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#TBT

#TBT: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It’s a Good Thing)

Happy #TBT. In light of the recent news about Macy's, Sears and The Limited closing stores in 2017, we’re sharing this May 15, 2014 post from Jim: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It's a Good Thing).My 16-year-old shared an important macroeconomic insight on a megatrend that will play out in our economy over the next several decades.We were walking through Bed, Bath and Beyond (don’t ask), and he said, “Why do they even have stores?”He...

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Innovation

Selling Out Editors’ Picks 2016: Think Outside the Industry

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at our ongoing series where we see what lessons we can learn from other businesses. Just click on any title below to see the Think Outside the Industry story:Think Outside the Industry:...

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News

Fun Home Star Kate Shindle Is Grand Marshal for Show Day 2016

Performing arts centers, promoters, producers, sports teams and more from across the country are once again joining together to declare December 26 -- Show Day. This is a live entertainment industry initiative to proclaim the 26th the day to take family, friends and loved ones to a live event.Serving as the official Show Day Grand Marshal for 2016 is actor, author and the President of Actors’ Equity Association, Kate Shindle.“I’m thrilled to be named Grand Marshal for Show Day,”...

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Technology

Are You a Discount Buyer?

Stop before you answer. Think a second.Because the answer is probably yes. And no.You ARE a discount ticket buyer sometimes. Maybe it’s a show you don’t know much about. It sounds intriguing, but you’re not sure. A discount gets you over your hesitation and gets you saying ‘yes.’But you’re also NOT a discount buyer. When you’re excited about a show or event, know that you definitely want to see it, the price is less important. After tens of millions...

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#TBT

#TBT: More Pie Now!

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: More Pie Now![In 2010,] I participated in a panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives across the live entertainment business for a brief, but powerful, conference on a wide range of issues that affect the whole industry.I was on a panel with a group of really interesting folks, and the...

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Marketing

You Can’t Fill Your Stomach on Low-Hanging Fruit

If you're standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that's easiest to pick.You don't climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It's an excellent metaphor. Marketers love to talk about low-hanging fruit. Low-hanging fruit is great because it's tasty and easy to get.But there's rarely enough low-hanging fruit. That's just the kind...

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Marketing

We’re selling a drug. The recreational kind.

Friends and colleagues in the live entertainment and arts business: Why do people buy our product, a ticket to a show or event?I've been thinking about that some lately and have come to a terrible conclusion: Nobody needs what we sell.To be more specific, there is almost no practical reason why a person should ever buy tickets to a live event. It's far easier and less expensive to either not go or to do something else, like go to...

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Marketing

Hotel Marketing Tricks Worth Stealing for Your Venue

While hotels and live entertainment may seem like very different industries, the desire to impress our customers and create loyal fans is something the two have in common. Which is why we think the hotel marketing lessons Entrepreneur contributor Firas Kittaneh collected are worth a look.You can read the full list here, and check out our two favorites below: "1. Cater to the buyer’s desire for an innovative experience. Many large hotel corporations are discovering that modern travelers planning their itineraries are...

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#TBT

#TBT: Why Are Tickets More Expensive? Because It’s All About Being There

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Why Are Tickets More Expensive? Because It’s All About Being There.A few days ago [April 2010], Duke Law professor Richard Schmalbeck wrote an op-ed for The New York Times whose central thesis I would paraphrase as this: In the past, tickets were much cheaper, and the most important reason they are now expensive is that high-priced skybox tickets are partially deductible by businesses as tax write-offs.As uninterested as I...

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Bright Ideas

Does Your Show Need a Clickbait Title?

They're all over Facebook, Buzzfeed and practically every blog and content site: clickbait headlines. Sneaky, sometimes misleading, grabby bits of text that compel you to click (at least, until you get sick of the gimmick).Now, clickbait is moving beyond the screen, thanks to a bookstore in Dallas that's using the trick to encourage readers to give the classics a try. PSFK.com writer Sara Roncero-Menendez reports on the store's efforts, which hope to expand customer's literary tastes.Here are a few fun...

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