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Get to Know TEDxBroadway 2015 Speaker … Kirsten Sabia, VP of Marketing for the PGA Tour

Before we once again ask, “What Is the Best Broadway Can Be?” on Monday, February 23, at New World Stages, we’re asking our TEDxBroadway 2015 speakers to tell us a little more about themselves.Kirsten Sabia is Vice President of Marketing Services for the PGA TOUR, where she oversees marketing efforts for the TOUR’s owned and operated tournaments. Significant accomplishments at the TOUR include leading the organization’s charitable campaign, “Drive to a Billion,” in 2005; the rebrand of THE PLAYERS...

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Experience

Taking “Immersive” Theater to a Whole New Level

A typical theater experience: You buy your tickets, arrive at the theater, maybe grab a drink or a snack, settle into your comfortable seat, silence your phone and enjoy the show.The experience of "trespass theater": You buy your tickets and wait for the secret meetup location to be revealed. You arrive in a dark alley or abandoned warehouse, surrender your cellphone and board what looks to be a condemned boat. As you float down the river you watch the...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here. Got a comment or question?...

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Marketing

How to Apply Storytelling to Your Marketing [Infographic]

In live entertainment we're in the business of telling stories, but that sensibility doesn't always stretch to our marketing goals. But the folks at CopyBlogger say it should. Check out their infographic below for tips to add story elements to your marketing:Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

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Marketing

3 Ways to Score Press for Your Show

Recently on Entrepreneur, writer Murray Newlands shared tips to help startups gain press. However, we think there's a lot that live entertainment organizations (and frankly, everyone) could learn from this advice. Here's a breakdown:Step 1: Find journalists that fit your "niche." For example, if you're a local theater company the local newspaper is an obvious choice, but you could also reach out to theater bloggers, college newspapers' entertainment sections and publications and websites that cover interesting events in your...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.Got a comment or question?...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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News

TEDxBroadway Is Teaming Up With the Next Generation of Innovators

When the fourth annual TEDxBroadway returns Monday, February 23rd, 2015 to New World Stages in New York City, it will include some very special attendees in “The Loft.” We’re inviting the next generation to participate in shaping the future of Broadway with the TEDxBroadway Young Professional and Student Programs."Some of today's most influential people in the Broadway ecosystem come to TEDxBroadway, but we want to make sure that some of tomorrow's most influential are there too,” says Damian Bazadona,...

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Pricing

This Week’s Top Broadway Shows, As Sorted By Revenue Per Seat

Here are the top Broadway shows last week, ranked by Revenue Per Seat, with grosses, and ranked by Gross, to the right. RPS tells a different and more interesting story about which shows can bring in value per seat versus simply being big.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see previous rankings, click here.Got a comment or question?...

Read More

Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross...

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