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Marketing

8 Marketing Blunders You’ll Be Glad Your Venue Didn’t Make

Normally, we'd encourage you to get inspired by great marketing campaigns (like these), but sometimes it's fun to look at ideas that didn't work (and be glad you weren't the one who came up with them).Recently, HubSpot's Amanda Sibley put together a list of the 8 huge marketing mistakes. You can read the full list here, and check out our pick for the most cringe-worthy below: "1) Guerilla Marketing Without Due DiligenceIn 2007, Cartoon Network launched a guerrilla marketing campaign...

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#TBT

#TBT: Bowling Alone — Why Live Entertainment Is More Valuable Than Ever

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Bowling Alone -- Why Live Entertainment Is More Valuable Than Ever.For those of you who’ve heard my "Two Bruces" talk, you’re familiar with the example of a record and a concert ticket in 1985 being worth about the same amount, whereas now [circa 2009], the ticket’s worth about six times more than the record.Notice, though, that this is a bi-directional phenomenon: Not only has recorded and broadcast stuff dropped in value; live...

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News

An Unexpected Benefit of Theater

Let's get physical! Or, how about we go to a show?London Theatre reports: "A study has found that during theatre performances, theatregoers’ heart beats synchronise and beat at the same time, which has been shown to lead to people bonding more."This is just another reason why people should attend the theater -- and events, in general.You know the feeling ... you're in a crowd, overcome by the feeling of excitement by what's on stage! The study found that not...

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Marketing

A Crazy Arts Marketing Idea: Focus on What You’re Selling

Marketing doesn't have to be sleazy. That's the message behind Stefanie Flaxman's recent post on Copyblogger. Flaxman writes that if you believe in your product/show/event, then you should make sure it has the great marketing strategy it deserves.It's a similar message Jim shared in his pair of posts: You Are Your Marketing, Part I and II. He writes: "Being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever. It’s about building your...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

How Your Arts Organization Can Ace Holiday Marketing [Infographic]

It's that time of the year: the holidays!This year, holiday-related sales are expected to surpass $923 billion, according to MDG Advertising.You've probably started planning for the season already. But, did you know generic holiday-themed emails actually perform worse than non-themed emails? This is just one of the tips shared in the infographic below, posted on MarketingProfs.Check out 9 more essential tips to help you score a bigger piece of the holiday sales pie.Got a comment or question? Join the...

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Customer Service

Treat Your Fans Like Humans & More Customer Service “Musts” for Your Venue

To be fair, I'm sure you already knew to treat your audience members like humans. That's a pretty obvious customer service "do."But there are plenty of other pieces of the puzzle that can get lost when we're busy trying to put on an amazing show. It's important to remember that your audience's experience doesn't start when the curtain goes up -- it starts the moment they buy a ticket, park their car, walk into your venue.Creating an excellent experience...

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Innovation

The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business.According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store.PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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Marketing

Why Your Theater Should Be Live-Streaming [Infographic]

Have you tried live-streaming yet? Maybe a live interview or some behind-the-scenes fun from one of your productions? Well, here's an eye-opening fact about this social media trend: Facebook users comment 10 times more on live videos than on regular videos.This is just one useful tidbit from the infographic below (created by direct response marketing agency Koeppel Direct and posted on MarketingProfs), which highlights why live-streaming can be a good addition to your arts marketing plans: It taps into...

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#TBT

#TBT: Even Lions Can’t Play Where the Gorillas Play

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Develop a Niche.In nature, niches are pretty straightforward. Owls survive on mice and snakes while hunting at night, so as to avoid most bigger predators and to have less competition for food. That’s how they get it done. Lions have a niche, too; they travel in groups and hunt herds in big open spaces. Even they, bad asses of the animal kingdom that they are, can’t play where the gorillas play. Or...

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