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3 Ways to Attract a Bigger Audience

Want more people to discover your events? Three little letters can make it happen: SEO. A quick primer on SEO if you’re not familiar: It stands for Search Engine Optimization, and refers to all the ways you can make your website more appealing to search engines, and improve where your site shows up in search results. The benefits of SEO are huge -- the easier it is for people to find your events, the better! If you want to improve your...

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Marketing

Pro Tip: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn. Best Live Show He’s Ever Seen: “I've seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.” SO: What is one small SEO tweak that can help increase traffic and spread...

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