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Marketing

You Can’t Fill Your Stomach on Low-Hanging Fruit

If you're standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that's easiest to pick.You don't climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It's an excellent metaphor. Marketers love to talk about low-hanging fruit. Low-hanging fruit is great because it's tasty and easy to get.But there's rarely enough low-hanging fruit. That's just the kind...

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Marketing

We’re selling a drug. The recreational kind.

Friends and colleagues in the live entertainment and arts business: Why do people buy our product, a ticket to a show or event?I've been thinking about that some lately and have come to a terrible conclusion: Nobody needs what we sell.To be more specific, there is almost no practical reason why a person should ever buy tickets to a live event. It's far easier and less expensive to either not go or to do something else, like go to...

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Marketing

Hotel Marketing Tricks Worth Stealing for Your Venue

While hotels and live entertainment may seem like very different industries, the desire to impress our customers and create loyal fans is something the two have in common. Which is why we think the hotel marketing lessons Entrepreneur contributor Firas Kittaneh collected are worth a look.You can read the full list here, and check out our two favorites below: "1. Cater to the buyer’s desire for an innovative experience. Many large hotel corporations are discovering that modern travelers planning their itineraries are...

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#TBT

#TBT: Why Are Tickets More Expensive? Because It’s All About Being There

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Why Are Tickets More Expensive? Because It’s All About Being There.A few days ago [April 2010], Duke Law professor Richard Schmalbeck wrote an op-ed for The New York Times whose central thesis I would paraphrase as this: In the past, tickets were much cheaper, and the most important reason they are now expensive is that high-priced skybox tickets are partially deductible by businesses as tax write-offs.As uninterested as I...

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Bright Ideas

Does Your Show Need a Clickbait Title?

They're all over Facebook, Buzzfeed and practically every blog and content site: clickbait headlines. Sneaky, sometimes misleading, grabby bits of text that compel you to click (at least, until you get sick of the gimmick).Now, clickbait is moving beyond the screen, thanks to a bookstore in Dallas that's using the trick to encourage readers to give the classics a try. PSFK.com writer Sara Roncero-Menendez reports on the store's efforts, which hope to expand customer's literary tastes.Here are a few fun...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Sept. 23

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Customer Service

How to Find Your Most Loyal Fans

Loyal fans are an amazing thing to have, so of course it makes sense to try and identify them and give them the best experience possible.So how do you find your most loyal fans? Small Business Trends offers 9 signs of a loyal customer. You can read all 9 here and see our picks below:'1. They Don’t Consider Cost an Issue “When your customers do business with you because of the service your provide and/or the results you deliver and...

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Marketing

Create Inspiring Promo Copy for Your Shows — Here’s How

Are you in charge of creating promo copy -- ads, blog posts, social media updates, etc.? Then you might be searching for some inspiration to stand out from the barrage of content and really showcase what your event is all about.We've offered helpful advice for creating quality content before (you can see the advice of Goldstar's Vice President of Content and Merchandising here). And now unbounce.com has put together a collection of 25 inspirational resources for copywriters. You can...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week of Sept. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Not on Instagram? Here’s What Your Venue Is Missing

With limited time and resources, it can be challenging to tackle yet another social media platform. But Instagram, with its engaged audience and highly visual platform, can be an ideal way to highlight shows and events.Need more convincing? Check out this infographic from Inc.com:Got a comment or question? Join the conversation on Twitter or Facebook.Read More: How Theaters Can Use Instagram's New Stories Feature The Secret to More Followers on Instagram Instagram Stats That'll Help You Sell Tickets

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