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Bright Ideas

Anybody up for a New Golden Age? I’ve Got an Idea …

Let’s talk about a very successful and powerful concept that I don’t believe is being put to full use in live entertainment, even though it’s working extremely well in other parts of the entertainment business.Call it a "series" or a "franchise," but either way, both books and movies have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base.Of course, the movies have taken...

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Bright Ideas

Is Live Entertainment a Competitive Field?

There’s something sinister about the question “Who’s your competition?”On the one hand, it’s simple enough. If you’re the RED cola maker, then the BLUE cola maker is your enemy. Metaphorically, if the RED cola ship wandered into the same water as the BLUE cola ship, they’d go at each other with cannon and gun 'til somebody won.So who’s your competition? Who would you shake your fist at angrily and say “Bastards!”?And furthermore, given the Convenience Gap faced by all...

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ICYMI

In Case You Missed It

Each week we're sharing a few stories we found interesting and worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy illustrates how live entertainment is on the wrong side of the convenience gap -- and how that doesn't have to be a bad thing.Over on Top Rank Blog, Lee Odden got some of the top marketing professionals around to share their marketing predictions for 2015.We had a chat with the incredibly talented and successful...

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Selling Out With

Selling Out With Randy Weiner

Randy Weiner and his partners are at the forefront of immersive theater, creating productions like Sleep No More, which takes place in 93 different rooms that audiences can wander through freely, and Queen of the Night, an interactive performance in a formerly abandoned nightclub. The playwright/producer and his team constantly strive to do something different – and it's working. Here he explains what makes his shows so successful and also why he might be making the switch back to...

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Bright Ideas

Monty Python to Broadcast its Last Show

In July, the legendary comedy troupe will provide another hint to the live entertainment industry about what the future could look like by broadcasting The Last Night of Monty Python from the O2 Arena in London to theaters all around the world.If you are still wondering whether the business model-broadening powers of live broadcast aren’t real, here’s the key piece of the article I just linked: “Originally, members John Cleese, Terry Gilliam, Eric Idle, Michael Palin, and Terry Jones had...

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Innovation

Jazz at Lincoln Center to Become a Global Brand

We love a good success story, even better when it started with a bit of a risk. Jazz at Lincoln Center began in 1987 and after many successful years it's poised to become a world-wide phenomenon. The Economist looked at the history of the production and where it plans to go in the future. You can read the full article here.

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ICYMI

In Case You Missed It

We've gathered a few interesting articles that caught our eye this week that are worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy discussed how important live entertainment is -- but cautioned against getting too cocky. Ready why here.Ken Davenport shared three things he thinks are wrong with Broadway marketing over on his blog, The Producer's Perspective. Even if you're not producing on Broadway, there are still lessons to take away from it.The...

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Experience

Remembering Your First Theater Experience

We've been talking about children's entertainment a lot on SellingOut.com and Lyn Gardner at The Guardian offers further proof of just how important it is. She shared the stories of her early theater-going experiences and how they changed her life, and included the memories of a few others as well. A standout quote: "I recently ran into one of my daughter's primary school friends and she reminded me of the time we went to see the London Bubble's terrific Wonderland:...

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Marketing

Live Rules! (But Don’t Get Cocky)

I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well, ever.So live is where it’s at. Hooray for us! But this article reminded me that the real strength of a business model comes...

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ICYMI

In Case You Missed It …

A few stories from this week that we found interesting …Goldstar CEO Jim McCarthy shared an important lesson about pricing. Make sure you're not making this mistake.Disney announced new policies for same-day tickets for Aladdin and Newsies. Michael Gioia at Playbill has the full story.Lyn Gardner at The Guardian asks if theater critics need to widen the shows they choose to critique beyond the "obvious."Alexandra Coghlan of New Statesman shares her experience at one of the most intimate opera...

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