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Marketing

People Aren’t Reading Your Marketing Emails (But This Will Help)

While it seems like people's attention spans are reaching Dory from Finding Nemo levels when it comes to any sort of advertising or marketing, there is one area where the average person still devotes a fair bit of time: email.However, not all emails receive the same amount of attention. That's why HubSpot recently shared advice to get your emails past the "quick skim and delete" hurdle and into the "read and click" arena:Got a comment or question? Join the...

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#TBT

#TBT: Customers Aren’t Slaves — Stop Trying to “Own” Them

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Customers Aren’t Slaves -- Stop Trying to “Own” Them.Customers don’t want to be owned.In fact, to the great astonishment of marketers everywhere, customers don’t even think of themselves as customers. They think of themselves as human beings who might (or might not) happen to like what you and your venue have to offer.So, besides the general repulsiveness of the sentiment behind wanting to “own” the customer (gee, how 19th century of you),...

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Marketing

Avoid Rabbit Holes, and More Writing Tips for Your Arts Organization

We've all been there: You're writing and get stuck trying to think of that next word or thought. This infographic posted on HubSpot from Enchanting Marketing shares 12 tips for cranking out quality copy:Got a comment or question? Join the conversation on Twitter or Facebook.Subscribe to the Selling Out mailing list.

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#TBT

#TBT: Captured on Film: How to Be a Successful Arts Marketer

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Captured on Film: How to Be a Successful Arts Marketer.If you want to see how good marketing works, read up:First, You Are Your Own Marketing by doing something courageously and consistently that most people think is crazy at first.Second, You Make The Future in a Niche Market because you build a small but motivated and loyal following.Third, You Have a Meaning because instead of just being a weirdo doing something weird, you...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

These Colors in Your Logo Could Help Sell More Tickets

It's no secret that different colors can convey different emotions. Blues can be calming, reds can be energizing -- but did you know certain colors also signal to your fans that you're fun?MarketingProfs.com recently shared an infographic that outlines ways your branding can help sell more tickets. One way: using the colors orange, purple and yellow, which convey a fun attitude to fans. You can see the other tips here:Got a comment or question? Join the conversation on Twitter or Facebook.#mc_embed_signup{background:#fff; clear:left;...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 11

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

People Aren’t Reading Your Social Posts (Here’s What to Do About It)

Like many of us, I'm sure you're working hard on your social media posts. So it can be frustrating to hear stats like this: "80% of your audience will read your title, but only 20% will read your content."What can you do about this bummer of a fact? Rethink how you handle social. The folks over at marketingprofs.com recently shared the below infographic that offers new ways to get people engaging with your posts:Got a comment or question? Join...

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#TBT

#TBT: Avoid Extendinitis

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Avoid Extendinitis.This is a malady akin to Pretendinitis but unfortunate in its own way.Extendinitis is the phenomenon where producers of shows believe that people will get more excited and buy more tickets to their show if they believe that the run is short.Not when the run is actually short, but when you’re supposed to believe the run is short.Let’s try a little experiment.Tomorrow at noon, I’m going to stand on the conference...

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#TBT

#TBT: Dr. No and the Courageous Deletions

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Dr. No and the Courageous Deletions.If I start a funky New Orleans-style jazz combo, that will be its name.But until then, it’s a management philosophy that I’ve recently rediscovered, and my experience leads me to think others could use Dr. No’s sage advice.Years ago, the first time I ever had a VP of Marketing job, I took over from a seasoned but very traditional consumer products marketing guy, who had been running...

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