Does Wacky Work With Young Consumers?

In his Computerworld article, Evan Schuman reports on two companies, Bloomingdale’s and Lowe’s, which have “each launched very different, and quite effective, mobile campaigns.” Here’s why, in Schuman’s opinion, these campaigns are clever — and then read more about these wacky approaches to mobile marketing here: Lowe’s created a series of commercials, and while the first commercial airs on television and in Web ads, the alternate versions — which continue the story — only exist online at Lowes.com. “Once online, …

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