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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending August 11

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: The Real Challenge for Live Entertainment

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Easiest Mistake in the World to Make About Pricing ...The easiest mistake in the world to make about pricing … is thinking there is such a thing as a “discount buyer.”And I can prove it to you.Next time you’re gathering six or eight of your co-workers for a meeting and have a few minutes before it gets started,...

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Marketing

Design Tips to Help You Sell Tickets

HubSpot has selected a list of websites that have nicely designed order review pages -- where a customer ends up before making a purchase. Reporter Pamela Bump also include helpful elements to consider as you create your review page, like: a brightly colored button with a "Place Order" call to action.We're sharing two of HubSpot's examples of well-done review pages, then check out the rest of the post here: "DoorDash DoorDash uses its order review area to give consumers one last...

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Marketing

Subj: Inter Office Mail – Customer Commitment – How Do You Look at Things?

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy Sent: Fri 8/2/2019 2:00 PM To: GSEThere's a famous psych experiment that you may have read about, that you can actually play along with if you'd like. People were asked to close their eyes and, with their finger, draw an imaginary capital letter B on their forehead. (Actually, the original study used...

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#MondayMotivation

#MondayMotivation: Cost is your problem. Price is theirs.

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Ticket Buyers Don't Care About Your Costs.That sounds a little harsh, but it’s essentially true. When it comes time to evaluate what they are willing to pay to see your show, ticket buyers do not care what you are spending to create that show.Cost is your problem. Price is theirs.This is a confusing subject for people, and my goal here is to...

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Marketing

Reaching Audiences Beyond the Concert Hall

It's a given: Most of us are "searching for new ways to reach audiences beyond the concert hall" -- Those are the words of Madeleine Careau, CEO of the OSM (Orchestre Symphonique de Montréal), as quoted in the Montreal Gazette."For the next three years, the team from SAT [Société des arts technologiques] will spend a week each year recording OSM rehearsals and concerts to create immersive acoustic projects," reports Brendan Kelly."The OSM already has opened a space just beside...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending July 28

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

The Secret That Las Vegas Has Figured Out

Chicago has plans to build a casino -- and according to reporter Chris Jones for the Chicago Tribune, "fevered debate is underway about the most desirable location for the newly authorized Chicago casino.""But these arguments are absurd," writes Jones, "the far more important question is what should be inside this still mythical Chicago casino."The answer? Live entertainment.Jones continues: "Here’s why. Gambling revenues are in decline from the Foxwoods Resort Casino in Connecticut ... to the Las Vegas Strip. ......

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News

What Does It Mean When an Orchestra Closes?

Last week, Anne Midgette reported for the Washington Post that the Maryland-based National Philharmonic "had run out of money and would close."Midgette shares the reactions she received from Post readers, plus her thoughts about orchestra closures and the current state of the classical-music world: "People get very agitated about orchestra closures. It signals, to some, the decline of society and all they hold dear. ... You know what kind of news doesn’t interest people? News about orchestras doing well. Or, indeed,...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending July 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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