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Marketing

A Crazy Idea to Better Your Email List

HubSpot Marketing Blog had a problem. Turns out, they had an issue with Graymail, or what they define as email you technically opt in to receive but don't really want.To solve this problem, they deliberately unsubscribed 250,000 people from their marketing blog."This subscriber purge brought our total subscriber count from 550,000 down to 300,000," reports Pamela Vaughan.So, why was this a good idea?Vaughan explains why Graymail hurts marketers, what they did about it and what happened. To learn more, read the entire HubSpot...

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Experience

Listen to This Art on the Wall

Today, according to Pollstar, Pitchfork is launching the inaugural edition of Midwinter, a three-day music event, at the Art Institute of Chicago.The artists, including Deerhunter, Kamasi Washington, Laurie Anderson, Perfume Genius and Oneohtrix Point Never, will perform throughout the museum.Some of the artists have "designed 'soundscapes,' unique music inspired by specific pieces in the Art Institute's collection," reports Pollstar. For instance, classical composer Nico Muhly's piece "takes inspiration from two Claude Monet paintings in the museum's 'iconic' Impressionist gallery, which...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending Feb. 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

What You Should Know About Instagram

Instagram has more than 1 billion active monthly users -- which is why it's such a great marketing platform.The above is just one of the 21 fascinating facts in AdRoll's infographic, which Laura Forer shares on MarketingProfs.Check out more of AdRoll's Instagram stats below for tips on how and when to post.Read More:Are You on Pace for a Record Season? Remember the “Good Old Days” of the Live Entertainment Business? Is Your Advertising Working for You?#mc_embed_signup{background:#fff; clear:left;...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: The Fans Are What It’s All About

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember the Fan Even Before You Forget.Here’s a story that shows what happens when an organization forgets that it’s about the fan, and then remembers.In Major League Soccer, there’s a team called the New York Red Bulls. If the logo looks familiar, there’s a good reason. The team is owned by Red Bull, the makers of the heinous-tasting,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: It’s About the People That Make It Matter in the First Place

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember: It's Not About You.Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you.If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

We All Win When We “Get ‘Em Young”

The U.K.'s Northern Ballet is shooting 40-minute films for their Bite-Sized Ballets series and plans to screen them at local theaters, such as Odeon, Cineworld and Picturehouse.According to The Guardian, the series "will kick off with an adaptation of the Tortoise & the Hare, to be followed by Elves & the Shoemaker and Three Little Pigs. At the start of each film, the story is narrated on screen and dance instructors show children how to do some of the...

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