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News

Italian Government Gives Teens Money to Go Out More

It sounds almost too good to be true. According to The Local, every Italian teen who turns 18 before December 31, 2016 will get €500 from the government to spend on cultural items -- to buy books, concerts tickets, theater tickets, cinema tickets, museum visits and trips to the country’s national parks.The Italian government will spend €290 million on about 575,000 teenagers, but it's money well spent.Parliamentary undersecretary Tommaso Nannicini commented: “It reminds [youngsters] how important cultural consumption is,...

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Experience

Study Shows What Fun Is Worth to Your Fans

When you think about pricing a show, a lot of factors come in to play. The budget of the production and the various costs, how popular you think it'll be and how high the demand will be for tickets, among other things.But have you ever considered the value of your show when it comes to creating emotions like happiness or calmness? Could you possibly put a dollar value on those experiences?Well, it turns out you can, in a way....

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of August 26

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Social Media

The New Place to Showcase Your Event Live? Tumblr

It seems like the social media world is finally catching on to what those of us in the live entertainment world knew all along: that being "live" is far more exciting and engaging than being pre-recorded. You can see it with new features like Facebook Live and now Tumblr's new live video feature.As PSFK.com writer Ehiremen Okhulu reported, the microblogging network will soon have live video streaming. The platform is already wildly popular with teens and those oh-so-important millennials, so...

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Bright Ideas

How Painting Became Live Entertainment (And What You Can Learn From It)

Typically, when you picture a girls' night out, it involves a club, some dancing and, in an homage to Sex and the City, plenty of cosmopolitans.However, two entrepreneurs had an idea to change up the typical girls' night out by swapping the dancing at a club for painting in a bar or restaurant (but wisely kept the booze). Paint Nite works with local artists to run classes, where you learn how to re-create a famous painting and enjoy some...

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#TBT

#TBT: 3 Things the NFL Can Teach the Rest of the Live Entertainment Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: 3 Things the NFL Can Teach the Rest of the Live Business.The grizzly bear is about to crawl out of its winter hibernation chamber. All the creatures, great and small, in its domain must once again acknowledge its benevolent but certain rule.The National Football League is gearing up to get back in action.Many of my readers in the arts and theater world have eyes so glazed at this point...

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Experience

Think Outside the Industry: Craft Brewery Taps Into Experiences

Beer used to be simply a beverage, something you ordered at a pub or drank at a backyard BBQ and that was about it. But with the explosion of the craft beer industry and the trend of food becoming entertainment, craft beer is now so much more than a beverage.Take, for example, Stone Brewing's proposed 99-room hotel in Escondido, Calif. Skift.com writer Deanna Ting reports that the hotel will capitalize on the idea of craft beer as an experience,...

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News

Game of Thrones Gets Even Bigger With a Live Concert Tour

First, Game of Thrones popped up as an interactive art installation in New York City. It seems that the hit fantasy series is getting in on more live event action. A Game of Thrones immersive musical concert tour has been announced that's hitting the road across North America early next year.The tour features an orchestra and choir, visual footage from the HBO show as well as some created just for the live event and a "headlining performance from the...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of August 12

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Marketing

The Psychology of Selling Tickets to Millennials [Infographic]

As you likely already know from the never-ending stream of news and opinion articles on the topic, millennials are quite different from their Gen-X and baby boomer counterparts. Which means selling tickets to them requires a whole new set of tactics. To gain a little insight on this much-discussed demographic, check out this infographic from MarketingProfs:Got a comment or question? Join the conversation on Twitter or Facebook. 

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