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Meet Rachel: She Helps the Arts Reach Audiences

Rachel Detamore will be speaking at the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles. A Goldstar venue advisor for Los Angeles, Rachel will be highlighting the importance of discount tickets in generating awareness and exposure to a new audience. So, mark your calendars for April 14-15 at the Millennium Biltmore Hotel. As a Goldstar organizer, we have a special offer for you! 3-for-1: Until February 29, if you register for the conference, you can bring two colleagues for...

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Experience

Are You Really Watching the Super Bowl?

Super Bowl Sunday is here! The Los Angeles Rams will face off against the New England Patriots during Super Bowl LIII in Atlanta. Each year, football fans and non-fans alike look forward to the Super Bowl: the fierce competition, the incredible talent, the commercials, the halftime show -- and the list goes on. But how many of us really watch the game? Recent research from AdColony shows that we don't always have our eyes on the football field. Check out the infographic below,...

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News

Arts Reach Conference: A Triple-Fantastic Deal

Give Arts Reach two days, and they’ll give you the tools and action plan you can put to use immediately to fire up your audiences and donors. And you’ll have a great time in the process! Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 29-30 to the Millennium Biltmore Hotel. Sometimes life (and business) throws curveballs. That’s why Arts Reach is bringing together professionals to collectively think outside...

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News

News & Noteworthy (Week of May 10)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em! Sharing Space, Orchestra Boosts Students' Performance: Eight years ago, one of Europe's best-known orchestras, Deutsche Kammerphilharmonie Bremen, began sharing a building with a secondary school in the northern German city of Bremen, reports Matt Pickles for BBC. "Since then the school's...

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News

Catch Jim’s Panel at Arts Reach: Is Your Marketing Working?

Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 17-18 to the Millennium Biltmore Hotel. And on October 17 at 1:20pm, Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. Here’s a brief description of the panel: “Ask again later” ... is that what you get when trying to figure out if your...

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#TBT

#TBT: All Cake, No File, All Good

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: All Cake, No File, All Good. This post started in my mind as simply an appreciation for an event being produced by the Actors' Gang in Los Angeles called All Cake, No File [circa 2009]. It’s a combination of a cooking show and a tribute to Johnny Cash, which is pretty cool for reasons that if you really understand the live entertainment business today, you’ll understand. But the more I thought...

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Marketing

Promote Your Work, Calm Road Rage

With their current project, the Billboard Creative is not only bringing attention to emerging artists’ work, but also soothing road rage across Los Angeles. The Los Angeles-based nonprofit turns unused and remnant billboards into public art, displaying emerging and established artists' work at different locations around the city. “What's so special about The Billboard Creative project is the fact that it turns the city of Los Angeles into a gallery,” said one of the featured artists, Panos Tsagaris, in this Huffington...

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News

Appearing at TEDxBroadway 2014: Magician Todd Robbins

You take your seat. The lights go out. The doors are locked and a voice booms that you can’t get out. This is the beginning of Todd Robbins’ Play Dead, an interactive theatrical experience that just finished an extended run at the Geffen Playhouse in Los Angeles. While you listen to “true ghost stories about real people and unholy resurrection” and watch eerie stage illusions, a pair of unexpected hands might even startle you with their touch. It’s a...

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