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Bright Ideas

Are You Running a Museum or a Shop?

Why do kids love museum shops? In fact, why, when you have a beautiful, expertly curated building full of artifacts, art and exhibits do you see and feel so much energy around that museum’s gift shop?Before jumping to the conclusion that people are just crass consumers, pause a minute. I think there’s something more to it.A shop, especially the really fun ones that a great museum puts together, is a living thing. The goods might be tacky or ephemeral,...

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News

A Show You Should Sleep Through?!

Generally it's a bad thing when your audience falls asleep during a performance, right? But for a few new shows, that's exactly what they're after. Melena Ryzik at The New York Times reported on a new trend of theater and art showings that are pairing sleep with performance with spectacular results.Ryzik spoke with our friend Randy Weiner (read about his stellar shows Sleep No More and Queen of the Night here), who said "he felt jealous when he heard...

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ICYMI

In Case You Missed It

Each week we like to share a handful of stories that caught our eye. And now, in case you missed them ...Ken Davenport shared a few fun quotes overheard at The Broadway League Conference. One of our favorites: “Passion can’t be taught.  But it can be contagious.” – Victor Hamburger, Director of Marketing at ASU GammageMichael Sam is garnering headlines as the first openly gay NFL player. Goldstar CEO Jim McCarthy shared some insightful commentary on what the theater...

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Experience

Goldstar User Review: The Venue Matters

While not every live performance can be on Broadway or in a grand theater, this Goldstar user review does present evidence that finding a worthy and compatible venue for your show can make a difference in the overall enjoyment. Also, a fun show at a cool venue = people coming back for more shows, which is always a win.From The Oregon Tail Burlesque: You Have Died of Sexy show at Gorilla Tango Theatre in Chicago: "What a performance! I will...

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News

Experts Answer Important Question: Why Is Opera Important?

While nearly everyone in the live entertainment industry likely has an answer to this question, we enjoyed reading the responses from the collection of opera experts The Guardian rounded up. You can read the full article here, but we've included a few favorite quotes below:  "The combination of dramatic narrative, stagecraft and music, and especially the range and vulnerability of the human voice, make opera the art form that comes closest to expressing pure emotion." -- Richard Mantle, general director, Opera...

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News

Attending a Play is (Almost) Better Than a Raise

Of course, we've always known the benefits of live entertainment, but now there's scientific proof that seeing a play is good for you.Nicola Merrifield at The Stage reports on a study that discovered people who see at least two plays a year have a health and well being boost equivalent to a £1,000 (or $1,695 in America) annual pay raise.Other well being boosters include attending music performances, participating in sports and visiting the library. If that's not motivation to get...

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Bright Ideas

Anybody up for a New Golden Age? I’ve Got an Idea …

Let’s talk about a very successful and powerful concept that I don’t believe is being put to full use in live entertainment, even though it’s working extremely well in other parts of the entertainment business.Call it a "series" or a "franchise," but either way, both books and movies have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base.Of course, the movies have taken...

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Bright Ideas

Is Live Entertainment a Competitive Field?

There’s something sinister about the question “Who’s your competition?”On the one hand, it’s simple enough. If you’re the RED cola maker, then the BLUE cola maker is your enemy. Metaphorically, if the RED cola ship wandered into the same water as the BLUE cola ship, they’d go at each other with cannon and gun 'til somebody won.So who’s your competition? Who would you shake your fist at angrily and say “Bastards!”?And furthermore, given the Convenience Gap faced by all...

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ICYMI

In Case You Missed It

Each week we're sharing a few stories we found interesting and worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy illustrates how live entertainment is on the wrong side of the convenience gap -- and how that doesn't have to be a bad thing.Over on Top Rank Blog, Lee Odden got some of the top marketing professionals around to share their marketing predictions for 2015.We had a chat with the incredibly talented and successful...

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Selling Out With

Selling Out With Randy Weiner

Randy Weiner and his partners are at the forefront of immersive theater, creating productions like Sleep No More, which takes place in 93 different rooms that audiences can wander through freely, and Queen of the Night, an interactive performance in a formerly abandoned nightclub. The playwright/producer and his team constantly strive to do something different – and it's working. Here he explains what makes his shows so successful and also why he might be making the switch back to...

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