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Innovation

Selling Out Editors’ Picks 2017: Think Outside the Industry

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Think Outside the Industry.You can click on any title below to...

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Technology

Selling Out Editors’ Picks 2017: Technology

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Technology.You can click on any title below to read the full...

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Customer Service

Selling Out Editors’ Picks 2017: Customer Service

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we’ll be sharing stories on the most important topics for any live entertainment marketer. And today we’re highlighting: Customer Service.You can click on any title below to read the...

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Marketing

Selling Out Editors’ Picks 2017: Marketing

I think we can all agree that 2017 has been an interesting and eventful year. A lot has happened, and before we dive into 2018 (it feels odd to type that!), we wanted to take a look back at some of our favorite posts of the year. All this week we'll be sharing stories on the most important topics for any live entertainment marketer. And today we're starting with the big one: Marketing.You can click on any title below...

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News

In the News: Goldstar’s New Marketing Tool, Boost

What's the biggest challenge for the live events industry? Awareness.As Jim said in Brad Weissberg's story in Venues Today, "Marketing is more fragmented than ever, making it harder and harder to get the word out. People can't buy tickets to something they don't know is happening."To help create more awareness, Goldstar recently launched Boost, which puts events into a more prominent place in Goldstar emails and places it in additional email sends (beyond the normal, organic reach).With Boost, you: •Decide...

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Marketing

8 Marketing Blunders You’ll Be Glad Your Venue Didn’t Make

Normally, we'd encourage you to get inspired by great marketing campaigns (like these), but sometimes it's fun to look at ideas that didn't work (and be glad you weren't the one who came up with them).Recently, HubSpot's Amanda Sibley put together a list of the 8 huge marketing mistakes. You can read the full list here, and check out our pick for the most cringe-worthy below: "1) Guerilla Marketing Without Due DiligenceIn 2007, Cartoon Network launched a guerrilla marketing campaign...

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#TBT

#TBT: Bowling Alone — Why Live Entertainment Is More Valuable Than Ever

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Bowling Alone -- Why Live Entertainment Is More Valuable Than Ever.For those of you who’ve heard my "Two Bruces" talk, you’re familiar with the example of a record and a concert ticket in 1985 being worth about the same amount, whereas now [circa 2009], the ticket’s worth about six times more than the record.Notice, though, that this is a bi-directional phenomenon: Not only has recorded and broadcast stuff dropped in value; live...

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News

An Unexpected Benefit of Theater

Let's get physical! Or, how about we go to a show?London Theatre reports: "A study has found that during theatre performances, theatregoers’ heart beats synchronise and beat at the same time, which has been shown to lead to people bonding more."This is just another reason why people should attend the theater -- and events, in general.You know the feeling ... you're in a crowd, overcome by the feeling of excitement by what's on stage! The study found that not...

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Marketing

A Crazy Arts Marketing Idea: Focus on What You’re Selling

Marketing doesn't have to be sleazy. That's the message behind Stefanie Flaxman's recent post on Copyblogger. Flaxman writes that if you believe in your product/show/event, then you should make sure it has the great marketing strategy it deserves.It's a similar message Jim shared in his pair of posts: You Are Your Marketing, Part I and II. He writes: "Being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever. It’s about building your...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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