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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Most People Say “Brand” When They Mean Something Else

Branding is most likely a topic that keeps popping up for your arts organization.Recently, we shared a branding Pro Tip from Goldstar's VP of Content & Merchandising, Kristen Giordani.In her MarketingProfs article, writer Laura Wallace offers four tips for gutsy branding. She writes, "Find what makes your business unique, what makes it tick, and what it is known for, and then build your entire brand around that."Jim shared some similar thoughts in his post, 3 Ways to Build a...

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Marketing

Heroes Don’t Always Wear Capes & More Storytelling Tips

Writer Kelton Reid makes an important point in his Copyblogger post: "Without a story, it’s almost impossible to spark imagination."Telling memorable stories is key to reaching your audience. Reid offers three simple models for building your audience with storytelling. We share one model below: "The movie studio model Take a page from a small, but incredibly talented, four-person motion graphics company from the late ’70s. It was originally called the Computer Graphics Lab (CGL) but became famous via Lucasfilm, and is...

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Customer Service

Pro Tip: Customer Service With Amy Gardea

Meet Amy Gardea Title: Senior Director of Customer Service Hometown: Placentia, Calif.Best Live Show She’s Ever Seen: “So many to choose from, this is really hard. I’ve been going to live shows since I was a child. It was a staple of my upbringing. Off the top of my head though, Hamilton. I honestly thought there was no way it could live up to the hype, but I was in absolute awe from the first note to the final curtain.”SO: Why...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#WednesdayWisdom

#WednesdayWisdom: Can You Smell the Excitement?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Audience Has Five Senses. Why Not Use Them All?I love this: London’s New Year’s Eve fireworks show aimed at all five senses.When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell the...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Personal, Authentic & More Tips to Do Video Right

According to Kipp Bodnar at HubSpot, video is the future.Bodnar writes, "Right now people spend a staggering six hours a day watching video."Below, Bodnar offers tips on how to connect with people by taking a more personalized and authentic approach to video: "If you want to transform your business through video, you need to take a more personal, authentic, and conversational approach to the content. 86% of people say authenticity is important when deciding which brands they like and support. A...

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Marketing

What You Should Know About SEO

We could all use a few pointers when it comes to SEO.According to MarketingProfs, "A whopping 67,000 searches are performed on Google every second."While we may not have the magic formula for you, SEO agency advisor SEO Tribunal has created the infographic below that puts 72 helpful stats into one place -- and highlights what you need to know about SEO.Read More:Pro Tip: Brand Voice With Kristen Giordani Pro Tip: Marketing With Sandeep Khera Ready to Deep Dive...

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Marketing

Pro Tip: Brand Voice With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: "It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys' performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance."SO: Just how important is it for organizations to have...

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