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Meet Rachel: She Helps the Arts Reach Audiences

Rachel Detamore will be speaking at the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles. A Goldstar venue advisor for Los Angeles, Rachel will be highlighting the importance of discount tickets in generating awareness and exposure to a new audience. So, mark your calendars for April 14-15 at the Millennium Biltmore Hotel. As a Goldstar organizer, we have a special offer for you! 3-for-1: Until February 29, if you register for the conference, you can bring two …

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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: “By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.” If we hope to reach this generation — and, according to Bump, we …

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Marketing

What Is Mindful Digital Marketing?

Most of us have heard of — and probably engaged in practices that promote — mindfulness. According to Ria Sankar for Search Engine Journal, the principles we apply when doing mindful practices like yoga can also be applied to digital marketing. Sankar writes: “The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective.” She outlines how these four …

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Experience

This Is the Experience Economy

Jim has written about the value people place on live entertainment and how it continues to rise. In Zachary Small’s article for Artnet News, Small points to a museum in New York that’s capitalizing on the experience economy. Fotografiska New York “is looking to create an immersive experience,” writes Small. He continues: “The museum is betting that in a city where tickets to the Museum of Ice Cream cost $38, visitors will be willing to pay for the privilege of …

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Marketing

Let’s Talk About SEO

Jason Barnard explains on the SEMrush Blog how SEO works and why it’s so important. After catching us up to speed, Barnard outlines a successful SEO strategy. Here’s one piece of his advice below, then read his entire article here: “For your SEO strategy to be successful, you must trigger as many of the signals that Google is looking at as possible. A helpful way of looking at how all these individual actions fit into an overall strategy is to …

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because …

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Marketing

Consistency Across Every Channel, and Other Brand Identity Tips

In order to achieve success today, “you must stick out among the noise,” writes Ron Lieback for Search Engine Journal. Lieback lists 10 essential elements to create and sustain brand identity. We share one tip below, then read the rest here: “Consistency Across Every Channel When creating and building your brand identity, keep your messaging and voice consistent across every channel of communication. The social media channels are obvious but don’t forget your blogs, guest blogs, website copy, PR efforts, …

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