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#MondayMotivation

#MondayMotivation: Attention Is a Valuable Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I’ll Never Say Again … Here’s one thing I’ve learned in my time working with live entertainment marketers and venues. Never say “algorithm.” It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use …

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#MondayMotivation

#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone. Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years. Compared to desktop computers, mobile is relatively new, and as a result, those adopting it first tended to be …

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Marketing

Do You Follow the Marketer’s Rule of 7?

You know the “Rule of 7,” right? It’s the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, and that little invention, the internet. So what’s the new “rule of” number? I’ve heard some say 8, 6, 7, 5, 3 and oh, 9. …

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#TBT

#TBT: Math Phobia Is for Losers

Happy #TBT! Piggybacking on a previous post about math being a crucial part of marketing and selling out — Stat Concepts You Should Know (Even if You Hate Math), we thought we’d share this oldie-but-goodie post from Jim: Math Phobia Is for Losers. This is one idea that Jim expands on, which he originally wrote about in 15 thoughts about pricing for the new year. You’re not Mad Men. Neither am I. Marketing today combines right brain and left brain thinking in …

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Social Media

Facebook Is Changing Again. How Will It Affect You?

Last week, Facebook announced some big changes. If you haven’t heard already, Fast Company breaks it down: “Facebook is changing its algorithm to send less traffic to content sites. … it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.” So, what does this mean for you? In his Fast Company article, Joe Lazauskas reports that this new reality will require lots of adjustment. You can read about the seven ways Lazauskas …

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Marketing

What You Can Learn From PewDiePie’s $12 Million Success Story

You might be wondering, what the heck is PewDiePie? It’s YouTube’s most popular channel, which mainly features one man, Felix Arvid Ulf Kjellberg, playing video games and commenting on them — oh, and it pulled in $12 million in 2014. Does much of that last sentence sound ridiculous? A guy makes millions from recording himself playing video games?! Well, it’s true and the folks at SEMRush have broken down a few lessons we can all learn from PewDiePie’s success story: “1. There’s …

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Marketing

How to Market Your Shows on a Shoestring Budget

Are you trying to work some marketing magic with a minuscule budget? It’s certainly a challenge, but to help you out the folks at Entrepreneur put together 20 ideas to market on a small budget. We’ve pulled out several that work especially well for live entertainment below, but click here to see all 20. Create a Google My Business account. If you want your business to show up in local search, a Google My Business account is a necessity. This will make sure …

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Promo of the Week

Promo of the Week: Mothers and Sons Daring Twitter Campaign

Homophobic slurs may not seem like an obvious marketing move (at least not when you’re marketing a Broadway show), but it sure worked for the Mothers and Sons team. The Huffington Post detailed the show’s recent Twitter campaign, which involved quoting actual homophobic tweets without prior explanation to catch people’s attention and bring to light the hateful speech happening every day. We followed up with SpotCo Senior Social Media Manager Steven Tartick, who helped orchestrate the creative campaign, to see how …

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ICYMI

In Case You Missed It

Each week we’re sharing a few stories we found interesting and worth a read. And now, in case you missed them … Goldstar CEO Jim McCarthy illustrates how live entertainment is on the wrong side of the convenience gap — and how that doesn’t have to be a bad thing. Over on Top Rank Blog, Lee Odden got some of the top marketing professionals around to share their marketing predictions for 2015. We had a chat with the incredibly talented …

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ICYMI

In Case You Missed It

We’ve gathered a few interesting articles that caught our eye this week that are worth a read. And now, in case you missed them … Goldstar CEO Jim McCarthy discussed how important live entertainment is — but cautioned against getting too cocky. Ready why here. Ken Davenport shared three things he thinks are wrong with Broadway marketing over on his blog, The Producer’s Perspective. Even if you’re not producing on Broadway, there are still lessons to take away from it. …

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