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Experience

The Roth Doctrine

Some people I just know I’m going to like before I meet them. Jordan Roth was one of those people because before we ever spent any real time together, I read this article about Jordan and his then-recent takeover of Jujamcyn Theaters.I mention it because there's something in the article that I find myself repeating and emphasizing to venues, producers and marketers all of the time, and which I now call the Roth Doctrine.Leading into it, he describes what...

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Selling Out With

Selling Out With Dan Steinberg

When Lord Chesterfield said, "Never put off until tomorrow what you can do today," Dan Steinberg took his advice to heart. The founder of Square Peg Concerts works around the clock, promoting live shows across the United States -- totaling about 400-plus events last year.By the time Steinberg was 16, he was producing club shows at the Mercury Café in Denver. Now, he’s moved up to putting big names on marquees, from comic Kathy Griffin and singer-songwriter Jason Mraz to...

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Experience

Don’t Tell Me You’re Not Doing This for an Audience

Because if that were true, you’d do it at home or in a closed studio.Dan Visconti, whom I’ve never met, has written a piece that, if I were an expert in classical music, I might have written. It’s called “The Audience Is the Most Important Instrument," and you should read the whole thing.I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in...

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Marketing

If You Name It, It Will Grow

I’ve been using the term “live entertainment” for more than a decade now, and in the last few years others seem to have caught up with me. I drifted into that term because to me, there’s a strong connecting thread between theater, live music, sports, walking tours, Cirque du Soleil-type experiences and whatever else might happen when people are gathered in a physical space primarily for the enjoyment of it.This article asks the question if “alternative theatre” needs a...

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Pricing

How Not to Discount: Part IV

Don't punish buyers who have come to your venue on a discount ticket.The fourth way that you shouldn’t do discounting is to do it in such a way that it’s designed to punish the people buying your discount tickets. This is done by, for example, putting them in the last row of the house when other sections are available, making them wait to be seated after the "regular" patrons have been seated or otherwise creating a little reminder that...

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News

Theater for a New Audience Hopes to Thrive in Brooklyn

A Vagabond Troupe Gets Its First Home.Wow, 34 years without a home and finally settling in Brooklyn! Theater for a New Audience went from a church to a YMCA to a rental building, and finally to a purpose-built home near the Brooklyn Academy of Music and a whole bunch of cultural assets and locations.This should be a great move, and it shows that live entertainment thrives in thriving environments. It’s rare (and difficult) to get success as a live...

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Selling Out With

Selling Out With Damian Bazadona

Damian Bazadona is the President of Situation Interactive, a digital marketing agency with offices in New York, Las Vegas and Los Angeles that spotlights see-it-to-believe-it experiences. He has a knack for connecting his high-profile clients, such as Madison Square Garden, Disney and Cirque du Soleil, with the latest technology. Like a mobile campaign he executed for Blue Man Group in Las Vegas, where he focused on "text and snipe" in conjunction with bus ads. For Bazadona, making sure people...

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News

Can Roseland Ballroom Remain a Live Entertainment Venue?

The property owner  is likely to sell the Roseland Ballroom, which has hosted live entertainment -- dancing, ice skating and a lot of other things -- since the early 20th century. In any case, it’s shutting down the current operation next spring.I am trying to parse this statement, as quoted in Pollstar: “The owners of 239 West 52nd Street have operated Roseland Ballroom for over three decades,” Roseland Development Partners said in a statement. “Managing Roseland has been a...

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Experience

Is Less More in Opera?

I found this article intriguing (and, Lynn Binstock, I would love to give you a forum to talk about this more here on Selling Out), but I’m not sold on the basic premise.Of course, a show (like a company) can have so many resources that it wastes them, or even allow a surplus of resources to blind them, but it doesn’t follow that removing resources makes something more appealing. In the article, Lynn says that her stripped-down and open-hearted...

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News

Jim on Bloomberg Talking Live Events and Mobile

Earlier today, I spent some time chatting with Carol Massar from Bloomberg TV about the future of mobile and live entertainment.

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