Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Why Do People Go to Live Events in the First Place? Last week, I talked about the NFL’s small problem with attendance. It’s a real issue, more for the potential future ramifications than today, but let’s keep it in context. This is a problem that, in other leagues, would go by a different name. For example, “fantastic, runaway success.” Heck, there are more teams at 100% attendance or higher than...

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Recently, Bloomberg asked me to talk about the impact of mobile adoption on live events, and some of you may have seen that segment. The reason they were interested in having me there is that over the last couple of years, Goldstar has put a tremendous effort into understanding and being part of the platform shift currently happening among consumers toward mobile devices. As a veteran of the original World Wide Web explosion of the late '90s, this mobile transition...

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