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Bright Ideas

Tell Us: What Would Help You Sell Out More?

We've been writing over here on Selling Out for a few years now and have covered a lot of topics: from pricing and marketing to social media and SEO. But we also know there's still plenty more to talk about.So we thought it would be fun to ask you to weigh in: What are the topics you're most interested in? What are the questions you'd love the answers to? What roadblocks are keeping you from selling more tickets?Email us (Sarah...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 14

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Why You Should Channel Your Inner Julia Child When Marketing Your Next Show

No, I'm not talking about turning your next marketing campaign into a cooking show (although, I guess that could work for certain productions ...). Instead, consider Julia Child's helpful communication style.Inc.com recently outlined how Child's way of communicating goes a long way toward engaging and helping audiences. You can read the full article here and see the best advice for arts marketers below:"Show, don't tell. The French Chef was one of the first cooking shows on TV, and it...

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#TBT

#TBT: Math Phobia Is for Losers

Happy #TBT! Piggybacking on a previous post about math being a crucial part of marketing and selling out -- Stat Concepts You Should Know (Even if You Hate Math), we thought we'd share this oldie-but-goodie post from Jim: Math Phobia Is for Losers. This is one idea that Jim expands on, which he originally wrote about in 15 thoughts about pricing for the new year.You’re not Mad Men. Neither am I. Marketing today combines right brain and left brain thinking in...

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Technology

Mobile Gets You Everyone

Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years.Compared to desktop computers, mobile is relatively new, and as a result, those adopting it first tended to be younger than those adopting it later. But at this stage, we are not at the beginning of the adoption curve for smartphones. We’re much nearer...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of April 14)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Technology

Be Where the People Are (And the People Are on Mobile)

Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books — required people to go to the products, instead of the other way around.Of course, the internet changed all that, and made it easy to get just about anything from...

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News

Why We’re Digitally Integrating Major Ticketing Platforms

Back in Goldstar’s early days, we used cutting-edge technology to let our venue partners know about the Goldstar members coming to their shows: a fully automated fax!I’m joking, but only a little bit. When we started (15 years ago), many venues did want this information via fax. So we invented a virtual gateway to send a fax at the exact time the venue wanted it. Not only that, but if something went wrong (like the fax machine on the...

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Social Media

How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z.What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests: They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones."They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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News

Goldstar Is Celebrating 15 Years of #ShowLove!

For 15 years, Goldstar has been dedicated to one thing and one thing only -- live entertainment. We love it, and our goal has always been to help people discover great events, go out more and grow their own love of live entertainment.That’s why we’ve continually invested in ways to reach more audiences and sell more tickets. From mobile apps to new site features and partnerships, we’ve come a long way -- and we have so many more exciting developments...

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