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Goldstar Launches in Detroit

Goldstar (Selling Out's parent company) already helps more than 5 million people find fun things to do on a regular basis. Now, we're letting the good folks in Detroit get in on the action."Detroit has such a vibrant and dynamic cultural scene," says Jim McCarthy, CEO, Goldstar. "Since our goal is to bridge audiences with great live entertainment events, heading to Detroit is a no brainer for us."Last week Goldstar officially launched in Detroit, offering members tickets to events from...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Selling Out With

Selling Out With Jessica Cheetham

We've talked about the immersive and experimental theater trend before, from interesting takes on the idea to its growing popularity. But if you've been wondering how you might be able to get in on the fun, you'll love this advice from Jessica Cheetham, Artistic Producer for Root Experience, a theater production company in England.Cheetham and her team have put together shows like The Rise and Fall of Geo Goynes, which takes participants on a wild secret mission through the...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Bright Ideas

3 Social Media Marketing Tips From the Pros

The team over at toprankblog.com (a site dedicated to online marketing) recently shared their best social media tips based on marketing case studies. Check out the full article to see all 20 of their tips (many are really great), or see the three we thought especially applied to live entertainment below: "Tip 1: Use social media to encourage your audience to participate in and contribute content in a meaningful way. If the content connects with their own experience in a meaningful way,...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

Read More

Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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News

Get to Know TEDxBroadway 2015 Speaker … Kirsten Sabia, VP of Marketing for the PGA Tour

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves.Kirsten Sabia is Vice President of Marketing Services for the PGA TOUR, where she oversees marketing efforts for the TOUR’s owned and operated tournaments. Significant accomplishments at the TOUR include leading the organization’s charitable campaign, “Drive to a Billion,” in 2005; the rebrand of THE PLAYERS...

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Experience

Taking “Immersive” Theater to a Whole New Level

A typical theater experience: You buy your tickets, arrive at the theater, maybe grab a drink or a snack, settle into your comfortable seat, silence your phone and enjoy the show.The experience of "trespass theater": You buy your tickets and wait for the secret meetup location to be revealed. You arrive in a dark alley or abandoned warehouse, surrender your cellphone and board what looks to be a condemned boat. As you float down the river you watch the...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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