#TBT: Are You Really a Permission Marketer?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Are You Really a Permission Marketer? Today, I’d like to introduce you to the High Priest of how to “earn” the loyalty of potential customers versus trying to “own” them. (BTW, during this whole discussion of “owning” customers, all I can hear in my head is Lesley Gore singing “You Don’t Own Me.” Or the Blow Monkeys, if you prefer.) And with no further ado, the man’s name is Seth Godin. Way back …

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