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News & Noteworthy (Week of July 27)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Facebook Loses 4 Twitters Worth of Value: After reporting disappointing earnings, Facebook's stock shares dropped 19.6 percent in a day. The numbers are pretty staggering, but Tech Crunch's Romain Dillet helps us visualize them: "$123,400,000,000 is a big number. It’s hard to...

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#WednesdayWisdom

#WednesdayWisdom: The On-Demand Economy Is Huge and Growing

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience.Do you need to own everything you use?These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden.Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 22

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Arts Reach Conference: A Triple-Fantastic Deal

Give Arts Reach two days, and they’ll give you the tools and action plan you can put to use immediately to fire up your audiences and donors. And you’ll have a great time in the process!Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 29-30 to the Millennium Biltmore Hotel.Sometimes life (and business) throws curveballs. That’s why Arts Reach is bringing together professionals to collectively think outside...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

What’s More American Than Pie and Baseball?

This holiday week, we're taking a look back at a couple of Jim posts about baseball and pie -- and marketing, of course."What 'grows the pie' for live entertainment? In my view, it’s three things:1. Better content. And by 'better,' I mean designed to be in the intersection point between the creative vision of the artist/company/organization and the delight of the audience. B+ doesn’t get it done. 'Expected' doesn’t get it done. Delight, surprise and excellence equals better,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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