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Innovation

Jazz at Lincoln Center to Become a Global Brand

We love a good success story, even better when it started with a bit of a risk. Jazz at Lincoln Center began in 1987 and after many successful years it's poised to become a world-wide phenomenon. The Economist looked at the history of the production and where it plans to go in the future. You can read the full article here.

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ICYMI

In Case You Missed It

We've gathered a few interesting articles that caught our eye this week that are worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy discussed how important live entertainment is -- but cautioned against getting too cocky. Ready why here.Ken Davenport shared three things he thinks are wrong with Broadway marketing over on his blog, The Producer's Perspective. Even if you're not producing on Broadway, there are still lessons to take away from it.The...

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Experience

Remembering Your First Theater Experience

We've been talking about children's entertainment a lot on SellingOut.com and Lyn Gardner at The Guardian offers further proof of just how important it is. She shared the stories of her early theater-going experiences and how they changed her life, and included the memories of a few others as well. A standout quote: "I recently ran into one of my daughter's primary school friends and she reminded me of the time we went to see the London Bubble's terrific Wonderland:...

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Marketing

Live Rules! (But Don’t Get Cocky)

I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well, ever.So live is where it’s at. Hooray for us! But this article reminded me that the real strength of a business model comes...

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ICYMI

In Case You Missed It …

A few stories from this week that we found interesting …Goldstar CEO Jim McCarthy shared an important lesson about pricing. Make sure you're not making this mistake.Disney announced new policies for same-day tickets for Aladdin and Newsies. Michael Gioia at Playbill has the full story.Lyn Gardner at The Guardian asks if theater critics need to widen the shows they choose to critique beyond the "obvious."Alexandra Coghlan of New Statesman shares her experience at one of the most intimate opera...

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Bright Ideas

Kids Shows That Get It

Earlier today Goldstar CEO Jim McCarthy talked about creating children's entertainment that appeals to both kids and adults. Noted authors J.R.R. Tolkien, Maurice Sendak and Neil Gaiman are all on board with the idea and we found a few live entertainment shows that are as well.According to Goldstar reviewers, these shows are great examples of entertainment that's just fun -- plain and simple, no matter what your age:From Family Improv Comedy Show in Atlanta:"My family loved our night out...

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Experience

More about Making Great Work for Children

A couple weeks ago, I talked about how children are a great audience for live entertainment that isn’t being served well, and a lot of people responded supportively to this idea.Thinking more about that, one of the reasons that not enough of this content is being produced is that there’s a false assumption that if it’s “for” children, it isn’t “for” non-children. Being almost entirely non-children themselves, the people who produce this kind of content want to program for...

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Experience

Monday Pick-Me-Up: If/Then Cast Sings “Seasons of Love”

Having a case of the Mondays? This video of If/Then cast members singing "Seasons of Love" from Rent with charity auction winners will put a smile on your face.

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Experience

Why Live Event Venues Are Never Full for Long, and Why That’s OK

Fifty percent of seats for live entertainment go unsold. Or is it 40 percent, or maybe 35? Different analysts and executives from major ticketing organizations have been quoted over the years at different numbers, but let’s just agree that it’s a substantial percentage, and a staggering raw number.But it’s also a classic “glass (or venue) half-full or half-empty” kind of question. Is the unsold seat total a bad thing, or is it more complex than that?Let’s work through it....

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ICYMI

In Case You Missed It

• Words are powerful, but when you use the wrong words to describe your business you might as well be speaking nonsense. Goldstar CEO Jim McCarthy explains why words like "guest" aren't the right way to go in live entertainment.• The Royal Opera aims to grab a younger audience by slashing prices and performing a risqué show for opening night. And that's only the beginning …• Earlier this week, we chatted with artistic director Jack Reuler from Mixed Blood...

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