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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Sept. 23

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Customer Service

How to Find Your Most Loyal Fans

Loyal fans are an amazing thing to have, so of course it makes sense to try and identify them and give them the best experience possible.So how do you find your most loyal fans? Small Business Trends offers 9 signs of a loyal customer. You can read all 9 here and see our picks below:'1. They Don’t Consider Cost an Issue “When your customers do business with you because of the service your provide and/or the results you deliver and...

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Marketing

Create Inspiring Promo Copy for Your Shows — Here’s How

Are you in charge of creating promo copy -- ads, blog posts, social media updates, etc.? Then you might be searching for some inspiration to stand out from the barrage of content and really showcase what your event is all about.We've offered helpful advice for creating quality content before (you can see the advice of Goldstar's Vice President of Content and Merchandising here). And now unbounce.com has put together a collection of 25 inspirational resources for copywriters. You can...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week of Sept. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Not on Instagram? Here’s What Your Venue Is Missing

With limited time and resources, it can be challenging to tackle yet another social media platform. But Instagram, with its engaged audience and highly visual platform, can be an ideal way to highlight shows and events.Need more convincing? Check out this infographic from Inc.com:Got a comment or question? Join the conversation on Twitter or Facebook.Read More: How Theaters Can Use Instagram's New Stories Feature The Secret to More Followers on Instagram Instagram Stats That'll Help You Sell Tickets

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Bright Ideas

A New Reason to Go to That Tribute Band Show

Nostalgia is big business these days (Pokemon Go, '90s TV show revivals, Netflix's Stranger Things series), but it turns out it can also have some mental health benefits.Psychology Today contributor Christopher Bergland recently reported on studies that show hearing songs from your youth is revitalizing. "What seems to happen is that a piece of familiar music serves as a soundtrack for a mental movie that starts playing in our head," [said Petr Janata, associate professor of psychology at UC Davis]....

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Bright Ideas

‘Dorm Room Chef’ Shows How to Blend Food and Entertainment

As Jim has said in a previous post: "Food is entertainment, more than ever, and that changes things throughout the industry."And it turns out that foodie entertainment is coming from some unlikely places, including a dorm room at Columbia University. Forbes contributor Eve Turow Paul reports on "dorm room chef" Jonah Reider, a recent graduate who's taking the food is entertainment concept to new heights. Here's the concept for one of his recent events: “So I’m planning an event for...

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Marketing

See What Your Competition Is Sending in Emails

Curious to know how other venues and brands are spending money and resources on email? Wondering if you're keeping up (or ahead of the game)?The folks at MarketingProfs recently released email marketing data from 3,550 marketers in the U.S. Here's how they're handling email marketing:Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

See the Escape Room That Started a Worldwide Trend

Even if you haven't tried one personally, you've likely heard of escape room events. Where groups of people get locked in a room and have to solve puzzles and find clues in order to escape?It's a world-wide trend that's popped up in nearly every city on the globe (you can find plenty of them on Goldstar), but do you know where it all began?Atlas Obscura recently visited the original escape room in Hungary, created in 2011 by Attila Gyurkovics. “Of...

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Technology

Easy Ways to Make Fans Love Your Website

It's common knowledge these days that audiences are using your website to learn more about shows and purchase tickets. So doesn't it make sense to make that experience as easy as possible?Entrepreneur.com recently pointed out nine often overlooked ways to make visitors love your website. You can read the full list here, and check out our top picks below:"1. Make it fast. A modern website needs to be designed for the modern browsers. Not only does a cleaner site create...

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