Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I'll Never Say Again ... Here’s one thing I’ve learned in my time working with live entertainment marketers and venues. Never say “algorithm.” It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones and...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone. Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years. Photo Credit: Benjamin Sow via Unsplash Compared to desktop computers, mobile is relatively new, and as a result, those...

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You know the “Rule of 7,” right? It’s the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, and that little invention, the internet. So what’s the new “rule of” number? I’ve heard some say 8, 6, 7, 5, 3 and oh, 9....

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Happy #TBT! Piggybacking on a previous post about math being a crucial part of marketing and selling out -- Stat Concepts You Should Know (Even if You Hate Math), we thought we'd share this oldie-but-goodie post from Jim: Math Phobia Is for Losers. This is one idea that Jim expands on, which he originally wrote about in 15 thoughts about pricing for the new year. You’re not Mad Men. Neither am I. Marketing today combines right brain and left brain thinking in...

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Last week, Facebook announced some big changes. If you haven't heard already, Fast Company breaks it down: "Facebook is changing its algorithm to send less traffic to content sites. ... it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages."So, what does this mean for you? In his Fast Company article, Joe Lazauskas reports that this new reality will require lots of adjustment. You can read about the seven ways Lazauskas...

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You might be wondering, what the heck is PewDiePie? It's YouTube's most popular channel, which mainly features one man, Felix Arvid Ulf Kjellberg, playing video games and commenting on them -- oh, and it pulled in $12 million in 2014. Does much of that last sentence sound ridiculous? A guy makes millions from recording himself playing video games?! Well, it's true and the folks at SEMRush have broken down a few lessons we can all learn from PewDiePie's success story: "1. There’s an...

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The holiday shopping season is here! If you want help selling extra tickets this season, check out this advice from HubSpot.com: Got a comment or question? Join the conversation on Twitter or Facebook.

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Does it ever feel like web and graphic designers are speaking a different language? Well now, thanks to HubSpot, you can decipher what your organization's designer means when he or she wants to "adjust the leading" or "increase the white space."   Got a comment or question? Join the conversation on Twitter or Facebook.

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Are you trying to work some marketing magic with a minuscule budget? It's certainly a challenge, but to help you out the folks at Entrepreneur put together 20 ideas to market on a small budget. We've pulled out several that work especially well for live entertainment below, but click here to see all 20. Create a Google My Business account. If you want your business to show up in local search, a Google My Business account is a necessity. This will make sure your...

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Homophobic slurs may not seem like an obvious marketing move (at least not when you're marketing a Broadway show), but it sure worked for the Mothers and Sons team. The Huffington Post detailed the show's recent Twitter campaign, which involved quoting actual homophobic tweets without prior explanation to catch people's attention and bring to light the hateful speech happening every day. We followed up with SpotCo Senior Social Media Manager Steven Tartick, who helped orchestrate the creative campaign, to see how...

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