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Twitter Highlights and Must-Sees From TEDxBroadway 2015

Did you attend TEDxBroadway yesterday? It was an exciting and insightful day for sure. But even if you missed the action, we've got some of the best lessons, questions and shenanigans from the day below. Oh, and if you want to see videos from the day, head over to @TEDxBroadway. Some intriguing questions that were raised: Some important lessons learned: Some fun stuff you'll wish you hadn't missed:Got a comment or question? Join the conversation on Twitter or Facebook. 

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Bright Ideas

Getting Creative When Bridging the Convenience Gap

Jim has talked about the idea of the Convenience Gap before, comparing it to the difference between a delicious lunch you need to walk a few blocks to get versus the mediocre lunch sitting on your desk. As he puts it:"Live entertainment IS that much better, but less convenient lunch. Other forms of entertainment are more convenient, many of them literally at consumers’ fingertips, just like the not-so-great lunch that’s right on your desk. So it’s important for people marketing...

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News

Commercial vs. Critical Success: Oscar Edition

In what's now become typical of the Academy Awards, the nominees don't exactly reflect the year's top box office picks. CNN Money pointed out that if you went by ticket sales, then American Sniper would win nearly all the awards -- it knocks out Best Picture favorite Boyhood by a whopping $281 million -- but few are predicting it to do so.It can sometimes be a similar story in live entertainment. As Jim said in his post Quality Is...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Innovation

Hamilton Shows How to Merge the New and Familiar in a Powerful Way

Jim described the formula for a winning show in his earlier post, How to Resolve the Battle Between the New and the Familiar:"What do you call something, even if it’s good, that you’ve seen over and over again? Boring. What do you call something so new and different that it doesn’t make any sense to you? Weird. Most live entertainment content falls in between those poles, of course, but as a creator, curator or marketer of stuff in your venue, which is...

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#TBT

#TBT: Two Types of Dynamic Pricing (And I’ll Tell You Which Is My Favorite)

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim.Two Types of Dynamic Pricing (And I'll Tell You Which Is My Favorite) As I have foretold for years, dynamic pricing is not just coming but has arrived in the live entertainment biz. It’s most widely adopted in sports, but has made inroads in the arts and concerts as well. Every now and then, I find it useful to stop and give people a little reminder about dynamic pricing, and in...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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News

Get to Know TEDxBroadway 2015 Speaker … Benjamin Scheuer

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves.Get to Know Benjamin ScheuerBenjamin Scheuer is the writer-performer of the one-man musical THE LION, produced in London, Edinburgh and New York. Called “the best new musical this year” by The Huffington Post, THE LION will be on stage from February through April 2015 at the...

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News

Vinyl Is Cool, But …

That seems to be the sentiment for most people in the music business. Yes, vinyl sales are going up, but no, it's still not a huge part of where the money is coming from.Rolling Stone recently reported on this trend, saying:"This sentiment of 'we love vinyl but . . . ' is common among top record executives. 'We welcome it. It's a sexy, cool product. It represents an investment in music that's an emotional one,' says Tom Corson, president of Sony-owned...

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