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Marketing

How Not to Make Embarrassing Mistakes in Your Arts Marketing Writing

When is the best time to draft a marketing email? According to Grammarly, between 4:00am and 8:00am.For one month, Grammarly analyzed over one billion words proofread by their writing app. The infographic below, posted on MarketingProfs, shares more insights from their research.Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Stat Concepts You Should Know (Even if You Hate Math)

Those of us in the arts sometimes have an aversion to math (or maybe that's just me?), but it is a crucial part of marketing and selling out. So take a look at this tips from Kissmetrics. They outlined 4 statistical concepts important for everyone to know. You can read the full list here and see the first concept below:"1. The Pareto PrincipleYou have probably already heard about the Pareto principle. You may know it as the 80/20 rule...

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#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part II

Happy #TBT! Here’s Part II to last week's oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. In Part I, Jim comments on a Bob Lefsetz article about the troubled state of music and the music business. Jim offers that Lefsetz's remedy is better music.And maybe Bob’s right: Just make better music. Just don’t suck. Just be great. Which is easy, if, you know, you’re great. Hey, Beatles, just make great music!“Righty-o, old chap. How many No. 1s...

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Technology

Mobile Gets You Everyone

Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years.Compared to desktop computers, mobile is relatively new, and as a result, those adopting it first tended to be younger than those adopting it later. But at this stage, we are not at the beginning of the adoption curve for smartphones. We’re much nearer...

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#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part I

Happy #TBT. Here’s an oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. We're breaking it into two parts. Check back next week for Part II.In 2009, Bob Lefsetz wrote about the state of music and the music business.I'll paraphrase here, which of course means you’re getting my interpretation of what he said, so maybe it’s best if you also go read his piece, too.But his point is this, as far as I can tell: The concert business (or...

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Marketing

Think Outside the Industry: How Cooking Panda Engages With New Audiences

How can we keep existing -- and catch new -- customers' attention? We're all looking for answers. According to Forbes, one excellent place to look for inspiration is Cooking Panda, known for its recipe videos. Forbes.com reports: "Render Media acquired Cooking Panda in 2015 with 800,000 followers, and in less than two years they’ve built a fanbase of 7 million followers with 105 million video views per month."Here are two of the five lessons in producing engaging content, straight...

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#TBT

#TBT: Theo’s Backpack and What It Means to You

Happy #TBT. In light of recent airline news, we’re sharing an oldie-but-goodie post from Jim: Theo’s Backpack and What It Means to You.Recently, on a flight on Southwest Airlines, a kid named Theo left his backpack behind when his family got off the flight, as 4-year-olds will do.What follows is a story of heroism. Here’s the key snippet from the story:“During a recent trip to Utah with my wife and kids, my 4-year-old son lost his little blue backpack....

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Social Media

How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z.What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests: They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones."They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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Marketing

This Year’s Funny April Fool’s Ads for Inspiration

Holidays and special days, like April Fool's, are great opportunities to create marketing campaigns that leave a lasting impression on your customers and, hopefully, catch the eyes of new customers. PSFK picked a batch of the best (and worst) April's Fools ads this year. Here a couple we like, too:"Fresh DirectWhile the battle over GMOs rages, Fresh Direct had lazy avocado lovers wondering: what if pitless avocados were a real thing?DuolingoAs emoji quickly becomes the final form of human...

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#TBT

#TBT: Puritans and Cake Without Icing

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Puritans and Cake Without Icing.In any field of human endeavor, you will find people who like things stripped down to their essence, free of trappings and “pure.”The Puritans come to mind, for example.Their whole outlook on life was that the Church had become too much about religion and not enough about God. To them, you found God by stripping away everything else, including the incense, the ceremony and...

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