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Pricing

Top Broadway Shows by Revenue Per Seat — Week of December 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: I’ve Got Non-Math-Person Cred

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: My Dear Aunt Sally. I don’t have an Aunt Sally. That was just my way to get you to start reading this before I tell you that I’m going to talk about math … But before you click “back” or shriek in Wicked Witch-like horror when doused with water, know that I majored in English in college! I wrote a thesis about Frankenstein....

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News

PODCAST: Producing Broadway Shows With Eva Price

Starting something new -- whether that’s a career, a business or a project -- can feel scary and daunting, especially taking that first step. But what happens if you do make the leap and then fail? Do you give up?  Eva Price, this week’s guest, went through that failure when she left her job in news and started producing shows. She shares her advice, and why she thinks failing was better for her in the long run than succeeding.  Eva Price...

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Marketing

The Value of a Holiday Show

Christmas is approaching ... which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on "The Business of 'Carol'" for American Theatre. He writes, "More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition." Miller interviews people across the U.S. who share the benefits of having a local tradition...

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News

2019 TEDxBroadway Talks Released & 2020 Tickets Now on Sale

TEDxBroadway organizers released all talks from the 2019 event online and announced tickets are on sale now for the 9th Annual TEDxBroadway set for Tuesday, October 13, 2020. Every year, co-founders Damian Bazadona of Situation Interactive and Jim McCarthy, CEO of Goldstar, fill the stage with speakers to tackle one central question: “What’s the best Broadway can be?” Audience members at TEDxBroadway 2019, held on September 24, 2019 at New World Stages in New York City, were inspired by groundbreaking talks on topics like...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of December 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

#MondayMotivation

#MondayMotivation: Invest More in the Things That Drive Results

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Can't Cut Your Way to Greatness. When businesses and organizations reduce their costs, one of two things happens. Either they stop being able to do something useful that they previously could do, or they stop wasting resources that weren’t doing them any good. Of course, it’s more nuanced than that. Most budget cuts probably do at least a smidgeon...

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News

What We’re Thankful For …

I want to share something with you that I haven't really shared before. For some reason, Thanksgiving always makes me think about the very early days of Goldstar, and what it was like to get started. It was late 2001, and the world was reeling from the impact of 9/11 and a severe recession. It was the era of the “dot.com” crash. Nobody was starting businesses, and many of my friends in the internet industry were seeking out "safe" jobs...

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#MondayMotivation

#MondayMotivation: Numbers Aren’t Your Enemy

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: About the "Fear of Math." Apparently, I didn’t just make up the idea that some people, including perhaps some of you, are afraid of math. In fact, not only is it true that some people are afraid of math, but we have some evidence to demonstrate why they’re afraid of math. It turns out, according to this study, that about 40% of math anxiety comes...

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Experience

Is Customer Experience a Top Priority?

The answer to this question is obviously yes. Yet, according to Simpler Media’s latest State of Digital Experience report, businesses could be doing more to improve customer experience. Amy Gesenhues reports for Marketing Land that "nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority." Gesenhues continues: "Of the 325 digital customer experience executives surveyed by Simpler Media, 79% said digital customer experience (DCX) was an extremely or very high priority for their organization....

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