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News & Noteworthy (Week of May 18)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Portia de Rossi's Plan to Change the Art Market: Taylor Dafoe reports for artnet news that Portia de Rossi is launching her own startup, called General Public, which "produces three-dimensional reproductions of works of art, a mix between original painting and...

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#WednesdayWisdom

#WednesdayWisdom: The Future Is a Niche Market, Part II

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Future Is a Niche Market, Part II. [This article was originally published in 2009.] A recent USA Today article gives a nice overview of how “non-major” sports leagues (like professional lacrosse, women’s soccer and arena football) are doing. Here’s a fairly representative snippet: “While a few big-league teams defy the economic logic of the times — take the New...

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#TBT

#TBT: Funny How Supply and Demand Have Nothing to Do With It

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Funny How Supply and Demand Have Nothing to Do With It. [This article was originally published in 2009.] I recently read an article that, though I hesitate to be unkind, is incredibly shallow. Here’s a key tidbit: “Who is responsible for the high prices consumers have to pay to see their favorite artists? Three culprits jump to mind.” The author then goes on to list them. You might want to sit down for this so...

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#TBT

#TBT: Ignore Market Forces at Your Own Risk

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: You Can Choose Not to Be Affected by Market Forces ... … like you can choose not to be affected by gravity. It’s there, effecting the behavior of everyone you encounter. In their buying, in their giving, in their thinking. It’s not even really about money; it’s about dealing with scarcity in time, attention, love, and yes, money. It’s not some agreed-to game that we’re all playing, like grades in school, or the...

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News

Next Stop for Cirque du Soleil: Broadway

Cirque du Soleil plans to open Paramour, the first Cirque creation for Broadway, in June 2016 at the Lyric Theater, reports Michael Paulson for The New York Times. “What is different about ‘Paramour,’ when compared to other Cirque spectacles that might appear in a tent or in Vegas, is that this is being created for Broadway, so it will be story driven,” Scott Zeiger, who oversees Cirque du Soleil’s new New York-based theatrical division, told Paulson. “It won’t contain the...

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Marketing

#Flashback Friday: Stand Out in a Saturated Market

In May 2012, Success reported that "Goldstar.com's Jim McCarthy has the ticket to e-commerce success." Read the entire article here -- and check out a few highlights from Deborah Huso's article below, where she interviews Jim about how to "Stand Out in a  Saturated Market." • “You have to make sure you understand that what you’re bringing to the marketplace is special," McCarthy says. "And you should never underestimate the difficulty of everything you're doing as an entrepreneur." McCarthy says.And you...

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Pricing

Five Reasons to Set Prices Too Low

Massive demand for New York’s version of Comic Con has led to lots and lots of tickets being sold to the event in the secondary market. According to this article, tickets are going for as much as three times the original face price. Let’s start with a statement of fact: The original price is too low. If you believe the market speaks, what it’s saying here is unmistakable. Comic Con expanded the floor space to let more people come and...

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Pricing

Tickets Are More Valuable When People Have Options

Imagine that you were considering buying a car for $25,000. It’s a car you like, and the payment fits your budget. You’re about to sign the paperwork when you notice a little provision at the bottom that says, “I hereby agree that I may not sell this car to a third party at any time.” In other words, you own this car 'til the wheels come off or blue smoke starts rising from the engine while you’re going down the...

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Marketing

Is Theater Oversupplied or Underdemanded?

For this series, we've reached into the vault to share a few pieces that are still relevant today. I once had an interesting discussion with @aaronmandersen on Twitter about supply and demand in the world of theater. His contention, if I’m stating it correctly, is that the market for theater is in equilibrium. Yet many taking part in the discussion felt that surely theater was either oversupplied or underdemanded. I told him I’d think about the topic, and so I...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Event image for Amaluna by Cirque du Soleil.

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