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Early October: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with a video detailing the latest results from our early October survey, including the answer to a new question: What if venues required proof of vaccination or a negative test result? This requirement actually increases the size of the willing audience by 10%!

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Marketing

Mid-July: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the mid-July survey:

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Marketing

Early July: How Do Goldstar Subscribers Feel About Going to IRL Shows?

Since the shutdown began, we’ve been surveying Goldstar subscribers twice a month to get a glimpse into just how they feel about returning to live entertainment. Here’s Jim with the latest results from the early July survey:

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News

When Do People Buy Livestream Tickets?

With more than 2,000 virtual shows presented on Stellar, Jim McCarthy has a few sales insights to share to help you set up your marketing and forecasting plans for success.  If you’re wondering: When do people buy livestream tickets in relation to the show date? What is the percentage of sales that happen within 48 hours? How do online sales patterns differ from in-person shows? You’ll want to watch this video. And, to learn more about Stellar, visit http://www.workwithstellar.com.

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News

Spotlight on Success: The Very Real Opportunities in Virtual Readings

Join Broadway producer Jeffrey Richards and marketing guru Jim Glaub on Thursday, May 20, 2021, at 4:00pm Eastern / 1:00pm Pacific for a chat about their starry livestream series, Spotlight on Plays, a breakout hit in the virtual theater space that continues to generate impactful revenue to benefit The Actors Fund. Jim McCarthy and his guests will take a 50-minute deep dive into creating, marketing, audience engagement, subscriptions and why digital theater is here to stay. RSVP here. More on the Guests:  Jeffrey Richards has been the recipient …

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News

Spotlight on Success: Creating an Online Event Franchise

Join Stellar Co-Founder Jim McCarthy and his guests, veteran music agent Craig Newman and performing arts promoter Aaron Zimmerman, for a chat on Thursday, April 15 at 4:00pm ET/1:00pm PT. They’ll talk about how they conceived and created the ingenious Watch With … series, where fans can watch their favorite movies alongside the stars, and how they went from an idea to creative and financial success. Watch With … is an example of the innovation possible with livestreaming. In a live venue, fans might be able …

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News

Get online or fall behind — the experts on producing & marketing livestreamed shows

Stellar Expert Chat

Everyone in the live entertainment industry has a choice: get into online events now and be ahead of the game, or wait and fall really behind the curve. This week, Jim sat down with Broadway producer Ken Davenport and Geffen Playhouse‘s Director of Marketing, Patrick Brown, to talk about how they got started producing and marketing online events and what they’ve learned along the way. This weekend on Stellar, the Geffen is streaming the grand finale of their massively popular show, The Present, and Davenport is producing a virtual …

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Expert Chat

Join Our Expert Chat on Oct. 14: The Art of Producing & Marketing Livestream Shows

For our latest Expert Chat, we’ve tapped two incredible theater pros to discuss the art of producing and marketing livestreamed events. Patrick Brown (Director of Marketing at Geffen Playhouse) and Tony-winning Broadway producer Ken Davenport will share how they’re creating real revenue and bringing big audiences to their online events in the COVID era and beyond. Jim will also have the latest results from our on-going subscriber survey which includes the Return Readiness Score. When: Wednesday, Oct. 14 at 3:00pm …

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News

Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they’re charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

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News

Join Us June 24 for an Expert Chat on the First Socially Distanced Show

You’re invited to join us for an expert chat with Michael S. Brown, who organized “the first-ever socially distanced concert in America.” Hosted by Goldstar CEO Jim McCarthy, Michael will share his experience navigating city government, safety protocol, marketing and selling tickets for the first show since the COVID-19 pandemic began.   We’ll also reveal the most up-to-date Return Readiness Score and survey results of our ongoing research into just how thousands of Goldstar subscribers feel about returning to live …

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