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Marketing

Instagram Marketing Done Great

Chidike Samuelson highlights eight examples of brilliant instagram marketing for Entrepreneur."The good news," Samuelson writes, "is that thriving with Instagram marketing isn't about burning millions of dollars or hiring the most prominent influencer to share your posts. Rather, it requires more of a more nuanced approach to making an impression on the right target audience."Here are a few of his top picks that we could learn from: "Lego Remember last year's royal wedding? It was one of the most followed global...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending September 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: The turtle at the Bottom of the Pile

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Full Buildings Drive Everything.Success carries within it the seed of failure. The things that make something strong also make it vulnerable to future decline.The sports industry has a problem, and I feel obligated to point it out. Just as a few years ago, I identified some problems that the NFL was about to experience. I see structural problems for all major sports...

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Marketing

Design Tips to Make Your Emails Stand Out

According to HubSpot, "the average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message."Which means ... email design is important. Kristen Baker lists 10 Email Design Best Practices. Here's the first one: "Craft a strong subject line. Your email subject line is the first thing anyone sees when you send them an email. It’s the brief statement that’s supposed to pique the interest of your recipients. It should capture their attention so they...

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Marketing

Think Outside the Industry: Cheetos Fashion Show

A Cheetos Fashion Show. Sounds intriguing, right?! Bettina Makalintal attended the first-ever Cheetos fashion show in NYC and posted about it on VICE.Inside the House of Flamin' Haute, "guests waited for appointments at the 'style bar,' where one could get their hair spray-painted with spots, their lips adorned with orange, and their nails covered in Chester-inspired 'pawlish,'" writes Makalintal -- and the food and drink all contained Cheetos.A "runway show and style bar" is a creative way for Cheetos...

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#MondayMotivation

#MondayMotivation: Start From a Baseline of Zero

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Go Big or Go Home? Fixing a Broken Business Model.When people inside an organization either can’t or won’t confront the reality of their business model, bad things tend to happen.Symphonies and orchestras are having an increasingly hard time balancing their P&Ls. Here are two unfortunate but typical recent stories detailing these challengs, about the Green Bay Symphony Orchestra and the Delaware Symphony Orchestra.It’s...

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News

Sammi Cannold, Laura Heywood & More Complete the TEDxBroadway 2019 Speaker Lineup

The stage is set for TEDxBroadway 2019. Organizers have announced the complete list of speakers for the popular one-day event dedicated to asking “What’s the BEST Broadway can be?” at New World Stages on Tuesday, September 24, 2019.“We’re incredibly excited about the breadth and depth the speakers are bringing to the stage for the Broadway community this year,” says Jim McCarthy, TEDxBroadway Co-Founder and CEO of Goldstar. “They’re experts in things like human-centered design solutions, large-scale shared immersive experiences,...

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Marketing

They’re a Great, Underserved Audience

Reading Olivia Perreault's article on TicketNews about the Oakland Athletics offering kids under 12 free tickets in September brought to mind Jim's post about trying to “get ‘em young." Jim wrote:"Should a live entertainment/arts organization bother trying to “get ‘em young?”Yes, but for two reasons, and a third pseudo-reason.First, you should try to get young attendees because they’re a great, underserved audience. Take it from a guy who sells a lot of tickets to a lot of different kinds...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending September 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Cultural Venues Are Thriving in the US

Kakim Bishara for Hyperallergic reports that the "world spent $8 billion on new cultural institutions in 2018."That's good news for live entertainment. Jim has shared his thoughts about the benefits of live entertainment in his post: Bowling Alone - Why Live Entertainment Is More Valuable Than Ever. He wrote:"We ought to see ourselves as one of the key building blocks at improving our nation’s social capital. How can our entertainment give people a way to build connection and socialize...

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