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Fans

Remember: It’s Not About You

Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you.If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment organization with their money and their passion, you’ve simply got to understand what’s important about what you do is not you, but them.It’s counterintuitive in...

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Experience

What Virtual Reality Means for Live Entertainment

As Jim mentioned earlier, the value of live entertainment is growing, so clearly people aren't ready to head 100 percent into virtual reality just yet.But this story over on Wired.com makes us wonder: Will there eventually be a form of entertainment that merges virtual and live mediums?Author Dan Ostrower explores the many developments in this new technology but points out the obvious lack of anything "real" -- like touch, smell and frankly, the aspects that make live entertainment so...

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Pricing

The Value of Live Entertainment: Still Growing

The value people place on live entertainment continues to rise.I don’t understand why people in the live entertainment business obsess so much about the increased cost of delivering live entertainment and think so little about the crazy upward trend in the price the market is willing to pay.By looking back a few years, you can see this change very clearly. My example is always Bruce Springsteen. In 1985, I bought the Born in the U.S.A. album and, at almost...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this.Event image from the Red Hot Chili Pipers -- who knew bagpipes could be so wild?   

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Bright Ideas

Utah Symphony Thinks Outside the Concert Hall

What's better than a night at the symphony? How about a night at the symphony and a national park?David Mermelstein for The Wall Street Journal recently reported on The Utah Symphony's plan to combine their lovely music with the beauty of nature for what's sure to be a memorable concert series.Not only will this give audiences a unique concert experience, but the symphony's maestro, Thierry Fischer, hopes it will generate buzz and get more people coming to future (indoor)...

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Experience

Meet the Men Behind the Hollywood Bowl’s Spectacular Sound

Back in 1922, when the Hollywood Bowl was first built, the Cahuenga Pass was quiet. No freeway, no traffic, no helicopters or airplanes. Now, of course, there's plenty to distract audiences during a performance -- and it's up to Fred Vogler and Michael Sheppard to keep them focused and keep the musicians on stage sounding pitch perfect.It's a challenge to be sure, but Vogler and Sheppard (with a little help from new equipment installed last year) manage to create the...

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Marketing

Hamlet (or Rather Cumberbatch) Beats Out Beyonce

Who'd have thought that Shakespeare, in this day and age of Instagram and MTV, would have surpassed Queen Bey as the fastest-selling ticket in London theater history?Of course, the Bard owes a debt to another classic character, Sherlock Holmes, or really the actor who plays him, Benedict Cumberbatch.Thanks to Cumberbatch's rabid fanbase, his run of Hamlet coming in 2015 outpaced Beyonce and Jay-Z's "On the Run" tour by 214 percent in searches on ticketing site Viagogo, according to The Wall...

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Experience

Immersive Theater: The New Mainstream?

We've been talking about immersive theater for awhile now (like when we rated it a "buy" in Word Stock Market and noted when it started getting more media attention).It's clearly a cool trend for a lot of reasons -- it shakes up the way people engage with theater, attracts a younger crowd -- and now it's picking up steam all over the world.Backstage.com recently highlighted seven theater companies that are doing immersive theater right, ranging from New York and...

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Experience

Actors Share Their Tales of Outdoor Theater

Between rowdy audience members and broken mics, stage actors have plenty of things to worry about whenever they perform. Add in rain, wind and drunken passersby and you've got the makings for a disaster -- or a particularly memorable night of theater.Alexis Solosky at The New York Times recently interviewed several actors and crew from the Delacorte Theater and other outdoor venues about their experiences. You can read the full article here but we put a few of our...

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Marketing

Engaging Millennials With Gamification: Gabe Zichermann at TEDxBroadway

Anyone looking to reach a younger crowd (which, frankly, should be just about everyone) should check out this video from the most recent TEDxBroadway. Gabe Zichermann explains what makes millennials tick and how to create live entertainment that appeals to this tricky generation.

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