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Pricing

#MondayMotivation: Theory of Pricing Relativity

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Tickets Are Worth Different Amounts to Different People.If you were riding on a train and you dropped a rock from the window of that train, it would appear to you as if the rock is falling to the ground in a curving arc behind you as you travel. If your friend were standing outside the train, facing the...

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Customer Service

You Can’t Improve What You Can’t Measure

Earlier this month, we shouted out Customer Service Appreciation Week, and recently both Senior Director of Customer Service Amy Gardea and Customer Service Specialist Shaunelle Curry shared their Pro Tips.That's because, as Jim has written, "Good service is the best marketing money you’ll ever spend."Now, venues like Philadelphia’s Wells Fargo Center and San Francisco 49ers' Levi’s Stadium have installed terminals made by HappyOrNot that are "equipped with buttons representing a smile, a half-smile, no smile and a frown, ranging in...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 14

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Pro Tip No. 2: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is another small SEO tweak that can help increase traffic and spread...

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#MondayMotivation

#MondayMotivation: Interest Equals Action at the Right Price

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pricing Is Not a Marketing Campaign.Everyone knows that pricing of tickets affects sales, and the main way this is usually observed is when prices drop, ticket sales go up.What does this mean? Why does it work like this? Is it the equivalent of a word-of-mouth marketing campaign that gets people excited and talking about the tickets for sale?Not...

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Marketing

Not a Numbers Person? Here’s Help …

Here’s a quote about marketing you’ve probably heard: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”This quote has been attributed to all kinds of people, but it probably comes from 19th-century Philadelphia retailer and marketing pioneer John Wanamaker. Any marketer still in thrall to that quote today is quite literally living in the past.That’s not to say we know exactly how every piece of marketing works, but we do have...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: We Had the Right Vocabulary All Along

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Don’t Say “Guest” When You Don’t Mean Guest.For some reason, businesspeople tend to drift toward gibberish in their speech. (And you’re all businesspeople, by the way, even those of you who believe that “businesses” do something different from what nonprofits do.)In the search for something interesting, different and effective to say, people try a lot of things. Many...

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Marketing

Channel Your Inner-Batman and More Visual Storytelling Techniques

"We’re programmed to pay our undivided attention to a great story -- that’ll never change," Clifford Chi writes in this HubSpot post.This applies to visual stories as well. Chi highlights brands that tell captivating visual stories in retail, which "pull their audience into a narrative and evoke certain feelings and emotions that consumers associate with their brand, driving them to not only visit their store, but also buy their products."We share two of Chi's examples below. Then check out...

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Customer Service

Pro Tip: Customer Service With Shaunelle Curry

Meet Shaunelle Curry Title: Customer Service Specialist Hometown: Saint Louis, MissouriBest Live Show She’s Ever Seen: “Hands down, The Lion King. It is absolutely magical! I was swept into the wonder of childhood the first time I saw it. I've seen it three times now thanks to Goldstar!”SO: What is your philosophy about customer service?SC: What am I going to do to make our customer's life better as far as their interaction with us, especially when people come in thinking it’s going to...

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