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Innovation

The Sneaky Power of Pay-Per-View (And How You Can Harness It)

If you’ve ever seen one of those listicles online about the world’s richest athletes, you probably recognize a lot of the names, even if you don’t follow sports: LeBron James, Ronaldo, Lionel Messi, Tiger Woods.  But near the top of the most recent list is one name that’s not so well recognized, even by a lot of people who follow sports: Canelo Álvarez. He was the fourth-wealthiest athlete in the world on the Forbes 2019 list, above LeBron James, Aaron …

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What’s ahead for 2021?

As 2020 comes to a merciful end, 2021 promises more serious challenges, but also better days. That means it’s time to start thinking ahead so we can plan accordingly. So I got out my crystal ball to see what it would show me, and here’s what I see. Season by season, quarter by quarter, here’s what’s shaping up to happen, and here’s what we in the live entertainment industry need to be doing. Winter 2021. The Bottom. What’s going to …

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A few takeaways from a stellar evening

Last night’s Jagged Little Pill live reunion concert on Stellar was the closest we’ve been to a Broadway show in 10 months. Like the rest of the global audience that tuned in, we were feeling all the feels. A quick tour of social media during and after the show reinforced the trends we’ve seen since Stellar first went into beta back in August. A livestream show sells your IRL show too. In the show’s chat and on social media, viewers said they intended to see the …

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Expert Chat: Dreamgirl Jennifer Holliday and Virologist Vincent Racaniello

Please join us for a very special Expert Chat with Broadway’s original “Dreamgirl,” Jennifer Holliday and “Earth’s Virology Professor,” Dr. Vincent Racaniello. Our extraordinary guests will share insights from their unique perspectives. Jennifer will talk about how she used online events — including her birthday celebration show on Stellar — to supercharge her career, and Dr. Racaniello will bring the science and facts to update us on the race to a vaccine. Both will be happy to answer your questions! Plus, Jim will …

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Goldstar Subscribers’ Return Readiness Score for Early November

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early November are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 41. If venues followed strict cleaning routines and social distancing policies, that number goes up to 48 out of 100. When asked about wearing a mask to an event, …

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Goldstar Subscribers’ Return Readiness Score for Mid-October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from mid-October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 50 out of 100. When asked about wearing a mask to an event, …

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Get online or fall behind — the experts on producing & marketing livestreamed shows

Stellar Expert Chat

Everyone in the live entertainment industry has a choice: get into online events now and be ahead of the game, or wait and fall really behind the curve. This week, Jim sat down with Broadway producer Ken Davenport and Geffen Playhouse‘s Director of Marketing, Patrick Brown, to talk about how they got started producing and marketing online events and what they’ve learned along the way. This weekend on Stellar, the Geffen is streaming the grand finale of their massively popular show, The Present, and Davenport is producing a virtual …

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Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they’re charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

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Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show …

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Goldstar Subscribers’ Return Readiness Score for Mid August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 39. For New York respondents specifically, the score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 47 out of 100. And a bright …

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