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Marketing

“We No Longer Advertise, We Boost”

The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

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#TBT

#FBF: The Best Terrible Idea I’ve Ever Heard

Happy #FBF! Here’s an oldie-but-goodie post from Jim: The Best Terrible Idea I’ve Ever Heard. [Editor's Note: This post is from 2009.]Jose Freese, drummer for Nine Inch Nails, has come up with an extremely creative way to promote his new album (via Lefsetz) by bundling interesting premiums with purchase.Heard that a million times, you say? As stale as the cupcake craze, you say?Well, how’s this for a premium?For just $75,000, not only will you get a signed copy of the...

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News

In the News: Boost on Amplify

Buzz phrases are all around us. I bet you can think of one right now that you either love or hate. Dave Brooks mentions Goldstar on Amplify in his list of buzz phrases to make you crazy in 2018:"In fact, event discovery firm Goldstar is launching a new paid service tool called Boost to get fans in front of the company’s eight million members.Other discovery applications are looking at ways to generate revenue from their own huge customer lists....

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Marketing

Nobody Buys a Ticket to an Event They’ve Never Heard of

I wanted to offer you two free tickets to see Dear Dolly Hamilton.What, you’ve never heard of it? You haven’t already purchased your tickets for it? One simple reason might be because I just made it up.Just to illustrate the point -- nobody’s ever bought a ticket to an event they didn’t know existed. Nobody.Sure, Goldstar sells tickets, but we also create awareness. More than 80% of Goldstar ticket buyers learned about the event they bought FROM Goldstar.That means...

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Marketing

5 Marketing Trends Your Venue Should Try in 2018

Ready to shake up your marketing in 2018? Small Business Trends recently outlined five new trends worth a try. Check them out below:And if you want to expand your marketing on Goldstar, consider Boost! It puts your event into additional emails and bumps you your placement in emails to the Goldstar audience. Learn more here.#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving...

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Marketing

Selling Out Editors’ Picks 2017: Marketing

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we'll be sharing stories on the most important topics for any live entertainment marketer. And today we're starting with the big one: Marketing.You can click on any title below...

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News

Happy Holidays and New Year!

As we get ready to say goodbye to 2017 and ring in the new year, I’d like to thank all the readers and contributors to Selling Out.We've covered a lot of ground this year -- from marketing and technology to customer service and experience. Next week, we'll be highlighting some of our best posts in those categories for those of you who'll be checking in.We've really enjoyed sharing these innovative ideas with you. And thank you for your support....

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News

Company XIV’s Nutcracker Rouge Wins 11th Annual Goldstar National Nutcracker Award

Company XIV has won the 11th Annual Goldstar National Nutcracker Award, the only award which honors live performances of the seasonal classic. As winner of the audience-favorite competition, Company XIV takes home "The Nutty" statuette, a cash prize for its education/accessibility programs, and is named the best-loved Nutcracker in the U.S. for 2017.This production competed in the largest field of nominees in the Award’s history -- it beat out over 85 other Nutcracker-themed productions for the win."Wow! I'm thrilled...

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Marketing

Does Your Marketing Need a Boost?

To be fair, "rules" is probably a little strong. But there are some best practices, "guidelines" if you will, that work well when using Goldstar's new marketing tool, Boost.Have you heard of Boost? It's a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans. (You can learn more here.)Of course, many of these work for any marketing campaign, not just Boost. So the next...

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News

Will Tickets Be the Most Popular Gift in 2017?

Are your events/tickets in the running for holiday shopping dollars this year? According to MarketingProfs, consumers are "expected to spend more than one trillion dollars between November and January."The infographic below, by GlobalWide Media, shares this stat: "Growing in popularity by 108% from 2015 to 2016, event tickets are the preferred gift of both men and women ages 18 to 35."Reason to rejoice, right? The infographic also shows that "gift-givers are expected to buy on average four gift cards during...

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