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The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Move Yourself Closer to Something Special

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Might Fail, So at Least Fail Up.I have a friend who is a very successful live entertainment producer. He’s a creative genius, not as an artist, but as a business person and an impresario. He sees more ways of getting people excited to be in the same building with a bunch of other people to see a...

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Marketing

Skip the Fluff, Use Concise Statements & Other Copywriting Tips

As arts marketers, we all hope that our copy leads our patrons to take action. But our copy has to be convincing -- and some strategies work better than others."Skip the clichés, jargon, and fluff, and use powerful, concise statements instead." This is one tip from Laura Forer at MarketingProfs, which she shares from the below infographic from the agency Koeppel Direct:Read More:Selling Out Editors’ Picks 2018: From the CEO Selling Out Editors’ Picks 2018: Marketing Remember...

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Marketing

Remember the “Good Old Days” of the Live Entertainment Business?

You should remember them, because they're now! That's right, we're living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our industry. Let's break that down: Consumer confidence is high, people have fewer distractions with new tech gadgets than they've had in a while, and we're seeing record interest in concerts, Broadway and sports tickets. We're very much living in the Experience Economy that was first written about all the way back in...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 6

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: The Future Is About Attention

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Can't Fill Your Stomach on Low-Hanging Fruit.If you’re standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that’s easiest to pick.You don’t climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It’s an excellent...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Selling Out Editors’ Picks 2018: Marketing

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Marketing.You can click on any title below to read the full article:Finding Your Voice “Voice” used to be something only media outlets thought about, but today, more than ever, this is something every brand and every company should keep top of mind. Setting a brand voice can set yourself apart from the competition and really...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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