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Marketing

People Want Experiences For Valentine’s Day. Are You Ready for Them?

Here's a crazy statistic: In 2016, Valentine's Day spending (think gifts and experiences) reached an all-time high of $19.7 billion, according to Entrepreneur.com. One of the reasons for this astronomical sum is that it's not just couples getting into Valentine's Day, single people are treating themselves (and friends) too.Is your organization prepared to sell tickets to the hordes of people looking for a little Valentine's Day fun? If you aren't, check out these tips from Entrepreneur.com writer Rose Leadem:"1....

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Feb. 3

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

What IS Theater Mode?

Recently, rumors leaked that the new iPhone will have a feature called Theater Mode.Everything about it is pure speculation, even whether it exists or not. It's even less certain what it actually does.That didn't stop some people from speculating that it's a one-push system for quieting your phone while you're at the theater.Maybe. I have no idea, and my spies inside Apple aren't talking to me.But what if Theater Mode wasn't about shutting up and sitting quietly in a...

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News

TEDxBroadway Announces Young Professional and Student Programs (Application Deadline Jan. 31)

When the sixth annual TEDxBroadway returns Tuesday, March 21, 2017 to New World Stages in New York City, the always sold-out event will be brimming with new ideas, new themes and new members of the Young Professional and Student Programs."We want to make sure that as we discuss the future of Broadway, the next generation is in the room to lend their voices and help shape the future of the Broadway eco-system,” says Jim McCarthy, CEO, Goldstar and Co-organizer,...

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Marketing

How Do People Really Find Out About Your Events? [Infographic]

We recently asked Goldstar members some very interesting questions about the events they attended through us.We asked them how they learned about the events (spoiler: mostly because of Goldstar) and what they thought about those events (another spoiler: they loved them), and we did this for both a very large concert promoter with shows including famous acts and a smallish theater that doesn’t have Rock and Roll Hall of Fame headliners or a mega budget for marketing. In both...

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#TBT

#TBT: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It’s a Good Thing)

Happy #TBT. In light of the recent news about Macy's, Sears and The Limited closing stores in 2017, we’re sharing this May 15, 2014 post from Jim: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It's a Good Thing).My 16-year-old shared an important macroeconomic insight on a megatrend that will play out in our economy over the next several decades.We were walking through Bed, Bath and Beyond (don’t ask), and he said, “Why do they even have stores?”He...

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Innovation

Selling Out Editors’ Picks 2016: Think Outside the Industry

Another year has flown by — and what a year 2016 has been! To reflect back on it, we’ve created a series, called Selling Out Editors’ Picks, and we’ve pulled together some of our favorite posts on important topics for any live entertainment marketer. Today we’re looking at our ongoing series where we see what lessons we can learn from other businesses. Just click on any title below to see the Think Outside the Industry story:Think Outside the Industry:...

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News

Fun Home Star Kate Shindle Is Grand Marshal for Show Day 2016

Performing arts centers, promoters, producers, sports teams and more from across the country are once again joining together to declare December 26 -- Show Day. This is a live entertainment industry initiative to proclaim the 26th the day to take family, friends and loved ones to a live event.Serving as the official Show Day Grand Marshal for 2016 is actor, author and the President of Actors’ Equity Association, Kate Shindle.“I’m thrilled to be named Grand Marshal for Show Day,”...

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Technology

Are You a Discount Buyer?

Stop before you answer. Think a second.Because the answer is probably yes. And no.You ARE a discount ticket buyer sometimes. Maybe it’s a show you don’t know much about. It sounds intriguing, but you’re not sure. A discount gets you over your hesitation and gets you saying ‘yes.’But you’re also NOT a discount buyer. When you’re excited about a show or event, know that you definitely want to see it, the price is less important. After tens of millions...

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#TBT

#TBT: More Pie Now!

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: More Pie Now![In 2010,] I participated in a panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives across the live entertainment business for a brief, but powerful, conference on a wide range of issues that affect the whole industry.I was on a panel with a group of really interesting folks, and the...

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