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Marketing

How to Apply Storytelling to Your Marketing [Infographic]

In live entertainment we're in the business of telling stories, but that sensibility doesn't always stretch to our marketing goals. But the folks at CopyBlogger say it should. Check out their infographic below for tips to add story elements to your marketing:Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

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Marketing

3 Ways to Score Press for Your Show

Recently on Entrepreneur, writer Murray Newlands shared tips to help startups gain press. However, we think there's a lot that live entertainment organizations (and frankly, everyone) could learn from this advice. Here's a breakdown:Step 1: Find journalists that fit your "niche." For example, if you're a local theater company the local newspaper is an obvious choice, but you could also reach out to theater bloggers, college newspapers' entertainment sections and publications and websites that cover interesting events in your...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.Got a comment or question?...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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News

TEDxBroadway Is Teaming Up With the Next Generation of Innovators

When the fourth annual TEDxBroadway returns Monday, February 23rd, 2015 to New World Stages in New York City, it will include some very special attendees in “The Loft.” We’re inviting the next generation to participate in shaping the future of Broadway with the TEDxBroadway Young Professional and Student Programs."Some of today's most influential people in the Broadway ecosystem come to TEDxBroadway, but we want to make sure that some of tomorrow's most influential are there too,” says Damian Bazadona,...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.Got a comment or question?...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Brilliant

Best Musicals By the Numbers (Infographic)

Ken Davenport shared a fascinating inforgraphic on his site highlighting all sorts of interesting aspects of the Best Musical-winning productions. Check out a snippet of the infographic below, and head over to The Producer's Perspective for the full run-down.

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Experience

#TBT: Is the Power of Live Experiences Just a Trick?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim:Humans tend to mimic those around them, even without knowing it. Two people talking, assuming they like each other, tend to start mimicking each other’s mannerisms and turns of phrase within just a few minutes. Take the most banal song in the world and have 1,000 people sing it slowly, like an anthem, and you might tear up, even if it’s just the “Gilligan’s Island” theme. You may not...

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News

Will You Be at the Arts Reach Conference? Come Hear Jim’s Keynote Speech!

Are you planning on attending the National Arts Marketing, Development and Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles today? If so, make sure you catch Goldstar CEO Jim McCarthy's keynote speech: "The Great Jump Ball: The Decade Where Everything Is at Stake."Jim will be talking about the changing demographics and technology that have led to this new cultural phase. Find out what you need to know to "Win in the New World."For more details, check out...

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