Archives

Advertising

Are Free Samples the Secret to Selling Out?

It's a familiar scenario: You're in the food court when someone offers you a sample. Sometimes that sample is good enough to make you rethink your usual order and try what the new place has to offer. It works with lunch, why not with theater? That's the idea Ken Davenport has over on his blog, The Producer's Prospective. He suggests getting your show out into the world via local news, street corners, cabaret nights, whatever it takes. And while your...

Read More

Fans

Are Critics too Tough on New Musicals?

These days the overwhelming majority of musicals being staged are revivals or based on something (books, movies, etc.). It's not hard to understand why -- putting on a new musical is a huge undertaking and carries enormous risk. Until you perform it, you really don't know how audiences will react, which isn't the case with Phantom or Oklahoma. This risk made Lyn Gardner over at The Guardian ask whether theater reviewers should take it easy on new musicals, therefore giving...

Read More

ICYMI

In Case You Missed It

Each week we gather up stories that are worth a read. And now, in case you missed them ... Is your marketing sharing your story? The experts over at KISSmetrics explain why it's a must for brands, even (or especially) live entertainment brands.  Sure, it's the name of this blog but is "selling out" what you should really be striving for? Goldstar CEO Jim McCarthy explains why that's not necessarily how you should measure your success. Can the "little guys" learn anything...

Read More

Marketing

Is Live Entertainment an Industry?

For this series, we’ve reached into the vault to share a few pieces that are still relevant today. I might be the only person who refers to “live entertainment” as an industry. Most people I deal with professionally say that they're in the concert industry, professional sports, theater, arts or something specific like that. So I’m the oddball when I say that live entertainment, meaning all of these diverse things, is an industry that has important shared considerations across all...

Read More

Pricing

Several Non-Opinions About Ticket Pricing

For this series, we've reached into the vault to share a few pieces that are still relevant today. • Tickets to live entertainment and arts, like everything, respond to market forces. Whether you or I like it, love it or hate it, nobody gets to defy gravity. The physics of supply and demand are not a switch that gets turned on or off. Except at the point of a gun. • The nature of the market is extremely complex. It’s at...

Read More

Experience

Our Story, and We’re Sticking To It

For this series, we've reached into the vault to share a few pieces that are still relevant today. Here are the things that are at the core of what we do at Goldstar. They’re things we believe, and we try to make everything we do support these beliefs: We believe that live entertainment is meaningful and special to people. It’s not just a couple hours of fun. Watching TV is fun. Playing Angry Birds is fun. But we believe live entertainment...

Read More

Bright Ideas

Gravitational Pull

We talk a lot about how to make a live entertainment and arts event or venue successful, but there’s one topic that’s hard to talk about. And it’s the most important one of all. It’s the question of what I call Gravitational Pull. In nature, an object with a lot of mass (let’s say, our sun) literally pulls objects toward it. The Earth holds the (much smaller) moon in an orbit because of gravity and that gravity is caused by...

Read More

News

What the NFL Can Learn From Broadway, or I’m an Indian Too

Recently, 50 members of the US Senate signed a letter urging the NFL to change the name of the Washington Redskins. The name of the DC team has been under scrutiny for some time now, and the issue has proven to be just as divisive as the daily politics the Capitol is known for. If you’ve kept up with any of this, you’ll know that among the reasons the name has not been changed include: "We have a fight...

Read More

Marketing

Hockey Conundrum Continued …

You’re missing an amazing Stanley Cup Finals. How do I know you’re missing it? Well, I don’t really, but the odds are in my favor. Despite the fact that ticket prices for the event are absolutely off the chart, especially in New York, TV ratings are pretty soft. Saturday’s unbelievable double overtime Game 2 in Los Angeles cost hundreds and hundreds of dollars to get into, but only got a 1.7 rating. True, it was a Saturday night, so it won...

Read More

ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them ... TV and Broadway producers Amy Sherman-Palladino and Dan Palladino sat down with Vulture's Denise Martin to give insight into their play Violet and the demise of Bunheads. Even if you're extremely careful with your ticket pricing you may be setting yourself up for failure just by doing the wrong math. Goldstar CEO Jim McCarthy shares why thinking in terms...

Read More


Sign Up for Emails

VIEW PAST ARTICLES