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Marketing

Grab Your Patrons’ Attention Before They’re Gone

When we create marketing content, it's good to keep this fact in mind:"According to Chartbeat: 55% of people read your post for just 15 seconds or less," reports Search Engine Journal.We've got to grab our patrons' attention fast, and SEJ shares some tips on "how to optimize your blog content for 55% who skim while still delighting the 45% who don’t." "Keep Intro Paragraphs Short & Sweet Most people get carried away with introductions. Tons of intros can feel like their...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares.Here’s a joke for you: What’s the difference between ignorance and apathy?I don’t know, and I don’t care.No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them.That reminded me of something I...

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News

PODCAST: Bandsintown’s Fabrice Sergent Talks Bands + Fans

Bringing Bands and Fans Together With Fabrice Sergent The internet and social media have completely remade the way we create, produce, discover and consume art. And Fabrice Sergent wants to use these digital tools to unite artists and fans in a more profound way than ever before. He is succeeding. Fabrice is the Managing Director of Bandsintown, a digital media company powered by and built for music. He also found early success in his career helping to launch Lagardere, an early...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Halloween Events Are a Big Deal

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Halloween Goes Immersive, Big Holiday to Sell More.Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and...

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Marketing

Start This Year’s Holiday Marketing Early

We've got one less weekend to plan for holiday marketing this year."In fact," reports Vincent DeSantis for Adweek, "2019 has the shortest holiday season since 2013."DeSantis lists a number of dates to keep in mind this season, including Single's Day (Nov. 11) and Green Monday (Dec. 9).He also outlines a number of strategies to drive more sales, like: "During Cyber Week Retailers are planning their tactics not by the day, but by the hour. It may make sense to start Cyber...

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Social Media

Useful Facebook Stats For You to Know

"69% of Americans use Facebook." That's one of the 53 statistics in Kayla Carmicheal's HubSpot post: 53 Facebook Statistics to Know for 2019.It's also one reason why Facebook is an important platform for live entertainment marketers.Here are a few more interesting statistics:• 56% of people visit Facebook to get information.• There are 7 million advertisers on Facebook.• The potential reach of advertising for Facebook is 1.9 billion.• Facebook is used by 51% of U.S. teens.• 74% of U.S. adults...

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Experience

A New Kind of Museum Popping Up Around the Globe

Young people aren't going to museums as much as they used to. Most teenagers use social media. This gave Petra Scharinger a bright idea: to create nofilter_museum, filled with interactive exhibits inviting people to take photos of themselves. A Museum of Selfies!BBC News reports on the Nofilter_museum opening in Vienna, and we have a few Museum of Selfies listed on Goldstar: Museum of Selfies Las Vegas and Museum of Selfies in Hollywood, Calif.: "I think it's the future of...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 6

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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