Plenty of people work in marketing even though they may have studied something else in college. And while it’s easy enough to learn on the job, there can often be moments where you’ll feel left out of the loop — say, for example, when someone mentions “needing to A/B test the CTR and CRO in order to minimize the CPL.” Say what? If you feel a bit lost on some of the marketing jargon and acronyms, this guide from Hubspot …

Read More