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How Your Arts Organization Can Ace Holiday Marketing [Infographic]

It's that time of the year: the holidays!This year, holiday-related sales are expected to surpass $923 billion, according to MDG Advertising.You've probably started planning for the season already. But, did you know generic holiday-themed emails actually perform worse than non-themed emails? This is just one of the tips shared in the infographic below, posted on MarketingProfs.Check out 9 more essential tips to help you score a bigger piece of the holiday sales pie.Got a comment or question? Join the...

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Marketing

Cards & Points: How Are You Rewarding Your Patrons?

We're all looking for new ways to reward our patrons -- because a happy patron is a returning patron.Looks like these two companies are hatching innovative plans: Uber is planning to issue its own credit card with perks for Netflix and Spotify, and Groupon will allow users to earn hotel points and airline miles on each purchase.It's worth considering: How can you give your patrons a little something extra to keep them coming back for more?Because, as Jim explains...

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#TBT

#TBT: You Are Your Marketing, Part II

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing, Part II. [This post was originally published in April 2009. Read Part I here.]Unfortunately, being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever.It’s about building your whole operation to support that which is cool and interesting about what you do.It’s about commitment to something special.And it’s the enemy of mediocrity.Yesterday, I was reminded of this as I stood in...

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Innovation

The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business.According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store.PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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Social Media

Geo-Tagging, “Human-Face Factor” and More Instagram Tips

Looking for even more patrons? If you haven't joined already, you'll want to go where millions of eyes are: Instagram. Hashtag17 has compiled a list of tips for engaging with your audiences intelligently on Instagram, and posted them on MarketingProfs.Below are a few of our favorites, then read the rest here."Use the Geo-tagging feature of Instagram to show your followers where you are physically located. Posts with a geotag get 79% more online engagement, on average. Using geotags will...

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Marketing

Is Your Content Selling Tickets?

Does your venue have a blog, YouTube channel or post on social media? Then you know it can be a great way to raise awareness, get people excited about your events and sell tickets. But do you know how effective your content is at doing all those things?Not if you don't track it.HubSpot recently outlined 10 ways you can measure the effectiveness of your content. Check it out below:Read More: Your Toolbox for Creating Great Arts Social Media Content ...

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#TBT

#TBT: You Are Your Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing. [This post was originally published in March 2009.]Become your own marketing. I’ll give you a few examples of this that should illustrate what I’m saying.• The Prius is its own advertising. There’s a reason they built it as ugly as a toaster. They were trying to demonstrate visibly that this was a different car and that the reasons to buy it were not the same as for an...

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Customer Service

Customer Service Saves Lives (Literally)

Not all customer service saves lives. But good customer service can certainly boost business.Inc. shares an example of a customer service call that just may have saved actual lives: a Barrett .50 caliber M-107 machine gun malfunctioned on the battlefield in Afghanistan during a live firefight, and a Marine called customer service. Don Cook, a Marine Corps veteran, answered the phone. The problem was solved in 30 to 45 seconds, and the Marines rejoined the battle.Not all customer service...

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Marketing

Why Your Theater Should Be Live-Streaming [Infographic]

Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here's an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into...

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Marketing

Is Your Arts Organization Thinking About Halloween?

Halloween is creeping just around the corner. You've probably considered this holiday in your marketing plans, but if not, there's good reason to do so (next year!). Jim explains in his post, "What Does It Mean, Halloween?" " ... for a holiday for which there really is no 'true meaning,' people sure do celebrate. I think in the past, it was a kid’s holiday, and now it’s very, very broad. Maybe it’s the coming of age of the Saturday morning...

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