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Technology

Be Where the People Are (And the People Are on Mobile)

Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books — required people to go to the products, instead of the other way around.Of course, the internet changed all that, and made it easy to get just about anything from...

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News

Why We’re Digitally Integrating Major Ticketing Platforms

Back in Goldstar’s early days, we used cutting-edge technology to let our venue partners know about the Goldstar members coming to their shows: a fully automated fax!I’m joking, but only a little bit. When we started (15 years ago), many venues did want this information via fax. So we invented a virtual gateway to send a fax at the exact time the venue wanted it. Not only that, but if something went wrong (like the fax machine on the...

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Social Media

How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z.What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests: They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones."They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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News

Goldstar Is Celebrating 15 Years of #ShowLove!

For 15 years, Goldstar has been dedicated to one thing and one thing only -- live entertainment. We love it, and our goal has always been to help people discover great events, go out more and grow their own love of live entertainment.That’s why we’ve continually invested in ways to reach more audiences and sell more tickets. From mobile apps to new site features and partnerships, we’ve come a long way -- and we have so many more exciting developments...

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News

Highlights from TEDxBroadway 2017 (See What You Missed!)

Were you at TEDxBroadway yesterday? The new format (fewer speeches, more conversation) led to some amazing insights and participation from the audience. If you didn't have the privilege of being there, you can see some of the highlights from Twitter below:Got a comment or question? Join the conversation...

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Marketing

The Best Self-Promotion Money Can’t Buy

Self-promotion is tough -- it's easy to come across as too pushy or "sales-y," but promotion is also essential for selling tickets (after all, if no one knows about your show, how can they go?).One easy way to gain some positive self-promotion? According to The Story of Telling blog, it's this: Make sure your audience leaves feeling good. "The feeling we leave our clients and customers with (about themselves and not us) as they walk out the door is the...

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Social Media

This Is What Fans Want to See in Your Videos [Infographic]

If you're a regular reader of this blog, you know that video is HUGE. (And if you're not a regular reader, you should check this out.)But knowing that you should be creating videos and knowing what should be in those videos are two different things. For a little guidance, check out this infographic from Hubspot.com:Got a comment or question? Join the conversation on Twitter or Facebook.

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#TBT

#TBT: The Very Bright Future of the Live Entertainment Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Very Bright Future of the Live Entertainment Business.This site is devoted to bringing about the future which I believe is not only possible, but likely: the ascendancy of live entertainment as the leader in the entertainment industry overall.How can such a thing be possible?Value comes from relative supply and demand. Over the last generation, the percentage of our lives that are “real” has dropped dramatically, and seeing something happening...

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Marketing

People Want Experiences For Valentine’s Day. Are You Ready for Them?

Here's a crazy statistic: In 2016, Valentine's Day spending (think gifts and experiences) reached an all-time high of $19.7 billion, according to Entrepreneur.com. One of the reasons for this astronomical sum is that it's not just couples getting into Valentine's Day, single people are treating themselves (and friends) too.Is your organization prepared to sell tickets to the hordes of people looking for a little Valentine's Day fun? If you aren't, check out these tips from Entrepreneur.com writer Rose Leadem:"1....

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Feb. 3

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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