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Marketing

Creative Call-to-Action Examples to Inspire You

Your website is impressive, and your copy is captivating. Now, let's get people to take action!Brittany Leaning has compiled a list of call-to-action examples you can't help but click for HubSpot. We share two of her examples with creative call to action phrases below."Brooks Running - CTA Phrase: 'Find out when we have more'How many times have you hotly pursued a product you love, only to discover it's sold out? Well, as you might know, it's no picnic...

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#MondayMotivation

#MondayMotivation: Leverage Your Larger Partners

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Small Organizations Need Mobile, Too.Smaller organizations sometimes delay or skip important innovations because they’re small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what’s necessary, but often decide not to take steps to match that change...

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Experience

Take Me Out to the Theater

Theater enriches our lives. Journalist Christine Aucoin adds her own reasons why theater is important, emphasizing its significance to teens in the age of YouTube.Her Boston Globe article specifically highlights how helpful theater was in allowing her to talk with her dad: "These dramatic outings prompted conversations unlikely to arise over the dinner table." Photo Credit: Luke Collinson via UnsplashAucoin writes: "The in-your-face immediacy of live theater and the staggering range of human experiences represented onstage bridged the communication...

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Bright Ideas

Podcast: Creative Entrepreneurship With Jim McCarthy

On his podcast, Business for Unicorns, business coach and entrepreneur Michael Keeler speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world.On this episode, Keeler talks creative entrepreneurship with Goldstar CEO Jim McCarthy.Listen to the episode.Read More:Are You on Pace for a Record Season?The Show Love Podcast: RagtimeIs Your Advertising Working for You?#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides...

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Marketing

Your Checklist for Social Media Marketing

Social media is a crucial part of any organization's marketing plan.Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest."Set your goalsPhoto Credit: Glenn Carstens-Peters via UnsplashBecause your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending March 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending Feb. 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

#MondayMotivation: Are You Seeing the Whole Picture?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is Your Marketing Working? How to Know for Sure.Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. Some of the things you’ll try (Google AdWords, for example) will come complete with excellent data about exactly what happened in your campaign....

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Marketing

Digital Ad Dollars Are on the Rise

Be where the people are -- and the people are on mobile. That's the title of one of Jim's post for this blog. Looks like advertisers are following the trend."Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast by eMarketer," reports Robin Kurzer for Marketing Land.Photo Credit: Rodion Kutsaev via UnsplashKurzer shares the numbers and where the dollars are coming from.And why should we care?Kurzer writes: "The...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending Feb. 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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