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Are You Afraid of Your Audience?

Getting feedback in almost any aspect of life is hard -- what if people hate what you're putting out there? Or what if you don't want to make the changes that people suggest? But, of course, ignoring feedback is rarely a strategy for success.As Jim has pointed out in his post Being Curious About Your Audience Is a Good Marketing Tool: "When it comes to marketing anything (and certainly live arts and entertainment), it’s dangerous to keep holding on to...

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Technology

Friday Fun: What’s Your Perfect Band Name?

Corncob, The Singles, Scarlett Johansson -- what's your ideal (real or fake) band name?To help you figure it out, The A.V. Club recently reported on the site Is This Band Name Taken, which helps you answer that exact question. (Selling Out is still available, so watch out for a potential future blog band.)We thought it would be a fun Friday distraction to have everyone share their band names -- whether it's your actual name or the made-up one you'd...

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Bright Ideas

How Poetry (Yes, Poetry) Became a Profitable Business

Poets, like most artists, don't go into the profession to get rich -- but that doesn't mean they can't. Elizabeth Segran at Fast Company recently reported on a poetry-writing group, The Haiku Guys, who are earning $250 an hour writing poetry at events. As the article says: "[Founder Lisa] Markuson believes that people are drawn to them because poetry now seems like a foreign art; the slow process of poetry-writing often feels like a stark contrast to the fast pace of...

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News

Wicked’s First National Tour Is Heading Out of Oz

Playbill reported that the first national tour of Wicked is ending its run after exactly 10 years on the road (the second national tour will keep on flying).You can read all about the incredibly impressive show here, but we've also pulled out some shocking stats below:The show earned $790 million in grosses over its run. The tour has done 4,160 performances, 124 engagements and took in an average of $1.5 million weekly. More than 10.3 million people have enjoyed the show...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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News

Will Your Next Performance Space Be in a Mall? Possibly

A dramatic play held next door to a Cinnabon may not seem ideal or even acceptable to some, but it may be a reality soon enough.Alana Semuels at The Atlantic recently reported on the many closures of suburban malls and new efforts to revive these abandoned spaces. Malls across the country have become churches, office buildings, hospitals, parks, and yes, even performance spaces. As the article says: "The City Center Mall in downtown Columbus, Ohio, closed in 2009, and was converted...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Marketing

Do You Share Reviews of Your Shows? It May Make or Break Your Sales

How important are reviews of products, events or other services? According to this post on Top Rank Online Marketing Blog, extremely important.As the infographic below shows, nearly everyone looks for reviews before they buy and consider them an important part of their decision-making process. Are you making an effort to gather and share reviews of your events?Read More: Quality Is What People Say It Is When Bad Reviews Turn Into a Win You Can Tell When Something's Alive and When It's Not How...

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News

Movie Theaters Are Having Their Best Year Ever. What Does That Mean for You?

At the Oscars this past weekend, Jack Black sang about the demise of movies, how people are only watching "the screens in our jeans." But as Drew Harwell at The Washington Post reported, that's just not true:"Analysts expect that box-office revenue this year in the United States and Canada will soar past $11.5 billion, outpacing the record $10.9 billion set in 2013, when blockbusters such as Frozen and the second Hunger Games movie debuted." Turns out people are seeking in-theater experiences more...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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