Are You Promoting a Show or Lifestyle?

Here’s the thing: For those of us who work in the live entertainment industry, going to a show isn’t just a one off -- it’s a lifestyle. We know the value of an event, and we know what a role it plays in our own lives. I think we all wish that everybody valued a night at a show as much as we did. So, we have to ask: As marketers, are you promoting a show or a lifestyle? If you...

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A TWA and Taco Bell Hotel?

Are you a huge Taco Bell fan? Adweek reports that Taco Bell is opening a boutique, branded hotel in Palm Springs called The Bell, and rooms will be available for a limited time this summer. David Griner writes: "The brand’s announcement of the hotel says it 'reimagines what a hotel stay can be, unveiling a destination inspired by tacos and fueled by fans. Everything from guest rooms to breakfast and poolside cocktails will be infused with a Taco Bell twist,...

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