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Mobile-Only Tickets Hit More MLB Stadiums This Season

According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season." Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app. The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing. TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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#TBT

#TBT: Does Baseball Need Saving? If So, I’ve Got the Answer

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Does Baseball Need Saving? If So, I’ve Got the Answer Baseball is the single biggest live entertainment product in the world. In the U.S. major leagues alone, about 75 million tickets are sold each year, and that compares to just 20 million or so in leagues like the NBA or the English Premier League, which has only about 13 million tickets sold. In fact, add up the world’s five most...

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Fans

Remember the Fan Even Before You Forget

Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers. In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting, but incredibly popular energy drink. Among the many, many other successful branding platforms that the company has established, they bought this team in 2006. As corporate names...

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Marketing

What Major League Baseball Can Teach Us

Lots of literally "inside baseball" information here, but I'd call your attention to the "Most Disappointing City" items about halfway down. Chicago Cubs sell-outs have been for a long time as reliable as McDonald's restrooms when traveling abroad. But they're down this year, to the point where you can just, gasp, BUY a ticket to a game from the box office, and a downright mortal 9th in terms of sell-through percentage. Is it team performance, which has been poor?...

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