Archives

#MondayMotivation

#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares. Here’s a joke for you: What’s the difference between ignorance and apathy? I don’t know, and I don’t care. No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them. That reminded me of something I...

Read More

News

PODCAST: Bandsintown’s Fabrice Sergent Talks Bands + Fans

Bringing Bands and Fans Together With Fabrice Sergent The internet and social media have completely remade the way we create, produce, discover and consume art. And Fabrice Sergent wants to use these digital tools to unite artists and fans in a more profound way than ever before. He is succeeding. Fabrice is the Managing Director of Bandsintown, a digital media company powered by and built for music. He also found early success in his career helping to launch Lagardere, an early...

Read More

Marketing

Ready to Deep Dive Into “The Attention Pool”?

You're invited to join Goldstar CEO, Jim McCarthy, live Monday, September 17 at 3:00pm ET/12:00pm PT as he takes a deep dive into “The Attention Pool” and what that means to you as an event marketer. You’ll get some great insights into building awareness for your upcoming events. Plus, if you have specific questions about marketing, pricing or making the most of your Goldstar partnership, submit them now to info@sellingout.com, and he'll try to answer as many as he can. You can...

Read More

#WednesdayWisdom

#WednesdayWisdom: What’s the Must List for Working With On-Demand Audience Channels?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Must List for Working With On-Demand Audience Channels. Recently, I talked about the rise of the on-demand economy, and I wanted live entertainment and arts marketers to know that it’s not just cars and lunch you can get on demand. You can get ticket buyers and audience, too. But it’s important to take this further. Not all On-Demand Audience...

Read More

#TBT

#TBT: Captured on Film: How to Be a Successful Arts Marketer

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Captured on Film: How to Be a Successful Arts Marketer. If you want to see how good marketing works, read up: First, You Are Your Own Marketing by doing something courageously and consistently that most people think is crazy at first. Second, You Make The Future in a Niche Market because you build a small but motivated and loyal following. Third, You Have a Meaning because instead of just being a weirdo doing something weird, you...

Read More

Marketing

The Most Powerful Tool for Digital Marketers

User generated content is not a new concept, but it is snowballing to become the most powerful tool digital marketers have at their disposal, writes Sophie Turton for Econsultancy. She points out that a marketer's focus should be on creating opportunities for content creation and conversation. Read her entire article here to find out how the definition of content marketing and what drives content are evolving. Below, we've outlined her reasons why user generated content is king. 1. Peer recommendations above sales...

Read More

Experience

Does Predictive Data Ruin the Fun of Online Shopping? Maybe, Maybe Not.

Online retailers like Amazon (or Goldstar for that matter) use predictive math to try to guess what you might like to buy next. This is nice enough, especially when it works, but there's also a sense that good old-fashioned serendipity could be lost in more and more of our shopping experiences and, therefore, in our lives. That's the point of this article. Some people believe that this isn't true, saying that every technology that's come along was charged with driving...

Read More

Marketing

Being Curious About Your Audience is a Good Marketing Tool

This is an outstanding, detailed report on Houston's Astrodome, which was the first domed stadium and was at one time called the "eighth wonder of the world." It's been unused for the last several years, and it appears that it will continue to sit empty with the cost to rehabilitate it too high to justify, given that nobody has a concept for putting it to use that would justify the expense. It sits next to the modern Reliant Stadium, which hosts...

Read More


Sign Up for Emails

VIEW PAST ARTICLES