Archives

News

Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they're charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

Read More

News

Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show Up! Facebook...

Read More

News

Goldstar Subscribers’ Return Readiness Score for Mid August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 39. For New York respondents specifically, the score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 47 out of 100. And a bright spot:...

Read More

News

Goldstar Subscribers’ Return Readiness Score for Early August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 34.  For New York respondents specifically, the score was 41.  If venues followed strict cleaning routines and social distancing policies, that number goes up to 43 out of...

Read More

News

Goldstar Subscribers’ Return Readiness Score for Mid July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in mid July, below. Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. Our next expert chat happens August...

Read More

News

Goldstar Subscribers Return Readiness Score for Early July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in early July, below. (And you can watch the replay of this week's expert chat to hear Jim's insight on all of the survey results.) Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat...

Read More

News

Join Our Expert Chat on July 22: On Ticketing & Virology

You’re invited to join us Wednesday, July 22 at 3pm Eastern / 12pm Pacific for an Expert Chat that is sure to be riveting. World-renowned and fan favorite, Dr. Vincent Racaniello returns with his insights into the pandemic. We’ve invited ticketing specialist and Cirque du Soleil alum Eric Valley to share his thoughts as well. Of course, Jim  will do a deep dive into the latest Return Readiness Score from our ongoing subscriber survey from around the country.  Register for...

Read More

News

Can We Count You In?

This Tuesday, we’re getting everybody on board to discuss “Getting Everybody on Board.” Part of our “What’s the best WE can be right now?” discussion series, we want to turn to our community for their thoughts on building community to achieve goals. And, we’re so fortunate to have TEDxBroadway alums who have in-depth experience in this area. Joining us Tuesday, July 14 at 4:30pm Eastern Time are: Caroline Bragdon is the Director of Neighborhood Interventions for the Pest Control Services program at...

Read More

News

Join Our Expert Chat on July 8: Consumer Sentiment & Organizer Strategy

Join us Wednesday, July 8 at 3pm Eastern / 12pm Pacific for our next expert chat. Goldstar CEO Jim McCarthy will be talking with Meghan Pressman, Managing Director and CEO of Center Theatre Group in Los Angeles, and Summer Bohnenkamp, the VP of Marketing and Programming of the David A. Straz Center in Tampa, FL. They’ll discuss different strategies for reopening venues and creating online events. Of course, Jim will also review the latest Return Readiness Score, as determined from...

Read More

News

How Do You Put on a Socially Distanced Show? Advice From the Experts …

In case you missed it, we talked with Michael S. Brown, the man who staged "the first-ever socially distanced concert in America," the Travis McCready concert in Ft. Smith, Ark. in May. He shared details on creating “seating pods,” adding online streaming and working with city officials and changing guidelines. Jim also shared the latest Return Readiness Score and insights from the latest data into just how audiences feel about returning to live events.  Watch the replay: The conversation continues over...

Read More


Sign Up for Emails

VIEW PAST ARTICLES