around (but not...

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Marketing

Think Outside the Industry: How the Girl Scouts Make Cookies an Event

I don't know about you, but my grocery store has an entire aisle dedicated to cookies. Every kind you can imagine, including near-perfect knock-offs of every Girl Scout cookie variety.But that doesn't stop me, and plenty of other people, from looking forward to buying Girl Scout cookies every year. What's their secret? How do they get millions of people to eagerly and happily shell out for something they could easily pick up at the store whenever they want? Two...

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Social Media

The Secret to Instagram Engagement? Emojis!

According to recent research from quintly, it's time to bring on the emojis on Instagram. MarketingProfs listed some of these eye-opening stats below from the report:• Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.• Posts that do not include at least one emoji have an average interaction rate of 1.77.• The use of emojis in Instagram posts increased for accounts of...

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