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Marketing

Your Head Start on Holiday Marketing

Are you thinking about Christmas in July? Facebook IQ is -- and they created an infographic with 25 holiday shopping season insights.Adweek reports: "Here are 10 of the insights from Facebook IQ’s infographic ...From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season. 56% of shoppers used a mobile device while shopping in brick-and-mortar locations. In...

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#MondayMotivation

#MondayMotivation: Improving Your Pricing Isn’t Complicated

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Good Pricing Is Free Money.Good pricing is free money. This means that if you’ve paid little or no attention to how you set prices, or if you’ve done it mostly based on costs or based on what you’ve done before or what other people are charging for “similar” shows, you’re in luck. A small amount of focused thought and...

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Social Media

Best Tweets You Missed This Week

If you're not glued to your phones like we are, you may have missed some of these funny and insightful tweets in the live entertainment marketing world. Not to worry, we've gathered them here so you're still in the loop:Do you agree?2. Whoops ...3. True for any business ...4. Good advice for work and life ...5. Great reminder from Laura ...6. Are you taking care of your fans too?Read More:2019 Social Media Trends Business & Marketing Leaders...

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Marketing

Wonder Who’s Using Goldstar’s Boost?

Goldstar event organizers know that Boost gives their events an extra edge, by including them in additional emails to live event fans and building their reach and awareness. But if you haven't tried Boost yet, or aren't marketing your events on Goldstar (seriously, what are you waiting for?), you might be wondering what it's all about. Take a look at how Boost is helping other events reach new audiences ...On average, Boost campaigns help events see a 44% increase...

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#MondayMotivation

#MondayMotivation: Emotions Shouldn’t Be Involved in Pricing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Emotional Pricing is Like Drunk Dialing.Many of you would never, ever drunk dial. You would drunk text. I liked the alliteration of “Drunk Dial” so I went with it in the presentation, but it doesn’t matter because the idea is the same: Don’t do it!It feels good to express some powerful emotion via text to that person who really...

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Experience

Making Memories With Your Kids

The Indianapolis Colts announced that children 24 months and younger can now get into Lucas Oil Stadium for free, reports TicketNews.That's a big bonus for fans -- and it lets them know: "We’re thinking about our families and trying to make it as easy as possible for them to come," Stephanie Pemberton, vice president of marketing for the Colts, said in a statement.Other family-friendly changes include "kids meals, which includes a hot dog, apple slices, string cheese, and a...

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Marketing

Insta Novels Are an Insta Hit

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels.Now Adweek reports that these Insta Novels grew the library's followers 75%.David Griner writes: "The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and...

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#MondayMotivation

#MondayMotivation: We’re Handing Off the Torch of Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Most Important Thing in the World for Marketers to Understand.On October 23, I gave the keynote at the (very fun) Arts Reach 2014 conference in (very fun) downtown Los Angeles. The talk was called “The Great Jump Ball” because my point was to explain that the cultural and business and societal norms of the next 50 years or...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: “New” vs. “Regular” Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How Much of Your Audience Should Be "New"?There’s no right answer to the question of how much of your audience should be “new.”Let me rephrase. There is a right answer to the question, and it’s this: It depends.I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t been in...

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