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Experience

#TBT: Is the Power of Live Experiences Just a Trick?

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim:Humans tend to mimic those around them, even without knowing it. Two people talking, assuming they like each other, tend to start mimicking each other’s mannerisms and turns of phrase within just a few minutes. Take the most banal song in the world and have 1,000 people sing it slowly, like an anthem, and you might tear up, even if it’s just the “Gilligan’s Island” theme. You may not...

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News

Will You Be at the Arts Reach Conference? Come Hear Jim’s Keynote Speech!

Are you planning on attending the National Arts Marketing, Development and Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles today? If so, make sure you catch Goldstar CEO Jim McCarthy's keynote speech: "The Great Jump Ball: The Decade Where Everything Is at Stake."Jim will be talking about the changing demographics and technology that have led to this new cultural phase. Find out what you need to know to "Win in the New World."For more details, check out...

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Pricing

5 Questions That’ll Help You Set Your Prices

Pricing. It's always challenging and a difficult balance that nearly every industry struggles with. We've talked about how the history of live entertainment pricing will affect the future and whether or not your pricing should leave money on the table. Now, Dorie Clark from Entrepreneur has outlined five questions that'll help you set a price that works for you and your audience. You can read her full explanation here, but to get you started we've listed the five questions...

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Bright Ideas

Stay Positive: Your Show’s Success Might Just Depend on it

Got a "Negative Nellie" in your midst? You might want to tell him or her to zip it. 99U reported that pessimism is one of the biggest creativity killers around.Negative comments and an overall pessimistic vibe can make people reluctant to share ideas and think creative. It can also mess with your ability to recognize a good idea when you see or hear one.A good way to cut down on the negativity? Replace "but" statements with "and." So instead...

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News

TEDxBroadway 2015: How’s This for a First Batch of Speakers?

TEDxBroadway is officially on sale!It’s been announced to previous years' buyers for a few weeks now, but today is the official launch day. The event will be held on February 23, 2015, at the New World Stages in New York City! (The New York Times reports on TEDxBroadway here.) It’s our fourth annual version of the event, and, I have to tell you, I’m more and more excited about the event every year. The people at Goldstar and at Situation...

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Selling Out With

Selling Out with Gail Jackman

Knowing what to charge for tickets is one of the toughest tasks the live entertainment industry faces. Providing a little insight into the issue is Gail Jackman, President of Reach Research, a full-service market research company specializing in marketing analysis and insights.Jackman has more than 25 years experience researching markets and is an avid supporter of the arts. She’s worked with organizations such as the Business Committee for the Arts, the League of Historic American Theaters, the John F....

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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#TBT

#TBT: (Understandable) Wrong Answers to “Why Are Prices so High?”

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim. He often talks about pricing (you can see examples here). Below are some ideas he posted in 2012.(Understandable) Wrong Answers to “Why Are Prices so High?”Via Ken, I read a piece in The Atlantic attempting to come to grips with higher prices for live entertainment, specifically Broadway, written by New York newcomer Derek Thompson. Like a lot of other people, he’s flummoxed by the seemingly unstoppable rise in...

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Bright Ideas

2 Things You Can Learn From Burger King’s Success (Seriously)

The fast food industry isn't doing too hot -- McDonald's and others are seeing sales drop, but competitor Burger King is thriving, according to Ashley Lutz's article on Business Insider.What do burgers and fries have to do with live entertainment? A lot, actually. Here's a breakdown of how Burger King is making it work and how you can do the same:1. They think like a start-up. Burger King's CEO is keeping things lean and not overspending. Jim has also...

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Customer Service

Highlights from Jim’s Twitter Chat: Why Customer Service Is the Best Investment You Can Make

On Thursday, September 25, Jim chatted with Shoshana Fanizza of Audience Development Specialists. The pair answered tons of questions and shared plenty of advice on how to use excellent customer service to grow your fan base and increase revenue. You can see the full conversation by searching #auddev on Twitter or check out the highlights below:For more on-going advice, follow Jim on Twitter @goldstarjim.

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