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Get online or fall behind — the experts on producing & marketing livestreamed shows

Stellar Expert Chat

Everyone in the live entertainment industry has a choice: get into online events now and be ahead of the game, or wait and fall really behind the curve. This week, Jim sat down with Broadway producer Ken Davenport and Geffen Playhouse's Director of Marketing, Patrick Brown, to talk about how they got started producing and marketing online events and what they've learned along the way. This weekend on Stellar, the Geffen is streaming the grand finale of their massively popular show, The Present, and Davenport is producing a virtual...

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Expert Chat

Join Our Expert Chat on Oct. 14: The Art of Producing & Marketing Livestream Shows

For our latest Expert Chat, we’ve tapped two incredible theater pros to discuss the art of producing and marketing livestreamed events. Patrick Brown (Director of Marketing at Geffen Playhouse) and Tony-winning Broadway producer Ken Davenport will share how they’re creating real revenue and bringing big audiences to their online events in the COVID era and beyond. Jim will also have the latest results from our on-going subscriber survey which includes the Return Readiness Score. When: Wednesday, Oct. 14 at 3:00pm ET/Noon...

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News

Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they're charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

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News

Join Us June 24 for an Expert Chat on the First Socially Distanced Show

You’re invited to join us for an expert chat with Michael S. Brown, who organized “the first-ever socially distanced concert in America.” Hosted by Goldstar CEO Jim McCarthy, Michael will share his experience navigating city government, safety protocol, marketing and selling tickets for the first show since the COVID-19 pandemic began.   We’ll also reveal the most up-to-date Return Readiness Score and survey results of our ongoing research into just how thousands of Goldstar subscribers feel about returning to live...

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News

We’re Here to Help You Raise Some Money

Starting this week, Goldstar is refocusing our efforts, tools and systems so we can raise donations from our audience for your organization.  As soon as tomorrow, we’ll be sending you information about exactly what you need to do to participate.  For now, the best way to think of this is we’re going to be marketing donations for your organization instead of marketing tickets to your shows. We’re going to use ALL our promotional channels to make a difference. We’re looking to...

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News

Whatever Happens, We’re Here to Help

As an industry, we’re facing a level of uncertainty over the next few months that doesn’t happen very often. It’s unsettling even for those of us who’ve been in the live entertainment and arts world for a while. But whatever happens, our goal is not just to help your organization and our industry get through this, but to emerge together as strong as possible, ready for the time when people can’t wait to get back out to shows, games and...

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Marketing

Brush Up on Improving Customer Experience

It's worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it's no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers "looking to leverage tech to improve their website’s UX and build strong customer loyalty." We share two tips below, and then read the rest here: "Design your website around your why. A website is a purposeful entry point for information and action. Understanding why you...

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News

Survey Says? Live Entertainment

We’d love your help with this survey. Wait, wait! Before you click the ‘x’ to close this up -- there’s something in it for you. Answer a 3-minute survey and be entered to win a $250 Amazon gift card. (We’ll pick a winner on March 16 and notify you by email.) But, more important, answer a few questions and, well, be part of making our industry the BEST for everyone. Take the Survey Thanks for your help!

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Celebrations Give Your Patrons a Reason to Go

A few years ago, we covered the Pokémon Go craze. We highlighted how businesses could get in on the excitement and five lessons for content strategy that the game could teach you. We've just learned, according to Shannon Liao at CNN Business, that Pokémon throws a celebration every year. February 27, 2020, was the annual celebration. Liao writes, "The company held various online events ... to engage with fans. One of them included asking fans to vote for their favorite creature...

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