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You’re Always Too Busy to Go to a Show You Don’t Care About

For the next few days, count the number of times people tell you they’re busy. Chances are, you’ll hear it a few times, especially if you bump into people you haven’t seen in a while. “I’m so busy” has become, I think it’s fair to say, just something that most people say automatically. Instinctively, we all know that and pay it no mind. Oh, we’ll make the sounds that you’re supposed to make when someone tells you that they’re busy,...

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Brilliant

San Francisco Symphony Mixes in Old With New

Awhile back Jim talked about How to Resolve the Battle Between the New and the Familiar. On the topic, he said:"What do you call something, even if it’s good, that you’ve seen over and over again? Boring. What do you call something so new and different that it doesn’t make any sense to you? Weird. Most live entertainment content falls in between those poles, of course, but as a creator, curator or marketer of stuff in your venue, which is better?...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Bright Ideas

Increase Your Website Sales With Psychology [Infographic]

Those of us in the arts are certainly no strangers to using psychology when it comes to creating a compelling story and piece of live entertainment, but why not expand that to getting people to buy tickets to the show in the first place?The folks over at Hubspot have outlined ways you can use psychology to increase your website conversions. Check out the full post here or the infographic below:Got a comment or question? Join the conversation on Twitter...

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Selling Out With

Selling Out Editors’ Picks for 2014: “Selling Out Withs”

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at one of our favorite features on the blog: "Selling Out With" profiles. See what some of the biggest names in the live entertainment industry had to say this year (click on any title to read more on the topic):Selling Out...

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Technology

Selling Out Editors’ Picks for 2014: Technology & Looking Ahead

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at technology and what we can expect in live entertainment in the years to come. See what Jim had to say about this in 2014 (click on any title to read more on the topic):Why Do Mobile? Three Good Reasons "The #SuperMobility...

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News

Author Ayad Akhtar, Set Designer Kacie Hultgren and More Added to 2015 TEDxBroadway Lineup

TEDxBroadway has added six new speakers to the lineup for Monday, February 23, 2015, at New World Stages (340 West 50th Street) beginning at 11:00am. Tickets are priced at $100. · Ayad Akhtar is an author, screenwriter and playwright whose debut novel American Dervish was named to several Best of 2012 lists, including Kirkus Reviews and O: The Oprah Magazine. His play Disgraced premiered at New York's LCT3/Lincoln Center Theater in 2012, won the Pulitzer Prize for drama in 2013 and is currently...

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Customer Service

Selling Out Editors’ Picks for 2014: Customers

Can you believe 2014 is almost over? The year has certainly flown by for us. To reflect back on it, we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. This week, we’re looking at the best ways to treat and relate to your customers, which is essential to the success of any live event. See what Jim had to say about customers in 2014 (click on any title to read more on the...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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News

Goldstar Launches in Detroit

Goldstar (Selling Out's parent company) already helps more than 5 million people find fun things to do on a regular basis. Now, we're letting the good folks in Detroit get in on the action."Detroit has such a vibrant and dynamic cultural scene," says Jim McCarthy, CEO, Goldstar. "Since our goal is to bridge audiences with great live entertainment events, heading to Detroit is a no brainer for us."Last week Goldstar officially launched in Detroit, offering members tickets to events from...

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