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Advertising

What You Need to Know About Advertising in 2018

Fun fact: The first-ever banner ad in 1994 had a 44% click-through rate. Can you imagine getting results like that today?!A lot has changed since the '90s when it comes to online ads, but thankfully Clifford Chi at HubSpot has put together a comprehensive guide to advertising in 2018. You can read it in full here (there's a ton of great info.) and check out our favorite tips below:"Google AdWords wants to incentivize the best advertisers to advertise...

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News

News & Noteworthy (Week of August 3)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!AI Is Changing the Way You Sell: Choosing a movie on Netflix, ordering towels on Amazon, even buying tickets on Goldstar are all influenced by AI. As Victor Antonio for Harvard Business Review explains, "If you ever had a thought about a...

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Marketing

The One Word I’ll Never Say Again …

Here's one thing I've learned in my time working with live entertainment marketers and venues.Never say "algorithm."It's an ugly word. It sounds like "rhythm," as though we're going to get down to some funky beats, but it turns out to just be math. ... Still, since people seem to use smartphones and laptops and enjoy being able to watch unboxing videos and correct people when they say "your" instead of "you're," we are firmly in the Era of the...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Marketing Tips From the Best in the Biz …

AKA, minor league baseball teams. The marketing teams for these organizations don't have big name players (or big league budgets), so they rely on creativity to bring in the crowds.As 99u's Patrick Cain explains, "Its kooky marketing ways are branding 'fun' in ways that any company–selling anything, even something as objectionably boring as minor league baseball–can use."Cain outlines several lessons any marketer can learn in his article. We've highlighted a few favorites below:"Lesson 2: Make that experience one of a kind Some people get...

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News

News & Noteworthy (Week of July 27)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Facebook Loses 4 Twitters Worth of Value: After reporting disappointing earnings, Facebook's stock shares dropped 19.6 percent in a day. The numbers are pretty staggering, but Tech Crunch's Romain Dillet helps us visualize them: "$123,400,000,000 is a big number. It’s hard to...

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#WednesdayWisdom

#WednesdayWisdom: The On-Demand Economy Is Huge and Growing

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience.Do you need to own everything you use?These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden.Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 22

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Arts Reach Conference: A Triple-Fantastic Deal

Give Arts Reach two days, and they’ll give you the tools and action plan you can put to use immediately to fire up your audiences and donors. And you’ll have a great time in the process!Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 29-30 to the Millennium Biltmore Hotel.Sometimes life (and business) throws curveballs. That’s why Arts Reach is bringing together professionals to collectively think outside...

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