Announcing Selling Out With Jim McCarthy Podcast

For years now, we’ve been sharing blog posts and interviews from the best in the business. But we wanted to go deeper, to have some real -- and real fun -- conversations with the people who make all our favorite live events happen. That’s why we’re launching Selling Out With Jim McCarthy podcast!  Jim will be chatting with event producers, marketers, performers and others who are doing extraordinary things in this space.  If you’re looking for insights to make your own...

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Want to Better Engage Your Patrons? Listen First.

To be truly successful at connecting with your patrons, you have to really know them. There are a few ways to accomplish this, as MarketingProfs points out in its article about making your marketing copy more engaging. Read author Nick Usborne's two tips below, and then view his entire article. "Get the language right by listening first. Imagine you're a nutritionist attending a conference of your peers, but you [accidentally] join the wrong meeting and find yourself stuck with a...

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#TBT: Arrogance, Self-Delusion and Other Fine Qualities

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Arrogance, Self-Delusion and Other Fine Qualities. If you’re responsible for marketing live entertainment (or anything really), I want to give you some advice that this recent election has brought back to the forefront of your mind [This post was originally published on November 3, 2010]. Listen. People are taking action in the marketplace, and it is for a reason. These reasons can be complicated, mixed and unclear, but if you listen,...

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