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Expert Chat: Dreamgirl Jennifer Holliday and Virologist Vincent Racaniello

Please join us for a very special Expert Chat with Broadway’s original "Dreamgirl," Jennifer Holliday and “Earth’s Virology Professor,” Dr. Vincent Racaniello. Our extraordinary guests will share insights from their unique perspectives. Jennifer will talk about how she used online events -- including her birthday celebration show on Stellar -- to supercharge her career, and Dr. Racaniello will bring the science and facts to update us on the race to a vaccine. Both will be happy to answer your questions! Plus, Jim will also...

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Goldstar Subscribers’ Return Readiness Score for Early November

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early November are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 41. If venues followed strict cleaning routines and social distancing policies, that number goes up to 48 out of 100. When asked about wearing a mask to an event, 89...

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Goldstar Subscribers’ Return Readiness Score for Mid-October

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from mid-October are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 50 out of 100. When asked about wearing a mask to an event, 88...

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Get online or fall behind — the experts on producing & marketing livestreamed shows

Stellar Expert Chat

Everyone in the live entertainment industry has a choice: get into online events now and be ahead of the game, or wait and fall really behind the curve. This week, Jim sat down with Broadway producer Ken Davenport and Geffen Playhouse's Director of Marketing, Patrick Brown, to talk about how they got started producing and marketing online events and what they've learned along the way. This weekend on Stellar, the Geffen is streaming the grand finale of their massively popular show, The Present, and Davenport is producing a virtual...

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Goldstar Event Organizers’ Strategy for Mid August

Twice a month, Goldstar is surveying its event organizers across the country to see if they’re trying online events and if they're charging for them. The highlights from mid August: 63% are currently producing online events. 57% have charged for online events, and 33% are planning to.

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Go Digital! Experts Talk Boosting Engagement & Revenue With Online Events

Watch Alvin Ailey’s Thomas Cott,  Play-PerView’s Jeremy Wein and Goldstar CEO Jim McCarthy talk about their groundbreaking forays into online virtual readings, performances and more. Hear how Alvin Ailey is reaching 27 million people in 121 countries with online content this season, and Play-PerView is getting 2000+ viewers in a single online reading.  Jim also shares the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the chat: Let’s keep the conversation going over on the Show Up! Facebook...

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Goldstar Subscribers’ Return Readiness Score for Mid August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from mid August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 39. For New York respondents specifically, the score was 42. If venues followed strict cleaning routines and social distancing policies, that number goes up to 47 out of 100. And a bright spot:...

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Goldstar Subscribers’ Return Readiness Score for Early August

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 34.  For New York respondents specifically, the score was 41.  If venues followed strict cleaning routines and social distancing policies, that number goes up to 43 out of...

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Goldstar Subscribers’ Return Readiness Score for Mid July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in mid July, below. Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. Our next expert chat happens August...

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Goldstar Subscribers Return Readiness Score for Early July

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. You can see the results from our latest round, in early July, below. (And you can watch the replay of this week's expert chat to hear Jim's insight on all of the survey results.) Check back here for the next round to see how the Consumer Return Readiness Score evolves. You can also watch our live expert chat...

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