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Bright Ideas

A New Reason to Go to That Tribute Band Show

Nostalgia is big business these days (Pokemon Go, '90s TV show revivals, Netflix's Stranger Things series), but it turns out it can also have some mental health benefits.Psychology Today contributor Christopher Bergland recently reported on studies that show hearing songs from your youth is revitalizing. "What seems to happen is that a piece of familiar music serves as a soundtrack for a mental movie that starts playing in our head," [said Petr Janata, associate professor of psychology at UC Davis]....

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Bright Ideas

‘Dorm Room Chef’ Shows How to Blend Food and Entertainment

As Jim has said in a previous post: "Food is entertainment, more than ever, and that changes things throughout the industry."And it turns out that foodie entertainment is coming from some unlikely places, including a dorm room at Columbia University. Forbes contributor Eve Turow Paul reports on "dorm room chef" Jonah Reider, a recent graduate who's taking the food is entertainment concept to new heights. Here's the concept for one of his recent events: “So I’m planning an event for...

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Marketing

See What Your Competition Is Sending in Emails

Curious to know how other venues and brands are spending money and resources on email? Wondering if you're keeping up (or ahead of the game)?The folks at MarketingProfs recently released email marketing data from 3,550 marketers in the U.S. Here's how they're handling email marketing:Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

See the Escape Room That Started a Worldwide Trend

Even if you haven't tried one personally, you've likely heard of escape room events. Where groups of people get locked in a room and have to solve puzzles and find clues in order to escape?It's a world-wide trend that's popped up in nearly every city on the globe (you can find plenty of them on Goldstar), but do you know where it all began?Atlas Obscura recently visited the original escape room in Hungary, created in 2011 by Attila Gyurkovics. “Of...

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Technology

Easy Ways to Make Fans Love Your Website

It's common knowledge these days that audiences are using your website to learn more about shows and purchase tickets. So doesn't it make sense to make that experience as easy as possible?Entrepreneur.com recently pointed out nine often overlooked ways to make visitors love your website. You can read the full list here, and check out our top picks below:"1. Make it fast. A modern website needs to be designed for the modern browsers. Not only does a cleaner site create...

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News

Italian Government Gives Teens Money to Go Out More

It sounds almost too good to be true. According to The Local, every Italian teen who turns 18 before December 31, 2016 will get €500 from the government to spend on cultural items -- to buy books, concerts tickets, theater tickets, cinema tickets, museum visits and trips to the country’s national parks.The Italian government will spend €290 million on about 575,000 teenagers, but it's money well spent.Parliamentary undersecretary Tommaso Nannicini commented: “It reminds [youngsters] how important cultural consumption is,...

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Experience

Study Shows What Fun Is Worth to Your Fans

When you think about pricing a show, a lot of factors come in to play. The budget of the production and the various costs, how popular you think it'll be and how high the demand will be for tickets, among other things.But have you ever considered the value of your show when it comes to creating emotions like happiness or calmness? Could you possibly put a dollar value on those experiences?Well, it turns out you can, in a way....

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of August 26

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Social Media

The New Place to Showcase Your Event Live? Tumblr

It seems like the social media world is finally catching on to what those of us in the live entertainment world knew all along: that being "live" is far more exciting and engaging than being pre-recorded. You can see it with new features like Facebook Live and now Tumblr's new live video feature.As PSFK.com writer Ehiremen Okhulu reported, the microblogging network will soon have live video streaming. The platform is already wildly popular with teens and those oh-so-important millennials, so...

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Bright Ideas

How Painting Became Live Entertainment (And What You Can Learn From It)

Typically, when you picture a girls' night out, it involves a club, some dancing and, in an homage to Sex and the City, plenty of cosmopolitans.However, two entrepreneurs had an idea to change up the typical girls' night out by swapping the dancing at a club for painting in a bar or restaurant (but wisely kept the booze). Paint Nite works with local artists to run classes, where you learn how to re-create a famous painting and enjoy some...

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