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Marketing

Celebrations Give Your Patrons a Reason to Go

A few years ago, we covered the Pokémon Go craze. We highlighted how businesses could get in on the excitement and five lessons for content strategy that the game could teach you. We've just learned, according to Shannon Liao at CNN Business, that Pokémon throws a celebration every year. February 27, 2020, was the annual celebration. Liao writes, "The company held various online events ... to engage with fans. One of them included asking fans to vote for their favorite creature...

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Experience

Sold Out? How to Reach More People

Jim has written about the benefits of streaming a live event, and we've highlighted NT Live, the broadcasting arm of the National Theatre. Here's some news from CNN Business about how virtual reality is changing the live music experience. Nathan Sing reports: "In the last few years, musicians have been able to stream concerts to virtual reality headsets ... " Sing writes, "As well as being able to watch from a position in the audience, users can view the concerts as if...

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Marketing

How a Theater Can Change a City

In this Chicago Tribune article, Chris Jones highlights how Aurora's downtown has been significantly impacted by the Paramount Theatre. It's an interesting read about how a single arts organization can impact an entire city. Jones points out that part of the theater's success is its focus on mainstream, family-friendly entertainment: "Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they love and...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Share Your Point of View

Last week, we asked, "Are You Promoting a Show or Lifestyle?" This week we're highlighting the benefits of having a point of view. For example, what values are you promoting and/or taking a stand for? At Goldstar, we think life gets better when you go out, sit or stand in a room filled with other people and experience something new (or fun or familiar). If your company believes in certain values, then most likely, your customers do, too. In her Xeim article, Molly...

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Marketing

Are You Promoting a Show or Lifestyle?

Here’s the thing: For those of us who work in the live entertainment industry, going to a show isn’t just a one off -- it’s a lifestyle. We know the value of an event, and we know what a role it plays in our own lives. I think we all wish that everybody valued a night at a show as much as we did. So, we have to ask: As marketers, are you promoting a show or a lifestyle? If you...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

How Instagram Is Changing Everything

In this American Theatre article, Billy McEntee highlights the pros and cons of building and maintaining a social media -- and more specifically an Instagram -- presence. McEntee begins his article: "On December 20, Mean Girls announced that Cameron Dallas would be joining its Broadway company as heartthrob Aaron Samuels for a limited four-week run." And who is Cameron Dallas? According to McEntee, "Dallas is a wunderkind of the internet, a celebrity from YouTube, Instagram, the (the now-defunct) Vine, and beyond." McEntee quotes Jay Armstrong Johnson,...

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News

Meet Rachel: She Helps the Arts Reach Audiences

Rachel Detamore will be speaking at the upcoming Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles. A Goldstar venue advisor for Los Angeles, Rachel will be highlighting the importance of discount tickets in generating awareness and exposure to a new audience. So, mark your calendars for April 14-15 at the Millennium Biltmore Hotel. As a Goldstar organizer, we have a special offer for you! 3-for-1: Until February 29, if you register for the conference, you can bring two colleagues for...

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Marketing

Reach Gen Z With These Key Stats

In her HubSpot article, Pamela Bump helps us to better understand what makes Gen Z unique. Bump writes: "By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it." If we hope to reach this generation -- and, according to Bump, we do...

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