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Marketing

How Your Arts Organization Can Ace Holiday Marketing [Infographic]

It's that time of the year: the holidays!This year, holiday-related sales are expected to surpass $923 billion, according to MDG Advertising.You've probably started planning for the season already. But, did you know generic holiday-themed emails actually perform worse than non-themed emails? This is just one of the tips shared in the infographic below, posted on MarketingProfs.Check out 9 more essential tips to help you score a bigger piece of the holiday sales pie.Got a comment or question? Join the...

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Customer Service

Treat Your Fans Like Humans & More Customer Service “Musts” for Your Venue

To be fair, I'm sure you already knew to treat your audience members like humans. That's a pretty obvious customer service "do."But there are plenty of other pieces of the puzzle that can get lost when we're busy trying to put on an amazing show. It's important to remember that your audience's experience doesn't start when the curtain goes up -- it starts the moment they buy a ticket, park their car, walk into your venue.Creating an excellent experience...

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Innovation

The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business.According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store.PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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Marketing

Why Your Theater Should Be Live-Streaming [Infographic]

Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here's an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into...

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#TBT

#TBT: Even Lions Can’t Play Where the Gorillas Play

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Develop a Niche.In nature, niches are pretty straightforward. Owls survive on mice and snakes while hunting at night, so as to avoid most bigger predators and to have less competition for food. That’s how they get it done. Lions have a niche, too; they travel in groups and hunt herds in big open spaces. Even they, bad asses of the animal kingdom that they are, can’t play where the gorillas play. Or...

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#TBT

#TBT: A Taste of Things to Come for Live Entertainment

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “Recordings Have Become Advertisements for Shows.”That’s a direct quote from a piece by Sasha Frere-Jones in The New Yorker [circa 2009], and yes, it’s absolutely true.Interestingly, this has become conventional wisdom in a very short time. If you had tried to make this point two years ago, most “smart” music business people would have tut-tutted you or agreed, but only in the far-off future.So listen to me now when I say this...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of Sept. 22)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Social Media

Are Your Videos Making You Lose Fans?

You've surely read experts say "video is the future" when it comes to social media marketing. And while that's very likely true, not all video is created equal.A bad video could do far more harm than help for your marketing efforts, but the important question is: What makes a video "bad"?To answer that question, TopRankBlog.com outlined five factors that can result in mediocre or downright terrible videos. You can read the full list here and see the most important...

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Marketing

Want Your Event to Be Unforgettable? Do This

Do you want your audience to talk about your event long after it's over? To tell their friends and family how amazing it was? And most important, to return to your events again and again?Of course, who doesn't?! But the path to creating an event that obtains "unforgettable" status isn't always clear. It's not necessarily about shock value, over-the-top performances or a big budget (thankfully), but often has to do with this advice from The Story of Telling: "Great branding:1....

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News

Houston Theaters That Need Your Help

As you surely already know, Tropical Storm Harvey has done serious damage to the city of Houston, including to many of the live entertainment venues downtown. American Theatre recently reported on the damage and shared photos and videos of the flooding.If you're wondering what you can do to help the theater community in Houston, the article also includes a list of organizations seeking donations to help repair the damage and get back to performing.You can find the list here,...

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