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Customer Service

Highlights from Jim’s Twitter Chat: Why Customer Service Is the Best Investment You Can Make

On Thursday, September 25, Jim chatted with Shoshana Fanizza of Audience Development Specialists. The pair answered tons of questions and shared plenty of advice on how to use excellent customer service to grow your fan base and increase revenue. You can see the full conversation by searching #auddev on Twitter or check out the highlights below:For more on-going advice, follow Jim on Twitter @goldstarjim.

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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Fans

Remember: It’s Not About You

Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you.If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment organization with their money and their passion, you’ve simply got to understand what’s important about what you do is not you, but them.It’s counterintuitive in...

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Experience

What Virtual Reality Means for Live Entertainment

As Jim mentioned earlier, the value of live entertainment is growing, so clearly people aren't ready to head 100 percent into virtual reality just yet.But this story over on Wired.com makes us wonder: Will there eventually be a form of entertainment that merges virtual and live mediums?Author Dan Ostrower explores the many developments in this new technology but points out the obvious lack of anything "real" -- like touch, smell and frankly, the aspects that make live entertainment so...

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Pricing

The Value of Live Entertainment: Still Growing

The value people place on live entertainment continues to rise.I don’t understand why people in the live entertainment business obsess so much about the increased cost of delivering live entertainment and think so little about the crazy upward trend in the price the market is willing to pay.By looking back a few years, you can see this change very clearly. My example is always Bruce Springsteen. In 1985, I bought the Born in the U.S.A. album and, at almost...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this.Event image from the Red Hot Chili Pipers -- who knew bagpipes could be so wild?   

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Bright Ideas

Utah Symphony Thinks Outside the Concert Hall

What's better than a night at the symphony? How about a night at the symphony and a national park?David Mermelstein for The Wall Street Journal recently reported on The Utah Symphony's plan to combine their lovely music with the beauty of nature for what's sure to be a memorable concert series.Not only will this give audiences a unique concert experience, but the symphony's maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor)...

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Experience

Meet the Men Behind the Hollywood Bowl’s Spectacular Sound

Back in 1922, when the Hollywood Bowl was first built, the Cahuenga Pass was quiet. No freeway, no traffic, no helicopters or airplanes. Now, of course, there's plenty to distract audiences during a performance -- and it's up to Fred Vogler and Michael Sheppard to keep them focused and keep the musicians on stage sounding pitch perfect.It's a challenge to be sure, but Vogler and Sheppard (with a little help from new equipment installed last year) manage to create the...

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Marketing

Hamlet (or Rather Cumberbatch) Beats Out Beyonce

Who'd have thought that Shakespeare, in this day and age of Instagram and MTV, would have surpassed Queen Bey as the fastest-selling ticket in London theater history?Of course, the Bard owes a debt to another classic character, Sherlock Holmes, or really the actor who plays him, Benedict Cumberbatch.Thanks to Cumberbatch's rabid fanbase, his run of Hamlet coming in 2015 outpaced Beyonce and Jay-Z's "On the Run" tour by 214 percent in searches on ticketing site Viagogo, according to The Wall...

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Experience

Immersive Theater: The New Mainstream?

We've been talking about immersive theater for awhile now (like when we rated it a "buy" in Word Stock Market and noted when it started getting more media attention).It's clearly a cool trend for a lot of reasons -- it shakes up the way people engage with theater, attracts a younger crowd -- and now it's picking up steam all over the world.Backstage.com recently highlighted seven theater companies that are doing immersive theater right, ranging from New York and...

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