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Now is the Time for Leadership and Loyalty

“Normal isn’t a goal.” That’s Jim McCarthy on the latest episode of Dov Baron’s Leadership and Loyalty Podcast. This is a can’t miss conversation on the transformational lessons from the live event industry during a crisis, from what it’s like to tell 10 million people not to go to live shows to managing morale and leading a new charge with Stellar.   

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News

What Goldstar Rewards Mean For You

A few weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account, too. Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event. This program …

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Customer Service

How to Make 21st Century Customers Happy

Customer loyalty is harder to come by these days with so many brand choices via the internet. Chidike Samuelson writes for Entrepreneur: “Data by American Express has shown that nearly 60 percent of customers try a new brand or a company just to find better customer service. In fact, 89 percent of customers often swap to a company’s direct competitor after bad service.” Customer service is more important than ever. Samuelson highlights four keys to satisfying today’s customers. We share …

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Marketing

The Year Ahead: Predictions From Marketing Experts

Marketing Land has compiled 20 expert predictions for what successful marketers will do in 2019. We share three below, then read the rest of the predictions here. “Email marketing trends to expect in 2019 To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent. — Kyle Henderick Want to create better experiences and brand loyalty? Lean on your …

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Marketing

Give Your Patrons What They Want: Expertise

Boost your patrons’ confidence and, hopefully, it’ll boost your sales. PSFK reports, “Consumers gauge their brand loyalty by the level of service they are being provided. Accordingly, retailers are increasingly focusing their efforts on offering expertise at all stages of the shopping experience … ” The post highlights a few companies that are investing in services “designed to boost the confidence of consumers at every stage of their journey.” We’ve highlighted one example below, and you can check out the …

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Marketing

What Your Patrons Want — Survey Says

What do your patrons like about your organization? It’s an important question because it brings up issues of trust and loyalty, two things every organization values. A new survey posted by Marketing Land “explores drivers of brand perception, consumer trust and the corresponding benefits to retailers.” There are a number of interesting insights, like: • “Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values. •  The overwhelming majority of respondents (85 …

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#TBT

#TBT: Theo’s Backpack and What It Means to You

Happy #TBT. In light of recent airline news, we’re sharing an oldie-but-goodie post from Jim: Theo’s Backpack and What It Means to You. Recently, on a flight on Southwest Airlines, a kid named Theo left his backpack behind when his family got off the flight, as 4-year-olds will do. What follows is a story of heroism. Here’s the key snippet from the story: “During a recent trip to Utah with my wife and kids, my 4-year-old son lost his little …

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Marketing

Cleveland Orchestra Targets Millennials With ‘Members Club’

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they’ve created a ‘Members Club.’ Zachary Lewis of Cleveland Plain Dealer explains: “For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10.” Plus, the program is available via a smartphone app. …

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Marketing

What Your Patrons Want From Your Loyalty Program

Have you ever wondered whether your loyalty program is meeting your patrons’ needs? MarketingProfs shares six surprising facts about loyalty programs. Its findings come from the 2016 Bond Loyalty Report, the largest study of its kind, and a collaboration between Bond Brand Loyalty and Visa that compiles responses from about 19,000 North American consumers. Read all six surprising facts at MarketingProfs, and check out two highlights below: “The redemption experience means much more than the reward itself In many sectors, …

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Marketing

Is Your Loyalty Program the Best It Can Be?

Loyalty programs have been around since 1929, when Betty Crocker launched the first one, reports Kissmetrics Blog. Loyalty programs offer a way to bring in new customers and strengthen your ties to existing ones. Not every loyalty program is right for every organization or venue. You have to choose the one that fits you. Below, Kissmetrics highlights several ways you can foster customer loyalty: “Focus on Long-Term Benefits, Not Just Short-Term Gains The best loyalty programs reward customers for their …

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