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Highlights from TEDxBroadway 2017 (See What You Missed!)

Were you at TEDxBroadway yesterday? The new format (fewer speeches, more conversation) led to some amazing insights and participation from the audience. If you didn't have the privilege of being there, you can see some of the highlights from Twitter below:Got a comment or question? Join the conversation...

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Marketing

The Best Self-Promotion Money Can’t Buy

Self-promotion is tough -- it's easy to come across as too pushy or "sales-y," but promotion is also essential for selling tickets (after all, if no one knows about your show, how can they go?).One easy way to gain some positive self-promotion? According to The Story of Telling blog, it's this: Make sure your audience leaves feeling good. "The feeling we leave our clients and customers with (about themselves and not us) as they walk out the door is the...

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Social Media

This Is What Fans Want to See in Your Videos [Infographic]

If you're a regular reader of this blog, you know that video is HUGE. (And if you're not a regular reader, you should check this out.)But knowing that you should be creating videos and knowing what should be in those videos are two different things. For a little guidance, check out this infographic from Hubspot.com:Got a comment or question? Join the conversation on Twitter or Facebook.

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#TBT

#TBT: The Very Bright Future of the Live Entertainment Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Very Bright Future of the Live Entertainment Business.This site is devoted to bringing about the future which I believe is not only possible, but likely: the ascendancy of live entertainment as the leader in the entertainment industry overall.How can such a thing be possible?Value comes from relative supply and demand. Over the last generation, the percentage of our lives that are “real” has dropped dramatically, and seeing something happening...

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Marketing

People Want Experiences For Valentine’s Day. Are You Ready for Them?

Here's a crazy statistic: In 2016, Valentine's Day spending (think gifts and experiences) reached an all-time high of $19.7 billion, according to Entrepreneur.com. One of the reasons for this astronomical sum is that it's not just couples getting into Valentine's Day, single people are treating themselves (and friends) too.Is your organization prepared to sell tickets to the hordes of people looking for a little Valentine's Day fun? If you aren't, check out these tips from Entrepreneur.com writer Rose Leadem:"1....

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Feb. 3

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

What IS Theater Mode?

Recently, rumors leaked that the new iPhone will have a feature called Theater Mode.Everything about it is pure speculation, even whether it exists or not. It's even less certain what it actually does.That didn't stop some people from speculating that it's a one-push system for quieting your phone while you're at the theater.Maybe. I have no idea, and my spies inside Apple aren't talking to me.But what if Theater Mode wasn't about shutting up and sitting quietly in a...

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News

TEDxBroadway Announces Young Professional and Student Programs (Application Deadline Jan. 31)

When the sixth annual TEDxBroadway returns Tuesday, March 21, 2017 to New World Stages in New York City, the always sold-out event will be brimming with new ideas, new themes and new members of the Young Professional and Student Programs."We want to make sure that as we discuss the future of Broadway, the next generation is in the room to lend their voices and help shape the future of the Broadway eco-system,” says Jim McCarthy, CEO, Goldstar and Co-organizer,...

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Marketing

How Do People Really Find Out About Your Events? [Infographic]

We recently asked Goldstar members some very interesting questions about the events they attended through us.We asked them how they learned about the events (spoiler: mostly because of Goldstar) and what they thought about those events (another spoiler: they loved them), and we did this for both a very large concert promoter with shows including famous acts and a smallish theater that doesn’t have Rock and Roll Hall of Fame headliners or a mega budget for marketing. In both...

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#TBT

#TBT: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It’s a Good Thing)

Happy #TBT. In light of the recent news about Macy's, Sears and The Limited closing stores in 2017, we’re sharing this May 15, 2014 post from Jim: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It's a Good Thing).My 16-year-old shared an important macroeconomic insight on a megatrend that will play out in our economy over the next several decades.We were walking through Bed, Bath and Beyond (don’t ask), and he said, “Why do they even have stores?”He...

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