Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: A Customer’s Value Doesn’t Stop at the Checkout Screen. Once or twice over the years, I’ve mentioned the term Customer Lifetime Value. I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important. What it means, perhaps obviously, is the total economic value of a …

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A customer’s value doesn’t stop at the checkout screen, Jim wrote on this blog. He went on to explain Customer Lifetime Value. “What it means, perhaps obviously, is the total economic value of a customer to an organization for as long as that person is a customer. It’s not just the transaction at hand, but all future transactions, if any, and all other ways that person may create economic value to your organization, not just on that first trip through …

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Once or twice over the years, I’ve mentioned the term Customer Lifetime Value. I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important. What it means, perhaps obviously, is the total economic value of a customer to an organization for as long as that person is a customer. It’s not just the transaction at hand, but all future transactions, if any, and all other ways …

Read More