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Technology

5 Ways SEO Is Changing in 2017

As readers of this blog know, SEO is constantly changing. It can be a little tough to keep up with sometimes, but the benefits (i.e. more people finding your events) are worth it. To help get a jump on your 2017 SEO strategy, check out this advice from Builtvisible writer Daniel Butler. He outlines a few ways SEO will change in the coming year and what you can do to make sure your site stays optimized. You can read the...

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Marketing

3 Tweaks to Make to Your SEO Strategy in 2016

SEO (Search Engine Optimization) is always evolving, and what worked last year may not fly this year. SEMRush outlined a few ways to adjust your SEO strategy in 2016, taking into account the latest Google updates and consumer preferences. See three especially important tips below, and check out all six here: 1. "Monitor for Google updates First and foremost, if you’re not already monitoring for upcoming updates, you should be. Rumors of an impending Google Algorithm update are enough to give any...

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Technology

Local SEO: How Audiences Find Your Events

While there are exceptions, most live entertainment organizations rely on locals to attend their events. So how do you reach people in your area? Local SEO. SEMRush.com shared a few tips to optimize your website for local SEO. You can read the full article here, and check out this helpful infographic below to see how Starbucks manages to succeed with local SEO even though they're a global brand: Got a comment or question? Join the conversation on Twitter or Facebook.

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