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Vinyl Is Cool, But …

That seems to be the sentiment for most people in the music business. Yes, vinyl sales are going up, but no, it's still not a huge part of where the money is coming from.Rolling Stone recently reported on this trend, saying:"This sentiment of 'we love vinyl but . . . ' is common among top record executives. 'We welcome it. It's a sexy, cool product. It represents an investment in music that's an emotional one,' says Tom Corson, president of Sony-owned...

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Marketing

The True Meaning of “Digital” Marketing

We truly live in a digital world …Sorry. I fell asleep as I was writing the previous sentence. If there’s a more trite phrase than “we live in a digital world,” it’s probably “your marketing should be digital.”* So trite, in fact, many people have forgotten the true meaning of the word.“Digital” means information that’s represented by a discrete number. “Let’s meet at 10ish,” and “Let’s meet when the shadow of the cathedral spire hits the fountain in the...

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News

Get to Know TEDxBroadway 2015 Speaker … Osh Ghanimah

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, 2015 at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves.Osh Ghanimah is an actor and the founder and CEO of Broadway For All -- a NYC-based nonprofit born out of his fellowship through the Office of the President at Harvard University. Broadway For All is a summer conservatory led entirely by Broadway and TV/film...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Marketing

How NFL Fans Use Mobile and What it Means for You [Infographic]

Whether or not you're working in (or even interested in) sports, this infographic from Thinknear.com has tons of valuable insights. One of the most intriguing finds is that NFL fans use their phones whether they're watching the game from home or in the stadium -- meaning, they're always connected. Are there ways you can utilize this information for your own marketing strategies?Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Facebook Knows Your Customers Better Than Their Families Do

Are you taking advantage of this fact?Popular Science recently posted about a study that showed Facebook can accurately judge a persons personality (thanks to their "likes" and other information) better than their family, roommates, friends and work colleagues. The only people who know better than Facebook? Their spouses.So what does that mean for your business? Well, familiarizing yourself with Facebook's insights and metrics seems like a good start to better understanding your customers as does posing questions and surveys...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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#TBT

#TBT: Learn Three Marketing Strategies of Modern Circuses

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.  Learn Three Marketing Strategies of Modern Circuses There’s a whole new breed of circuses these days, and in not a single one is anybody sticking his head in a lion’s mouth. It’s an extremely healthy subgenre that's strong and growing. Obviously, the leader of the pack is Cirque du Soleil, but they’re no longer alone. There’s also: Spiegelworld, Teatro ZinZanni, Lucha VaVOOM, Cirque Berzerk and Cirque Shanghai, among others. In short, if you’re in the live entertainment business...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Fans

Grateful Dead Announces Farewell Concert

One of the music industries most successful bands (despite never really having a hit song), the Grateful Dead was remarkable at building community and creating a story around their music and their fans.As Jim wrote in his earlier blog post, Sometimes it Takes the Dead to See the Future:"The Grateful Dead were decades ahead of the rest of the live entertainment business in a number of ways. ... 'Building a scene' and 'never standing in the way of your fans,'...

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