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#MondayMotivation

#MondayMotivation: People Value Live Experiences More

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Value of Live Entertainment: Still Growing.The value people place on live entertainment continues to rise.I don’t understand why people in the live entertainment business obsess so much about the increased cost of delivering live entertainment and think so little about the crazy upward trend in the price the market is willing to pay.By looking back a few years,...

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Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input?Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions.Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

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Pricing

Top Broadway Shows by revenue Per Seat — Week Ending April 14

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Stop It Now

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pretending To Be Hot.A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events....

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending April 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Forget “Big Data”

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: "Customer Information" or License to Spam?Today’s marketer, including live entertainment marketers, put a lot of value on what they call “customer information.”Years ago, when we started Goldstar, this wasn’t the case. Very few people cared about “information” on its own. We were very early to the understanding that customer information had value, and in many ways, we’ve built our business...

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Customer Service

How to Make 21st Century Customers Happy

Customer loyalty is harder to come by these days with so many brand choices via the internet.Chidike Samuelson writes for Entrepreneur: "Data by American Express has shown that nearly 60 percent of customers try a new brand or a company just to find better customer service. In fact, 89 percent of customers often swap to a company’s direct competitor after bad service."Customer service is more important than ever. Samuelson highlights four keys to satisfying today's customers.Photo Credit: "customer...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending March 31

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: You Know the “Rule of 7,” Right?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Do You Follow the Marketer's Rule of 7?The “Rule of 7” is the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh,...

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Pricing

How to Appeal to Unconventional Audiences

It's called the  “Amazin’ Mets Pass,” and it's a Netflix-style subscription deal that "allows fans to buy standing-room tickets to regular season home games for $39 a month," reports Olivia Perreault for TicketNews.According to Chris Zaber, New York Mets Senior Vice President of Ticket Sales, the pass targets millennials and unconventional audiences.Photo Courtesy of TicketNewsPerreault describes how it works: The subscription is app-based. After signing up for the subscription, fans can download mobile tickets to 78 games throughout the...

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