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#TBT

#FBF: TV Is an Excellent Way to Market Your Live Show

Happy #FBF! Here’s an oldie-but-goodie post from Jim: TV Is an Excellent Way to Market Your Live Show. [Editor’s Note: This post is from 2009.] No, I’m not talking about TV advertising. I’m talking about something like what This American Life does. It started as a radio show, of course, and became a TV show, a podcast and a bunch of other things. But I wouldn’t be surprised if it’s most successful form is as a live show. Other NPR favorites …

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#TBT

#TBT: 2 Frame-Breaking Strategies for Theaters to Build Audiences Faster

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. It’s about frame-breaking, which he’s talked about before — and it’s important. 2 Frame-Breaking Strategies for Theaters to Build Audiences Faster I have a couple of ideas that are what I consider frame-breakers. Here’s a little snippet from my earlier entry on the topic: “This is a worldwide time of frame-breaking. Almost nothing is too bold to be unacceptable now. Very few of the old norms will withstand the …

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