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Raising Donations in a Crisis, Part 2: Q&A With Karen Brooks Hopkins

Recently, Jim chatted with fundraising expert Karen Brooks Hopkins to see what live events organizations can do to raise funds when they can’t produce in-person events. You can watch the full conversation here, or read on for an excerpt of their conversation (which we’ll post in three parts -- click here for Part 1). First, a little about Karen: The Brooklyn Academy of Music President Emerita has more than 30 years of experience in fundraising and is the author of Successful Fundraising for...

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News

Join Our Online Conversation Series This Wednesday

If there’s one thing we’re all doing right now, in addition to staying home, it’s asking ourselves a ton of questions that just aren’t answerable at this exact moment. When will this end? What will it be like when we can open?  One other question we’re asking … “What’s the best WE can be right now?” To help answer it, I’d love for you to join us this Wednesday, May 6 at 12:30pm Eastern/9:30am Pacific for an online conversation series....

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News

LIVE CHAT on 4/29 — What Will it Take to Reopen? Virology and the Venue

You’re invited to a 30-minute deep dive with virologist Vincent Racaniello, Pasadena Playhouse’s Danny Feldman and Goldstar CEO Jim McCarthy on Wednesday, April 29 at 3:00pm Eastern/12:00pm Pacific.  Vincent is a Professor of Microbiology & Immunology in the College of Physicians and Surgeons of Columbia University and has done laboratory research on viruses since 1975, specifically influenza viruses. He also writes a Virology Blog and hosts several podcasts about virology. Danny joined Pasadena Playhouse in 2016. Overseeing both the artistic and business...

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News

What More Can We Do?

The answer is, a lot. The live entertainment industry is made up of the smartest, heartiest, most resilient and creative people. And, we’re going to get through this -- together. First, an update. As you know, we mobilized the Goldstar site and audience to support organizations like yours all over the country. We’re still getting hundreds of submissions up, and more important, we’re starting to see donations from our subscribers come in. If you haven’t listed your organization for this,...

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News

Now Is the Time to Support Live Entertainment and Arts

Editor’s Note: Jim sent this message to Goldstar subscribers yesterday. Read on to see how Goldstar is working to help arts organizations during this difficult time. And if you'd like to set up a donation page for your organization here's the link. If you love live entertainment, arts, plays, concerts, musicals, comedy, and everything in between, now is the time to show it. We’ve spent the last few days rapidly refocusing our efforts to make Goldstar a place where you can donate money to...

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News

Coronavirus Actions and Thoughts

I never thought I'd say this, but I don't want you to go out to live entertainment right now. The live entertainment industry is postponing and cancelling shows as a measure to slow the spread of the Coronavirus. It's a step that makes a lot of sense, and it's going to continue for a while. There are a few things I want to make sure you know during this time. If you have tickets to a show that is or becomes postponed or...

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News

Whatever Happens, We’re Here to Help

As an industry, we’re facing a level of uncertainty over the next few months that doesn’t happen very often. It’s unsettling even for those of us who’ve been in the live entertainment and arts world for a while. But whatever happens, our goal is not just to help your organization and our industry get through this, but to emerge together as strong as possible, ready for the time when people can’t wait to get back out to shows, games and...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Survey Says? Live Entertainment

We’d love your help with this survey. Wait, wait! Before you click the ‘x’ to close this up -- there’s something in it for you. Answer a 3-minute survey and be entered to win a $250 Amazon gift card. (We’ll pick a winner on March 16 and notify you by email.) But, more important, answer a few questions and, well, be part of making our industry the BEST for everyone. Take the Survey Thanks for your help!

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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