Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. For New York respondents specifically, the average response score was also 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to …

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Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. Why Do People Go to Live Events in the First Place? Last week, I talked about the NFL’s small problem with attendance. It’s a real issue, more for the potential future ramifications than today, but let’s keep it in context. This is a problem that, in other leagues, would go by a different name. For example, “fantastic, runaway success.” Heck, there are more teams at 100% attendance or higher …

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Recently, Bloomberg asked me to talk about the impact of mobile adoption on live events, and some of you may have seen that segment. The reason they were interested in having me there is that over the last couple of years, Goldstar has put a tremendous effort into understanding and being part of the platform shift currently happening among consumers toward mobile devices. As a veteran of the original World Wide Web explosion of the late ’90s, this mobile transition …

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