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Experience

People Want Meaningful Connection, and We’ve Got It!

We all want "the good life," right?What exactly that means can be different for everyone, but a new survey offers some insight into what some people want.When more than 2,000 Americans were asked, "What's most important?" -- "28% said 'meaningful connection' with community is most important."That's lucky for us! Because that's something we offer with live entertainment.The report also shares: "Consumers increasingly want products and services that are simpler and contribute to health and well-being."We've posted here on Selling...

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Social Media

Olympics Show Us the Value of Sharing Your “Heart” With Your Patrons

Will you be watching the opening ceremonies of the Olympics on Friday? They'll be kicking off two weeks of skating, skiing, sledding and all other sorts of incredible athleticism.And while the games might seem removed from live entertainment (since anyone outside of PyeongChang will be watching on TV or streaming), they still have quite a bit in common with what we do.Convince and Convert recently shared their predictions for the 2018 games, including low TV viewership and unfortunate advertising...

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Marketing

Boost Brings 250% (Or More!) Increase in Awareness & Ticket Sales

How is Boost helping your fellow live event marketers?Since Goldstar launched Boost this past fall, hundreds of our partners (1,145 to be exact) have used it to increase awareness for their events and further their reach with the Goldstar audience.(Not familiar with Boost? It puts your event into additional emails and bumps up your placement in emails. Learn more here.)Now that Boost has been around for a few months, you can see some of the great results live entertainment...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 28

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Which Marketing Platform Checks All the Boxes?

As you put the finishing touches on your 2018 marketing plans, we thought it’d be helpful to play a comparison game.We know you want to make the most of your budget, and ensure you’re spending money on campaigns that’ll raise awareness for your events and lead to ticket sales.So take a look at our fun little breakdown of how Goldstar's Boost -- a marketing tool that puts your event into additional Goldstar emails and bumps up your placement in emails...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

“We No Longer Advertise, We Boost”

The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Nobody Buys a Ticket to an Event They’ve Never Heard of

I wanted to offer you two free tickets to see Dear Dolly Hamilton.What, you’ve never heard of it? You haven’t already purchased your tickets for it? One simple reason might be because I just made it up.Just to illustrate the point -- nobody’s ever bought a ticket to an event they didn’t know existed. Nobody.Sure, Goldstar sells tickets, but we also create awareness. More than 80% of Goldstar ticket buyers learned about the event they bought FROM Goldstar.That means...

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Marketing

5 Marketing Trends Your Venue Should Try in 2018

Ready to shake up your marketing in 2018? Small Business Trends recently outlined five new trends worth a try. Check them out below:And if you want to expand your marketing on Goldstar, consider Boost! It puts your event into additional emails and bumps you your placement in emails to the Goldstar audience. Learn more here.#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving...

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